Imagine selling your house live over Super Bowl halftime.
Partner & Head of Development at Mischief | GQ 20 Most Creative Companies in the World | 5x #1 Agency of the Year | Agency Comms Team & New Biz Team of the Year 22, 24 | Fast Co Most Innovative Agency 22, 23, 24
I love love love this quietly successful Super Bowl marketing move. PROBLEM: Selling your home is an emotional and financial roller coaster—spenny improvements, listing, staging, open houses, inspections—and still no guarantee you’ll get an offer. INSIGHT: Opendoor’s on a mission to change that. The platform takes all complexity and uncertainty out of selling by making a cash offer at lightning speed. Sounds too good to be true, right? SOLUTION: Show how fast and easy selling your home with Opendoor is by broadcasting real owners selling their house live during Super Bowl halftime. RESULTS: ⚡️ Hundreds of Atlanta home sales attribute to campaign ⚡️ 31% increase in cash offers through Opendoor in Atlanta ⚡️ Huge increase in brand awareness, search and web traffic, which all became new leads. Massive hats off to David Corns, his team, and creative partners Mischief @ No Fixed Address for taking a chance on something that’s never been done before.