storyarb

It’s about time we introduce ourselves. Hey — 👋 we’re storyarb. The character-count bio? We’re a full-stack content team for executives and companies that want results-driven copywriting to feel confident hitting send. Newsletters, landing pages, social media copy, case studies, playbooks, email campaigns … the works. All in a flexible, done-for-you content subscription, so you can focus on the important stuff — **like touching grass, completing a word-puzzle, or crossing off one of the 1,000,001 things on your to-do list. If you’re a marketing team, executive, or founder ISO: ➕ Full-stack copywriting to accommodate executive and company content ➕ 48-hour turnarounds from world-class writers ➕ Ultimate flexibility to align your content needs at the right pace and budget We’ve got you. “I’m in!” Thought you’d say so. And we can’t wait to meet you. Check out our content tiers below 👇

Email subject line: “Quick question.” Actual email: War and Peace.

Newsletters. You love them. We love them. Kids these days can’t get enough of them. And the number one primo best top person to talk about them is Tyler Denk 🐝 of beehiiv. He treats beehiiv product launches the same way fashion brands treat drops. It created a ton of momentum for the company, and today they’re sitting pretty on top of the newsletter industry. Alex Lieberman—himself no stranger to newsletter brilliance—talks us through it here in this video. *Austin Powers voice* Oh, beehiiv! (We’re factually sorry but legally, that Austin Powers bit had to remain in the copy.)

Your newsletter has an identity crisis. It’s in good company, too. Most newsletters are shouting into the void – aiming at everyone and hitting no one. So we took the best of Newsletter Season at CommaCon and packaged it into a playbook that's about to become your new bible. You’ll learn: • Exactly which CTAs drive subscriber conversion • The “hand test,” a foolproof way to check if your newsletter has a personality…or is just another corporate drone • Monetization tactics that'll have your CFO doing cartwheels Plus a printable one-page cheat sheet. Pin it, frame it, make it your screensaver.

Ever notice that content marketers always talk about delivering “a piece of content” and never the whole pie?

“Call me Ishmael.” Herman Melville knew how to write a hook (fishing pun intended). True, Moby Dick is a lil over the character count of your average social post. Every piece of writing – doesn’t matter whether it’s a novel or a tweet – needs a muscular, intriguing first line. It’s how you bait your readers and reel them in (we swear we’ll stop with the fishing puns). If you spend an hour studying good writing, 55 minutes should be dedicated to the hook. Here are some frameworks that make great openers: 🪝A strong, declarative sentence. (Call me Ishmael.) 🪝A thought-provoking question. (Who is ‘Ishmael’?) 🪝A controversial opinion, aka hot take. (I’ve never met an Ishmael I liked.) 🪝An evocative moment in time. (It was the summer of Ishmael…) 🪝Vulnerability. (The first man to break my heart was Ishmael.) 🪝A quirky, unique insight. (Only 1 in 10 Ishmaels enjoy fish!) Nail that opening line and your readers will be yours – hook, line AND sinker. Sorry not sorry.

*Looks at LinkedIn feed for an hour* How can EVERYBODY be so thrilled to announce…?!

The most successful newsletters create a portfolio of income. How? Two words: Revenue. Diversification. 🤯 Justin Welsh + Alex Lieberman broke it down at CommaCon last week. Relying solely on ads is a rookie move, so forget the single-channel approach. Instead… Build a revenue ecosystem. • Sponsorships for consistent cash flow • Premium products for high-margin gains • Partnerships for exponential growth Your cash cow ≠ their inbox intruder.

The formula behind successful newsletters is where that 8th grade algebra finally comes in handy: Solve for X subscribers using Y dollars. “CAC. CPA. Doesn’t matter what silly marketing acronym you use. Here’s what does: The LTV of each individual subscriber in YOUR industry niche.” – Matt McGarry Most newsletters have a customer lifetime value between $5-25. So your target ad spend should be between $1-3 per customer. Your LTV:CAC got a 5:1 ratio? Y(e$$$) Think beyond organic growth. Master paid acquisition: • Start → Facebook ads • Scale → TikTok, LinkedIn • Optimize → Lifetime value Smart spending + Organic reach = 7-figure subscriber list. Bookmark this. Your algebra teacher would be proud af.

Creativity thrives on constraints. NOT chaos. Polina Marinova Pompliano shared more than a few effective boundaries she sets for herself when it comes to writing The Profile: • Set strict writing blocks • Enforce unmovable deadlines • Establish specific content rules These boundaries act like catalysts. Successful newsletters like The Profile, Morning Brew, and theSkimm were born from discipline…not freedom.