In today’s fast-paced world, keeping up with current trends helps you revise your plans and adjust your strategies. Once again, we have analyzed and described the most relevant programmatic advertising trends right now. Below are the TOP 6 trends we have identified. Download the infographic to keep them on hand and check out our full article to learn more: https://lnkd.in/du38hQya
RTB House
Technology, Information and Internet
Warsaw, Poland 39,133 followers
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
About us
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Website
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http://www.rtbhouse.com
External link for RTB House
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Warsaw, Poland
- Type
- Privately Held
- Founded
- 2012
- Specialties
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance, and technology
Locations
Employees at RTB House
Updates
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Your sporting goods brand can go faster, higher, and stronger with our new retargeting playbook. It’s filled with tips on how to level up your online campaigns by leveraging the latest trends. Also featured are key promo periods and sporting events your brand could (and should) be building winning retargeting campaigns around. Get the guide: https://lnkd.in/epAC69n8
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Are you going to Gamesforum San Francisco 2024? We are! Level up by meeting with Jakub Gajewski and Ryan Goeden to find out how our retargeting solutions can help raise your game. And don't miss the "Retain & Re-engage" panel on 23 October, where Vera Manhoso will share her best practices for winning retargeting. #gamesforumsf2024 #gamesforum #retargeting
🌟 We're thrilled to announce that RTB House are joining Gamesforum San Francisco 2024 as Bronze Sponsors! 🎮 RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. 🕹️ Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. 🎟 Register now 👉 https://lnkd.in/eXhqkuHK #gamesforumsf2024 #gamesforum #mobilegaming #admonetization #mobilemarketing #adtech #productmonetization #alternativegrowth #useracquisition
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The holiday season is just around the corner, and it's a critical time for retailers to optimize their strategies. Our latest Queue For... Black Friday & Holiday Season Report has actionable insights to help you maximize Q4. Here's what you'll discover inside: - Key trends shaping customer behavior during the holiday shopping period. - Expert tips on running impactful retargeting campaigns to increase conversions. - Best practices for planning and executing a winning promo season strategy. Ensure you're prepared for the most significant sales events of the year! Download your free copy of the report and refine your approach today: https://lnkd.in/eBmnXRes
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We're excited to share that RTB House has been recognized as one of the Top 3 global remarketing partners in the Shopping category for the seventeenth edition of the AppsFlyer Remarketing Index! This recognition highlights our continued innovation and leadership in open web advertising, placing us once again alongside major players like Meta and Google. It’s an honor to be recognized for the impact we’ve made in the industry for another consecutive year, and we’re motivated to keep pushing the boundaries of what’s possible in performance marketing. Congratulations to other brands featured in the ranking – check out the full list here: https://lnkd.in/eX9kpVZJ
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Attending #Mobidictum2024 Conference? So are we! Grab an opportunity to catch up with Paweł Świdziński, Alex Diudiuk and Ryan Goeden and find out how our Deep Learning-powered retargeting can unlock more growth and revenue for your games. #rtbhouse #retargeting #gaming
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It’s time for another Cookieless Newsroom—our monthly review of the most important news in the privacy-friendly advertising field. In this piece, we covered stories such as the regulatory response to Google's updated timeline for phasing out third-party cookies in Chrome, the upcoming enhancements to the Privacy Sandbox, and the high-profile trial between the U.S. Department of Justice (DOJ) and Google, which has garnered widespread attention in the adtech industry. Read more: https://lnkd.in/gBXeuKCw
Cookieless Newsroom: Google's Regulatory | RTB House Blog
https://blog.rtbhouse.com
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Targeted advertising is a marketing strategy that focuses on delivering advertisements to specific customers or a group of customers based on collected and analyzed data about a user, or preferably a group of users. A typical process looks as follows: 1️⃣ Data collection—A company gathers or purchases data about a user or group of users. 2️⃣ Data analysis—This data is analyzed, and any useful insights are recorded. 3️⃣ Audience segmentation—An advertiser’s audience can be segmented based on these insights, and this is used to determine what ads to send to whom. 4️⃣ Ad placement and personalization—Advertisers use this information to determine where to display ads and to personalize the content of the ads to the interests of their recipient. 5️⃣ Optimization and tracking—Yet more data is collected about an ad’s performance, which is used to optimize future adverts. Want to learn more about the types of targeted advertising, its goals, benefits, and perspectives for the future? See the article in the comments section.
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Heading to Tokyo Game Show? So are we! Connect with Naoki Kobayashi and Jakub Gajewski at the Japan's biggest gaming event and learn how working with us can boost the performance of your games. #tgs2024 #retargeting #gaming #mobilegames
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Volume 2 of our home & garden white paper series is focused on one of the sharpest tools marketers can deploy for online campaigns—Deep Learning. Learn how your brand can get the edge with superior technology: https://lnkd.in/dk8RzBGS #retargeting #deeplearning #whitepaper