Ultimately, the future of retail media success lies in striking the right balance between short-term returns and long-term brand growth. While ROAS and other performance metrics will always play a vital role in gauging immediate outcomes, brands must look beyond these numbers to truly understand the broader impact of their advertising efforts.
The Bluebird Group
Retail
Minneapolis, MN 6,411 followers
An omnichannel retail partner that’s all-in on growth for your brand. Driven by data, led by experts.
About us
The Bluebird Group is an omnichannel retail service agency that helps build and grow brands at Target, Best Buy, Amazon, Costco, Walmart, Sam's Club, Kohls and more through connected retail strategy, retail media, creative services, insights and technology.
- Website
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http://www.thebluebirdgrp.com
External link for The Bluebird Group
- Industry
- Retail
- Company size
- 51-200 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Specialties
- retail services, creative services, retail media, insights, omnichannel retail, target, walmart, best buy, and amazon
Locations
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Primary
700 Nicollet Mall
Suite 520
Minneapolis, MN 55402, US
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3201 S Market St.
Rogers, Arkansas 72758, US
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3507 Ringsby CT
Unit 107
Denver, CO 80216, US
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609 SW 8th Street Suite 725
Bentonville, AR 72712, US
Employees at The Bluebird Group
Updates
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Category Growth: Ultimately, your retail media should be contributing to the growth of the overall category, which aligns your brand’s success with the retailer’s priorities. Understand Walmart's goals. Understand Target's goals. Online and in the store. Succeeding on Retail Media platforms like Walmart Connect and Target's Roundel requires more than just a sponsored ad. It requires a cohesive strategy that meets your brand’s goals and aligns with your retailer’s priorities. This means understanding your retailer’s goals and crafting your retail media strategy in a way that aligns with those priorities.
Retail Media's Silent Battle: How Brands and Retailers Can Truly Align
The Bluebird Group on LinkedIn
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Standing out on Amazon requires not just a presence but a strategic, data-driven approach. Meet Paige Spaulding, SVP of Amazon Services at The Bluebird Group. With eight years of experience at Amazon, including her role as Head of Brand Experience for Amazon Launchpad, Paige brings unparalleled expertise in growing and scaling brands on the platform.
Navigating Amazon’s Complexities: Bluebird Group’s Proven Strategies for Brand Growth
The Bluebird Group on LinkedIn
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Roundel™ Media Studio is just the beginning of Target’s ambitious plans for its retail media network. As the platform continues to evolve, brands can expect even more opportunities to engage with Target’s extensive and diverse customer base, all while benefiting from the precision and power of Target’s first-party data. With Roundel, Target is not just competing in the retail media space—it’s setting new standards. Here is everything you need to know about Roundel:
Everything You Need To Know About Roundel – Target’s Retail Media Network
The Bluebird Group on LinkedIn
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Target is serving up some next-level convenience! Guests with an iPhone nationwide can now access Drive Up and Order Pickup services using the Target app in Apple CarPlay. No more fumbling with your phone - this is easier and safer! For you die-hard Android users, rumor has it Target is working on AndroidAuto integration soon too!
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You need a team that looks holistically at the business and will ensure that every dollar spent on retail media is driving real business outcomes—whether it’s increasing purchase share, preventing out of stocks, or driving repeat purchases and loyalty. While retail media offers tremendous opportunities for brands to reach their target customers, it cannot operate effectively in isolation. To truly succeed, brands must ensure that their retail media efforts are integrated with their broader omnichannel operations. This includes: 1. Product Detail Page (PDP) Optimization 2. Inventory and Fulfillment Operations 3. Data-Driven Decision Making Across Teams
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Successful retail media strategies require cross-functional collaboration. Marketing teams should not work in a silo but should collaborate closely with operations, sales, and e-commerce teams to ensure that the advertising strategy aligns with broader business goals. https://lnkd.in/daU-zQ2j
The Critical Role of Omnichannel Integration in Retail Media Success | The Bluebird Group
https://thebluebirdgrp.com
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Hint: it's not just about ROAS anymore. We predict that brands and retailers will need to work more closely to co-create retail media strategies that align with both parties’ goals. This partnership will involve sharing more data, collaborating on campaign execution, and aligning on broader category growth initiatives. Both Target's Roundel and Walmart Connect are focused on merging online and offline experiences, optimizing category growth, and improving vendor relationships. Brands that prioritize collaboration with retailers will be better positioned for long-term success. Scroll through to see where we see Retail Media evolving over the next few years. #walmartconnect #amazonads #roundel #retailmedia
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Too many brands are still stuck in siloed thinking, optimizing retail media campaigns without a larger strategy in mind. The real opportunity lies in aligning your media spend with your broader business goals and the goals of the retailers you're working with. If you’re only chasing short-term metrics, you’re leaving significant growth on the table. Retail media is not just about immediate sales—it’s about driving business outcomes that matter, like increasing basket size, reducing cost per acquisition, boosting profit margins, and ensuring repeat purchases. #retailmedia #amazonadvertising #walmartconnect #roundel https://lnkd.in/dHAXkhPj
What's the True Power of Retail Media? Aligning Brand and Retailer Goals. | The Bluebird Group
https://thebluebirdgrp.com
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Did you know the 2024 holiday season will be particularly challenging for retailers due to a shortened shopping period, with only 27 days between Thanksgiving and Christmas? We've also seen a trend of holiday promotions starting earlier each year - some even starting next month. Effective promotions start with thoughtful planning. Clearly define your campaign goals—whether it's for the upcoming holiday season, introducing a new product, or boosting brand visibility. Jimmy Barber, SVP of Digital Commerce says, "It's like planning a New Year's party. You know the date that is best, but working backward to plan supplies, attendees, design, etc. takes months." Develop a well-structured timeline, from the first teaser to the final call-to-action, ensuring each phase builds momentum and drives customer engagement towards conversion.