We’ve been on a mission with Walmart to shout out Black ingenuity and entrepreneurship all summer and beyond 📢 Nearly 50% of Black-owned businesses are discovered through word of mouth, so we took Walmart Black & Unlimited: The Shoutout on the road – helping amp up support and visibility for Black-led businesses and creators across the country. Our first mobile stop was at Broccoli City, a two-day festival in DC that celebrates music, culture, and community. This year’s event hosted 50,000+ people, and we greeted guests right as they entered with a countertop design bar offering festival goers the opportunity to customize merch for their favorite Black-owned businesses featuring designs by Black artists Chindo Nkenke-Smith and Ceej Vega. We shouted out Black brand founders including Melissa Butler of The Lip Bar Inc., Denise Woodard of Partake Foods, and Shontay Lundy of Black Girl Sunscreen. Combined with giveaways from Black Girl Sunscreen, UNINTERRUPTED The Shop, and KAZMALEJE, the Shoutout was all about spreading the love, proving that personal recommendations hold untapped power. Next, we popped up at Artscape in Baltimore, where legends Chaka Khan and Sheila E., topped the bill, then headed back to Washington, D.C. for the Sai Summer Cookout, with free merch. Catch us at the Detroit Jazz Festival this weekend, where we're pulling up next. You can check out our tour stops here → https://lnkd.in/g2Gimdun
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