Sperry celebrated the launch of Sperry by Chris Echevarria, at a party at Kith Paris last night. Craftsmanship and carefully sourced materials take center stage in the collection, which reimagines two timeless Sperry styles originally designed by Paul Sperry – the Captain’s Oxford and the Authentic Original™ Boat Shoe. At the core of this collaboration is a shared commitment to American manufacturing, honoring Sperry's heritage and Echevarria's focus on craftsmanship and luxury. “I’m a long time Sperry fan wearing Top-Siders as a kid in school, so this collaboration hits home for me” says Echevarria. “Sperry is a staple of American style, and being able to flip these iconic styles through my lens was a dream. Every detail from the material selection to the design choices were made to give people something fresh while paying homage to Sperry’s heritage.” A pop up at Kith Manhattan opens this morning showcasing the collection and is open to the public through Sunday, January 28 featuring an experience that reflects designer Chris Echevarria’s long-time admiration for the brand. The collection is available at select Kith retail stores, as well as Kith.com, BlackstockandWeber.com and Sperry.com.
About us
Founded in 1935 by avid sailor, inventor, and intrepid explorer Paul Sperry, we have built a legacy of innovation. As creators of the world’s first boat shoe, we are fully rooted in American style and continue to craft the tools for life’s memorable experiences on, off, and by the water. It is our responsibility to be at the forefront of what matters, so we strive to be inclusive, environmentally conscious, community-oriented, and purpose-driven. We were born on the water and have evolved to walk on paths and pavement, one-ways and runways. We are style with substance, designed to thrive and evolve. We are a lifestyle that permeates locations, transcends cultures, and rallies communities. We stay true to our roots as we broaden our horizons. The coast is where we started. But we’re ready to dive into uncharted waters. Now is the time to #MakeWaves. 🌊 To learn more about our brand, visit us at sperry.com. For details on careers please visit wolverineworldwide.com/careers/
- Website
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http://www.sperry.com
External link for Sperry
- Industry
- Manufacturing
- Company size
- 201-500 employees
- Headquarters
- Waltham, MA
- Type
- Public Company
- Specialties
- Consumer goods, Retail, Sailing, Fishing, Paddling, Footwear, The Ocean, and Men's & Women's Apparel
Locations
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Primary
Get directions
500 Totten Pond Road
Waltham, MA 02451, US
Employees at Sperry
Updates
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New year, new ownership. Sperry is acquired by Authentic Brands Group and joining ALDO Group.
Authentic Brands Group Announces Acquisition of Sperry and new Licensing Agreement with the ALDO Group! Through the acquisition, the ALDO Group comes on board as Sperry’s North American operating partner for wholesale, e-commerce and store operations, as well as the brand’s partner for footwear design, production and distribution globally. “I’m thrilled to further deepen our partnership with Authentic and to announce that Sperry, an iconic casual brand we’ve long admired, is joining the ALDO Group. At our core, we are retailers where the direct relationship with the consumer is key. We’re looking forward to adding 23 Sperry stores to the 430 other branded stores we operate in North America, as well as welcoming Sperry’s store employees to our team. Our powerful operational structure for stores, wholesale and e-comm has been built over five decades, and we’re excited to put our deep experience to use right away elevating Sperry,” said David Bensadoun, CEO of the ALDO Group. ___ Authentic Brands Group annonce l’acquisition de Sperry et un nouvel accord de licence avec le Groupe ALDO! En vertu de cette acquisition, le Groupe ALDO deviendra le partenaire opérationnel de Sperry pour la vente en gros, le commerce électronique et les activités en magasin en Amérique du Nord, en plus de se charger du design, de la production et de la distribution des chaussures Sperry à l’échelle mondiale. « Je suis ravi de continuer à développer nos liens avec Authentic et que Sperry rejoigne le Groupe ALDO, puisqu’il s’agit d’une marque emblématique de la mode décontractée que nous admirons depuis longtemps. Depuis notre fondation, nous avons toujours été un détaillant près des consommateurs, et nous sommes très heureux d’ajouter 23 magasins Sperry aux 430 que nous avons déjà en Amérique du Nord. Nous sommes également très contents d’accueillir les employés des magasins Sperry au sein de notre équipe. Au cours des cinq dernières décennies, nous avons bâti une puissante structure opérationnelle pour nos magasins et activités de commerce électronique, et nous sommes impatients de mettre à profit notre expérience pour faire passer la marque Sperry au niveau supérieur, » a déclaré David Bensadoun, PDG du Groupe ALDO.
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Sperry CMO Elizabeth Drori and Director of Communications Edina Sultanik sat down with Adweek’s Colin Daniels, M.A. Daniels on the Young Influentials podcast to talk all things Sperry. Tune in to hear a lively discussion on how the brand is staying relevant after almost 90 years, the Miu Miu effect, and learn what to do if you ever spill beer on your boat shoes! https://adweek.it/46WqSpZ Listen now on... ▶️ Spotify: https://adweek.it/3tgJLDp. ▶️ Apple Podcasts: https://adweek.it/39NVJ0a. Created with Acast
🎙️ Adweek Podcasts | In this episode of Young Influentials, host Colin Daniels, M.A. sits down with CMO Elizabeth Drori and Edina Sultanik, director of brand communications and partnerships, to discuss how this iconic brand has stayed relevant over the years and what’s next for Sperry. https://adweek.it/46WqSpZ Listen now on... ▶️ Spotify: https://adweek.it/3tgJLDp. ▶️ Apple Podcasts: https://adweek.it/39NVJ0a. Created with Acast
How Sperry Navigates the Waves After Nearly 90 Years
adweek.com
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Congratulations to Sperry's CMO Elizabeth Drori, who has been named one of Boston’s Top CMOs in 2023 and winner of The CMO Excellence Awards 2023. With over a decade of experience in guiding fashion organizations and driving revenue growth, Elizabeth is at the forefront of developing and executing Sperry's global brand strategy. #CMO #teamleadership
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