The Bluebird Group’s Post

DISQO predicts that retail media will account for 21.8% of all US media spending by 2027. We believe in the importance of robust measurement to unlock the full potential of retail media. Understanding how search impacts consumer behavior—whether they're in the research phase or making a purchase—is key to optimizing ad effectiveness and driving success. Dive into our latest for all the details. #RetailMedia #Search #Brand #Product

The industry has turned its attention to lagging transparency in retail media networks. Notably, retail media networks are expanding their offerings to off-site channels, like search or social, to expand their reach and diversify revenue streams to take in more ad dollars. But with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment. “Those conversations have now started. I expect them to grow louder, the ask [about performance] to grow louder,” said an industry expert who spoke on the condition of anonymity. “It’s a sign of how big this whole category has become and how literally every retailer out there now has a media network, but not much to report or show.” #retailmedia #retailmedianetworks In this piece by Kimeko McCoy, we speak to David MacDonald of Razorfish.

Retail media networks are revolutionizing digital advertising by providing a platform for advertisers to connect with actively shopping consumers. By leveraging shopper data and advanced analytics, businesses of all sizes can tailor personalized messages to drive sales growth. Find out why the multibillion-dollar retail media network trend is being harnessed by both large corporations and small businesses to maximize their marketing efforts: Featuring: Solomon Partners | Mark Boidman | Instacart | Tim Castelli | DICK'S Sporting Goods | Ben Weisel | Vibenomics, a Mood Media company | Paul Brenner | Sprouts Farmers Market | Nick Konat #RetailMedia #DigitalAdvertising

It pays to know your audience. 💰 💲 What to know about RMN's.... As e-commerce continues to boom, retail media is becoming one of the hottest trends in advertising. Check out this article from Forbes featuring insights from Inmar’s General Manager of Retail Media, Leah Logan and other industry experts to learn how brands are enhancing the full-funnel shopping experience with both onsite and offsite strategies. https://bit.ly/3NM9vRO #RetailMedia #RMN #InmarJourney

Retail media networks are transforming the advertising landscape. Our CEO, Tal Jacobson, shares insights into what's working and the challenges in this evolving space. Dive into this perspectives piece in Street Fight to learn how brands can effectively navigate retail media. https://lnkd.in/d9i-7Baj #RetailMedia #DigitalAdvertising #Perion #AdTech #Innovation

In this blog post, we explain how trade partner self-services enable retailers to start their retail media operations effectively before building the actual media sales capabilities.

Retail Media is here to stay and growing faster than ever! Omnichannel connected messaging and measurement are fueling that growth and DICKS Media is capitalizing

Retail Media Growth Avenues: Non-Endemic and Offsite Many of the 200+ retail media networks are reaching a point where they need to grow past their own physical spaces. And they’re reaching limits in their addressable market of advertisers. Read more on Localogy Insider: https://hubs.la/Q02DyLBt0 #RetailMedia #Advertising #Localogy

The growth of retail media networks highlights a transformative shift in advertising, as retailers use their own channels to tap into valuable shopper data. Media owners, adapting to a world without third-party cookies, are finding success through direct brand collaborations using first-party data. At SocialSign.in, we enable seamless integration of Wi-Fi marketing strategies that cater to this evolving landscape. This approach is reshaping how we engage and connect, offering a glimpse into the future of advertising. https://lnkd.in/grg_xzTx #RetailMedia #InnovativeAdvertising #FirstPartyData #AdvertisingTrends

Our CEO, David Pollet's perspective on the future of #retail media was featured in ADWEEK. Check out the full piece to learn more about how #marketers can utilize the #adstock effect to gain a more nuanced understanding of their #advertising efforts over time, and across channels. #mediastrategy #attribution #adtech https://lnkd.in/eXqruaPs