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Ads & Videos

MAP and a number of its colleague lesbian, gay, bisexual and transgender (LGBT) organizations have produced videos and TV ads that incorporate key approaches for talking effectively about nondiscrimination protections, what it means to be transgender, the harms of anti-transgender bathroom ban laws, and much more.

Below are links to a selection of those videos developed by, among others, MAP, the Equality Texas Foundation, Freedom for All Americans, American Unity Fund, Equality North Carolina, and the Transform California campaign. Additional videos will be posted here over the coming months.

Movement Advancement Project is pleased to have organizations or individuals share videos and other materials produced by Movement Advancement Project with others, provided that such use is for non-commercial purposes and that Movement Advancement Project is given credit for such work.

Related Resources

Video

Journeys: The Berman-Ruth & Wylie Families

February 2019 – This ad showcases the Berman-Ruth family and their close family friends, the Wylie family, discussing how they have supported their son, Xander, a transgender boy, through his transition. Journeys: The Berman-Ruth & Wylie Families, was released as part of the Advancing Acceptance campaign, a project of MAP, the Biden Foundation and Gender Spectrum. Learn more at www.advancingacceptance.org.

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New Ad

Hallway

September 2018 - “Hallway," the new PSA produced by MAP and released in partnership with GLSEN, depicts the harassment transgender students often face when they need to use the restroom at school—and how school administrators and supportive students alike can help. "Hallway," was released as part of the new Safe Schools Movement campaign to encourage parents, educators, youth, and policymakers to advocate for safe schools for LGBTQ youth.

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Video

Nursing Home Ad

June 2018 – Nursing Home is the latest in a series of ads illustrating the devastating harms many LGBT Americans face because have they no legal protection from discrimination. The new video features an older gay man and his family on the first day he moves into an assisted living facility. When the director of the facility learns the man is gay, he refuses to allow him to move in. No matter their age, and no matter who they love, no one should be turned away from a business or service provider simply because of who they are.

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Video

Open to All: Join the Campaign Ad

June 2018 – The U.S. Supreme Court’s decision in the Masterpiece case affirmed that states can protect LGBT people from discrimination. Now it’s time for our nation’s laws to catch up to our nation’s values and protect all Americans from discrimination. Join the campaign to call on businesses to declare that they oppose discrimination and that they are Open to All. Visit www.OpenToAll.com to learn more.

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Video

Kids Pay the Price: Oklahoma

April 2018 - To support the efforts of Freedom Oklahoma to fight back against a dangerous adoption discrimination bill in 2018, MAP and partners at Lambda Legal and the Family Equality Council ran this ad on television in Oklahoma called “Kids Pay the Price,” illustrating the harms of bills like SB 1140.

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Video

Will We Go Back?

March 2018 - To mark the 50th anniversary of the Piggie Park decision, the Open to All campaign, MAP, and the Leadership Conference on Civil and Human Rights released an ad, “Will We Go Back?,” that looks at how the Masterpiececase before the Supreme Court threatens this historic Civil Rights Ruling ruling.

Read the Brief
Video

Open to All

March 2018 - "Open to All" is the latest in a series of ads produced by MAP as part of the Open to All public education campaign. The video features Christian small business owners—Howard and Pat—speaking about how nobody should be turned away from a business simply because of who they are.

View the ad
Video

Funeral Home

February 2018 - Inspired by a real legal case, Funeral Home, the latest in a series of ads produced by MAP as part of the Open to All campaign, depicts a grieving widow who has just lost her spouse, and she and her family are turned away from a funeral home and refused burial services for her wife. The ad is meant to show how a loss in the Masterpiece Cakeshop case would open the door to much wider ranging forms of discrimination—including what the grieving widow in the ad faced.

Watch the ad
Video

Movie Theater

January 2018 -MAP’s latest ad, launched alongside the new LGBT Policy Spotlight: Public Accommodations Nondiscrimination Laws report, depicts how transgender people can experience discrimination, harassment and denial of equal treatment in places of public accommodation.

Watch the Video
Video

"We Don't Serve Your Kind Here"

November 2017 - This video ad illustrates how Masterpiece could lead to a wider array of people—including LGBT people and families of color—facing discrimination, while helping other viewers imagine how they would feel if they faced similar discrimination. The ad was produced by MAP as part of the Open to All campaign. Learn more at www.OpentoAll.com.

Watch the Video
Video

License to Discriminate

November 2017 - This video ad depicts ways in which a decision in favor of the bakery in this case could be used by those who seek to discriminate against LGBT people and others. The ad was produced by MAP as part of the Open to All campaign. Learn more at www.OpentoAll.com.

Watch the Video
Video

Kids Pay the Price

September 2017 - When states allow child services decisions to be based on religious beliefs and not the best interests of kids, it’s kids who pay the price. Learn more in this powerful new ad from MAP that FOX News Channel refused to air. For more on the campaign, visit KidsPayThePrice.org.

Watch the Video
Video

Restaurant

July 2016 - Debuting July 21, 2016 on FOX News Channel, this groundbreaking TV ad created by MAP depicts the challenges transgender people face in accessing public restrooms when our laws don’t protect them from discrimination. For more on the campaign, visit FairnessUSA.org.

Watch the Video
Video

The Miles Family

July 2016 - Hear about one family’s journey toward understanding what it means to be transgender, their hopes and dreams for their transgender son, and why they support updating our laws to protect transgender people from discrimination in this video from MAP.

Watch the Video
Video

Zeke Talks About North Carolina's Bathroom Ban

April 2016 - Zeke Christopoulos – a transgender man who lives in Asheville, N.C. – and two of his professional colleagues discuss their concerns about North Carolina’s harmful bathroom ban law in this video from Freedom for All Americans, American Unity Fund, and Equality North Carolina.

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Video

The McHenry Family

July 2016 - In this video from MAP, the McHenry Family of Arizona talks about the importance of family, their journeys toward acceptance, and why they support updating nondiscrimination laws to ensure that everyone has a fair chance to work hard and provide for their families.

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Video

Equality Texas Foundation: Dylan and Steven

September 2015 - Dylan and Steven, two construction co-workers in Houston, Texas—one of whom is transgender—talk about the importance of shared values and the need to protect all hardworking people from discrimination in this video from the Equality Texas Foundation.

Watch the Video
Video

Transform California Stories: Dana

April 2016 - Dana Hargrave, a 28-year Navy veteran who is transgender, talks with her aerospace industry coworkers in this video from the Transgender Law Center, Equality California, and the Transform California campaign.

Watch the Video
Video

Transform California Stories: Pat

June 2016 - Pat, an amateur boxer and professional trainer, talks about his journey as a transgender man in this video from Equality California, the Transgender Law Center, and the Transform California Campaign.

Watch the Video

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Founded in 2006, the Movement Advancement Project (MAP) is an independent, nonprofit think tank that provides rigorous research, insight and communications that help speed equality and opportunity for all.

MAP works to ensure that all people have a fair chance to pursue health and happiness, earn a living, take care of the ones they love, be safe in their communities, and participate in civic life. MAP is a nonprofit 501(c)(3) organization and donations to MAP are 100% tax-deductible. You can read more about MAP and the work we do on our About page.

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Sexual Orientation Policy Tally

The term “sexual orientation” is loosely defined as a person’s pattern of romantic or sexual attraction to people of the opposite sex or gender, the same sex or gender, or more than one sex or gender. Laws that explicitly mention sexual orientation primarily protect or harm lesbian, gay, and bisexual people. That said, transgender people who are lesbian, gay or bisexual can be affected by laws that explicitly mention sexual orientation.

Gender Identity Policy Tally

“Gender identity” is a person’s deeply-felt inner sense of being male, female, or something else or in-between. “Gender expression” refers to a person’s characteristics and behaviors such as appearance, dress, mannerisms and speech patterns that can be described as masculine, feminine, or something else. Gender identity and expression are independent of sexual orientation, and transgender people may identify as heterosexual, lesbian, gay or bisexual. Laws that explicitly mention “gender identity” or “gender identity and expression” primarily protect or harm transgender people. These laws also can apply to people who are not transgender, but whose sense of gender or manner of dress does not adhere to gender stereotypes.

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