- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 19.24 | 9.32 | 50.08 | 0.39 | 14.71 | 62.5 | 1.38 | 8.66 | 72.5 | 1.89 | 6.18 | 67.26 | 2.03 | 4.93 | 8.28 | 7.17 | -0.6 | 14.94 | 9.82 | -2.87 | 11.45 | 620 | 0.0 | 0.0 |
| 24Q1 (19) | 17.6 | 8.31 | 56.03 | 0.34 | -5.56 | 54.55 | 1.27 | 2.42 | 76.39 | 1.78 | -4.3 | 76.24 | 1.93 | -12.8 | -0.95 | 7.22 | -5.44 | 13.05 | 10.11 | -11.64 | 12.95 | 620 | 0.0 | 0.0 |
| 23Q4 (18) | 16.25 | 0.68 | 41.8 | 0.36 | 20.0 | 80.0 | 1.24 | 6.9 | 47.62 | 1.86 | 11.38 | 82.35 | 2.22 | 19.19 | 26.94 | 7.63 | 6.17 | 4.11 | 11.45 | 10.62 | 28.6 | 620 | 0.0 | 0.0 |
| 23Q3 (17) | 16.14 | 25.9 | 46.33 | 0.3 | 25.0 | 15.38 | 1.16 | 45.0 | 26.09 | 1.67 | 47.79 | 54.63 | 1.86 | -0.71 | -21.15 | 7.19 | 15.17 | -13.83 | 10.35 | 17.39 | 5.67 | 620 | 0.0 | 0.0 |
| 23Q2 (16) | 12.82 | 13.65 | 33.96 | 0.24 | 9.09 | -7.69 | 0.8 | 11.11 | 12.68 | 1.13 | 11.88 | 17.71 | 1.87 | -4.01 | -31.09 | 6.24 | -2.24 | -15.89 | 8.81 | -1.56 | -12.13 | 620 | 0.0 | 0.0 |
| 23Q1 (15) | 11.28 | -1.57 | 13.71 | 0.22 | 10.0 | 29.41 | 0.72 | -14.29 | -2.7 | 1.01 | -0.98 | 9.78 | 1.95 | 11.76 | 13.81 | 6.38 | -12.92 | -14.43 | 8.95 | 0.6 | -3.45 | 620 | 0.0 | 0.0 |
| 22Q4 (14) | 11.46 | 3.9 | 26.63 | 0.2 | -23.08 | -20.0 | 0.84 | -8.7 | 13.51 | 1.02 | -5.56 | 12.09 | 1.75 | -25.96 | -36.82 | 7.33 | -12.12 | -10.36 | 8.90 | -9.1 | -11.48 | 620 | 0.0 | 0.0 |
| 22Q3 (13) | 11.03 | 15.26 | 20.94 | 0.26 | 0.0 | 30.0 | 0.92 | 29.58 | 22.67 | 1.08 | 12.5 | 31.71 | 2.36 | -13.24 | 7.49 | 8.34 | 12.43 | 1.43 | 9.79 | -2.39 | 8.9 | 620 | 0.0 | 0.0 |
| 22Q2 (12) | 9.57 | -3.53 | -2.74 | 0.26 | 52.94 | 30.0 | 0.71 | -4.05 | 1.43 | 0.96 | 4.35 | 18.52 | 2.72 | 58.53 | 33.67 | 7.42 | -0.55 | 4.29 | 10.03 | 8.16 | 21.86 | 620 | 0.0 | 0.0 |
| 22Q1 (11) | 9.92 | 9.61 | -0.2 | 0.17 | -32.0 | -15.0 | 0.74 | 0.0 | -2.63 | 0.92 | 1.1 | 22.67 | 1.71 | -37.96 | -14.83 | 7.46 | -8.77 | -2.44 | 9.27 | -7.77 | 22.91 | 620 | 0.0 | 0.0 |
| 21Q4 (10) | 9.05 | -0.77 | -1.84 | 0.25 | 25.0 | 31.58 | 0.74 | -1.33 | -5.13 | 0.91 | 10.98 | 22.97 | 2.76 | 25.97 | 34.05 | 8.18 | -0.57 | -3.35 | 10.06 | 11.83 | 25.28 | 620 | 0.0 | 0.0 |
| 21Q3 (9) | 9.12 | -7.32 | 26.14 | 0.2 | 0.0 | 42.86 | 0.75 | 7.14 | 19.05 | 0.82 | 1.23 | 22.39 | 2.19 | 7.89 | 13.25 | 8.22 | 15.6 | -5.62 | 8.99 | 9.23 | -2.98 | 620 | 0.0 | 0.0 |
| 21Q2 (8) | 9.84 | -1.01 | 73.54 | 0.2 | 0.0 | 17.65 | 0.7 | -7.89 | 18.64 | 0.81 | 8.0 | 8.0 | 2.03 | 1.02 | -32.21 | 7.11 | -6.96 | -31.63 | 8.23 | 9.1 | -37.77 | 620 | 0.0 | 0.0 |
| 21Q1 (7) | 9.94 | 7.81 | 15.99 | 0.2 | 5.26 | 0.0 | 0.76 | -2.56 | 22.58 | 0.75 | 1.35 | 7.14 | 2.01 | -2.36 | -13.78 | 7.65 | -9.62 | 5.69 | 7.55 | -5.99 | -7.62 | 620 | 0.0 | 0.0 |
| 20Q4 (6) | 9.22 | 27.52 | -3.25 | 0.19 | 35.71 | -34.48 | 0.78 | 23.81 | 6.85 | 0.74 | 10.45 | 4.23 | 2.06 | 6.42 | -32.28 | 8.46 | -2.91 | 10.44 | 8.03 | -13.39 | 7.73 | 620 | 0.0 | 0.0 |
| 20Q3 (5) | 7.23 | 27.51 | -12.89 | 0.14 | -17.65 | -26.32 | 0.63 | 6.78 | -13.7 | 0.67 | -10.67 | -10.67 | 1.94 | -35.42 | -15.41 | 8.71 | -16.26 | -0.93 | 9.27 | -29.94 | 2.55 | 620 | 0.0 | 0.0 |
| 20Q2 (4) | 5.67 | -33.84 | 0.0 | 0.17 | -15.0 | 0.0 | 0.59 | -4.84 | 0.0 | 0.75 | 7.14 | 0.0 | 3.00 | 28.47 | 0.0 | 10.41 | 43.83 | 0.0 | 13.23 | 61.94 | 0.0 | 620 | 0.0 | 0.0 |
| 20Q1 (3) | 8.57 | -10.07 | 0.0 | 0.2 | -31.03 | 0.0 | 0.62 | -15.07 | 0.0 | 0.7 | -1.41 | 0.0 | 2.33 | -23.31 | 0.0 | 7.23 | -5.55 | 0.0 | 8.17 | 9.64 | 0.0 | 620 | 0.0 | 0.0 |
| 19Q4 (2) | 9.53 | 14.82 | 0.0 | 0.29 | 52.63 | 0.0 | 0.73 | 0.0 | 0.0 | 0.71 | -5.33 | 0.0 | 3.04 | 32.93 | 0.0 | 7.66 | -12.91 | 0.0 | 7.45 | -17.55 | 0.0 | 620 | 0.0 | 0.0 |
| 19Q3 (1) | 8.3 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 8.80 | 0.0 | 0.0 | 9.04 | 0.0 | 0.0 | 620 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 56.49 | 34.56 | 1.11 | 26.14 | 3.92 | 21.74 | 5.66 | 42.21 | 1.96 | -6.26 | 6.94 | -9.53 | 10.02 | 5.68 | 620 | 0.0 |
| 2022 (9) | 41.98 | 10.59 | 0.88 | 3.53 | 3.22 | 9.52 | 3.98 | 20.97 | 2.10 | -6.38 | 7.67 | -0.96 | 9.48 | 9.39 | 620 | 0.0 |
| 2021 (8) | 37.96 | 23.65 | 0.85 | 19.72 | 2.94 | 11.79 | 3.29 | 15.03 | 2.24 | -3.18 | 7.74 | -9.59 | 8.67 | -6.97 | 620 | 0.0 |
| 2020 (7) | 30.7 | -8.63 | 0.71 | -11.25 | 2.63 | -5.73 | 2.86 | 5.93 | 2.31 | -2.87 | 8.57 | 3.17 | 9.32 | 15.93 | 620 | 0.0 |
| 2019 (6) | 33.6 | -6.56 | 0.8 | 31.15 | 2.79 | 16.25 | 2.7 | 13.45 | 2.38 | 40.36 | 8.30 | 24.42 | 8.04 | 21.41 | 620 | 0.0 |
| 2018 (5) | 35.96 | -2.07 | 0.61 | 7.02 | 2.4 | 0.0 | 2.38 | -1.65 | 1.70 | 9.28 | 6.67 | 2.11 | 6.62 | 0.43 | 620 | 0.0 |
| 2017 (4) | 36.72 | 4.26 | 0.57 | 3.64 | 2.4 | 3.0 | 2.42 | 12.04 | 1.55 | -0.6 | 6.54 | -1.2 | 6.59 | 7.46 | 620 | 0.0 |
| 2016 (3) | 35.22 | -0.73 | 0.55 | 7.84 | 2.33 | 8.37 | 2.16 | 10.2 | 1.56 | 8.64 | 6.62 | 9.17 | 6.13 | 11.02 | 620 | 4.38 |
| 2015 (2) | 35.48 | 1.98 | 0.51 | 2.0 | 2.15 | 8.04 | 1.96 | 25.64 | 1.44 | 0.02 | 6.06 | 5.94 | 5.52 | 23.2 | 594 | -5.71 |
| 2014 (1) | 34.79 | 5.94 | 0.5 | -7.41 | 1.99 | 11.17 | 1.56 | 27.87 | 1.44 | 0 | 5.72 | 0 | 4.48 | 0 | 630 | 1.29 |
