Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity. Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth. Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN
GfK - An NIQ Company
IT Services and IT Consulting
Nuremberg, Bavaria 311,616 followers
About us
Growth from Knowledge. For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”. For more information, visit GfK.com.
- Website
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http://www.gfk.com
External link for GfK - An NIQ Company
- Industry
- IT Services and IT Consulting
- Company size
- 5,001-10,000 employees
- Headquarters
- Nuremberg, Bavaria
- Type
- Privately Held
- Specialties
- Information Technology & Services, Big Data, Consumer Goods Technology, Market Intelligence, Data Reporting, Data & Science, Market Research Consultant, Business Consultant, and IT Solutions
Products
gfknewron
Marketing Intelligence Software
Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
Locations
Employees at GfK - An NIQ Company
Updates
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Our combination with NIQ makes it possible to give you a Full View of your total consumer—across every category and channel. It's the total package! #TheFullView #NIQandGfK
Meet 'The Total Beauty Expert' 💅🎥 She shares trends before they’re trending—and thanks to our combination with GfK, we see her total shopping experience from purchase to influence. By merging NIQ’s world-class beauty measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer and their full omnichannel journey, you’ll make faster, more informed decisions; optimize your assortment; and drive growth. Ready to become the total expert in your market? Get the total package of consumer intelligence here: https://lnkd.in/eYeprpvF #TheFullView #NIQandGfK
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Embrace 2024's Growth Opportunities with GfK! This month, discover key pockets of growth and opportunity with our curated insights and extensive global reports. Explore our latest analysis on consumer desires, Gen Z's spending patterns, beauty trends, and transformative health tech. Gain exclusive perspectives on the key factors influencing consumer spending throughout the year. 🚀 #PrepareForSuccess #GrowthfromKnowledge #MonthlyInsight
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After the pandemic, Europeans have some catching up to do: They want to experience and travel more again, resulting in the retail share of private consumption declining in the last two years. 📉 Get more regionals insights into the European retail sector in our free study. Download it now 👉 https://hubs.la/Q02Ml8R60 #Retail #EuropeanRetail #MarketInsights #NIQforRetail
In the European Union, the share of private consumption that goes into retail has fallen to 33.9% in 2023, slowly returning to pre-pandemic levels. 📉 However, it varies greatly from country to country. In many Eastern European countries, almost every second euro is spent on retail, especially in Hungary (50 percent), Bulgaria (49 percent) and Croatia (47 percent). Last place is occupied by Germany, where only just under 27 percent of consumer spending flows into the retail sector. 💡 Download the whole report for free to get more regional insights into your markets 👉 https://hubs.la/Q02Ml8R60 #Retail #EuropeanRetail #MarketInsights #NIQforRetail
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Growth is never by mere chance - it requires a strategic and systematic approach. Check out our new #GrowthChallenge series for inspirations to help identify and harness the forces driving growth for your unique business 👉 https://lnkd.in/epy8RTmK #TheFullView
#GrowthChallenge "Growth is never by mere chance; it is the result of forces working together."- James Cash Penney How and where do you find new growth potential? There's no one-size-fits-all approach. The context and objectives of brands are far too diverse for that. Even experts disagree: ▶️Byron Sharp advocates "Target everyone to increase your brand's reach" ▶️Seth Godin suggests "If you try to appeal to everyone, you'll end up appealing to no one" So, do you have to find your own way? Yes, but there are frameworks to systematically shape your search for growth potential and serve as a springboard. Starting this week, we're launching a series of #Growth inspirations as food for thought for your #GrowthChallenge. These will help you identify and harness the forces that drive growth in your unique context. Are you in? In the meantime learn more about our new Marketing and Consumer Insights hub 👉 https://lnkd.in/eG2M4ugQ #TheFullView
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🌎 As travel and outdoor activities increase, so does the demand for tech products that enhance these experiences. Categories like hair care devices, digital cameras, and audio products are seeing significant growth — a trend that presents a significant opportunity for retailers and manufacturers willing to cater to evolving consumer preferences. Join NIQ and GfK at IFA Berlin, 6–10 September, for a Total Read on these trends and discover how you can leverage them for growth. Ready for the Full View™ on market and consumer intelligence? Learn more: https://lnkd.in/e_hcFjvh
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Our brand new and free study on the development of the retail sector in Europe is here. 🛍️ Find out more about key retail indicators and how consumers adapted their shopping behavior to the various crises of recent years. Download it now 👉 https://hubs.la/Q02LxxCb0 #Retail #EuropeanRetail #MarketInsights #NIQforRetail
How did European retail perform last year and what are trends for 2024? 🛍️ Discover the latest insights in our free geomarketing study on European retail and find out more about the following key indicators: ➡️ purchasing power ➡️ retail turnover ➡️ retail share of private consumption ➡️ development of consumer prices ➡️ consumer fears and adaptation strategies Download the report for free now 👉 https://lnkd.in/ehpQFe9n #Retail #EuropeanRetail #MarketInsights #NIQforRetail
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📶 The telecom market is evolving. Consumers are increasingly demanding premium smartphone features, 5G connectivity, and advanced functionalities. This drives a projected 2% growth in 2024, presenting retailers and manufacturers with opportunities to innovate and lead in this dynamic market. Join NIQ and GfK at IFA Berlin, 6–10 September, to explore these cutting-edge trends and innovations. Leverage our combined experience and get the Full View™ on market and consumer intelligence. Learn more: https://lnkd.in/g9pbEcZa
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Get instant access to our leading sales and market intelligence in an even more user-friendly way. Tap into new markets and segments, optimize your product portfolios, and outpace your competition with our enhanced #gfknewron Market solution. ✅ Get the key insights you need to know at-a-glance ✅ Enhance your analysis with new KPIs and wider range of flexible data views & insights ✅ Power your decisions on a global scale with aggregated insights across regions, countries, & product groups See what’s new 👉 https://lnkd.in/dSrARs_c #MarketInsights #GrowthFromKnowledge #gfknewron #NIQ
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🛒 Direct-to-consumer (DTC) strategies are reshaping the retail landscape, providing consumers with after-sales support, knowledgeable staff, and detailed product information they prioritize. This evolution unlocks benefits for both manufacturers and retailers. Join NIQ and GfK at IFA Berlin, 6–10 September, to tap into our combined expertise. With GfK’s 90 years of experience and NIQ’s cutting-edge insights, we deliver the Full View™ on market and consumer intelligence. Learn more: https://lnkd.in/gxgaNzMR
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