- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.27 | -1.31 | 1.93 | 0.43 | 0.0 | 2.38 | 0.73 | 2.82 | 15.87 | 0 | 0 | 0 | 8.16 | 1.33 | 0.44 | 13.85 | 4.18 | 13.67 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 24Q2 (19) | 5.34 | 2.69 | 2.69 | 0.43 | 0.0 | 4.88 | 0.71 | 1.43 | 31.48 | 0 | 0 | 0 | 8.05 | -2.62 | 2.13 | 13.30 | -1.23 | 28.03 | 0.00 | 0 | 0 | 271 | 0.0 | 2.26 |
| 24Q1 (18) | 5.2 | -0.19 | 1.96 | 0.43 | 4.88 | 4.88 | 0.7 | 9.38 | 16.67 | 0 | 0 | 0 | 8.27 | 5.08 | 2.86 | 13.46 | 9.59 | 14.42 | 0.00 | 0 | 0 | 271 | 0.0 | 2.26 |
| 23Q4 (17) | 5.21 | 0.77 | 0.97 | 0.41 | -2.38 | -2.38 | 0.64 | 1.59 | 6.67 | 0 | 0 | 0 | 7.87 | -3.13 | -3.32 | 12.28 | 0.81 | 5.64 | 0.00 | 0 | 0 | 271 | 2.26 | 2.26 |
| 23Q3 (16) | 5.17 | -0.58 | 2.78 | 0.42 | 2.44 | 7.69 | 0.63 | 16.67 | -30.0 | 0 | 0 | 0 | 8.12 | 3.03 | 4.78 | 12.19 | 17.34 | -31.9 | 0.00 | 0 | 0 | 265 | 0.0 | 5.16 |
| 23Q2 (15) | 5.2 | 1.96 | 4.21 | 0.41 | 0.0 | 28.12 | 0.54 | -10.0 | 8.0 | 0 | 0 | 0 | 7.88 | -1.92 | 22.95 | 10.38 | -11.73 | 3.64 | 0.00 | 0 | 0 | 265 | 0.0 | 5.16 |
| 23Q1 (14) | 5.1 | -1.16 | 3.03 | 0.41 | -2.38 | 13.89 | 0.6 | 0.0 | 15.38 | 0 | 0 | 0 | 8.04 | -1.23 | 10.54 | 11.76 | 1.18 | 11.99 | 0.00 | 0 | 0 | 265 | 0.0 | 5.16 |
| 22Q4 (13) | 5.16 | 2.58 | -0.96 | 0.42 | 7.69 | 5.0 | 0.6 | -33.33 | -11.76 | 0 | 0 | 0 | 8.14 | 4.98 | 6.02 | 11.63 | -35.01 | -10.91 | 0.00 | 0 | 0 | 265 | 5.16 | 5.16 |
| 22Q3 (12) | 5.03 | 0.8 | 0.6 | 0.39 | 21.88 | 5.41 | 0.9 | 80.0 | 73.08 | 0 | 0 | 0 | 7.75 | 20.91 | 4.78 | 17.89 | 78.57 | 72.04 | 0.00 | 0 | 0 | 252 | 0.0 | -1.95 |
| 22Q2 (11) | 4.99 | 0.81 | 1.63 | 0.32 | -11.11 | -15.79 | 0.5 | -3.85 | -15.25 | 0 | 0 | 0 | 6.41 | -11.82 | -17.14 | 10.02 | -4.62 | -16.61 | 0.00 | 0 | 0 | 252 | 0.0 | -1.95 |
| 22Q1 (10) | 4.95 | -4.99 | 0.2 | 0.36 | -10.0 | 0.0 | 0.52 | -23.53 | 4.0 | 0 | 0 | 0 | 7.27 | -5.27 | -0.2 | 10.51 | -19.51 | 3.79 | 0.00 | 0 | 0 | 252 | 0.0 | -1.95 |
| 21Q4 (9) | 5.21 | 4.2 | 0.58 | 0.4 | 8.11 | 8.11 | 0.68 | 30.77 | 23.64 | 0 | 0 | 0 | 7.68 | 3.75 | 7.49 | 13.05 | 25.5 | 22.92 | 0.00 | 0 | 0 | 252 | -1.95 | -1.95 |
| 21Q3 (8) | 5.0 | 1.83 | 1.21 | 0.37 | -2.63 | 5.71 | 0.52 | -11.86 | -11.86 | 0 | 0 | 0 | 7.40 | -4.38 | 4.45 | 10.40 | -13.45 | -12.92 | 0.00 | 0 | 0 | 257 | 0.0 | 5.76 |
| 21Q2 (7) | 4.91 | -0.61 | -1.01 | 0.38 | 5.56 | 8.57 | 0.59 | 18.0 | 20.41 | 0 | 0 | 0 | 7.74 | 6.2 | 9.68 | 12.02 | 18.72 | 21.63 | 0.00 | 0 | 0 | 257 | 0.0 | 5.76 |
| 21Q1 (6) | 4.94 | -4.63 | -0.8 | 0.36 | -2.7 | 2.86 | 0.5 | -9.09 | 16.28 | 0 | 0 | 0 | 7.29 | 2.02 | 3.69 | 10.12 | -4.67 | 17.22 | 0.00 | 0 | 0 | 257 | 0.0 | 6.2 |
| 20Q4 (5) | 5.18 | 4.86 | 4.02 | 0.37 | 5.71 | 0.0 | 0.55 | -6.78 | -1.79 | 0 | 0 | 0 | 7.14 | 0.82 | -3.86 | 10.62 | -11.1 | -5.58 | 0.00 | 0 | 0 | 257 | 5.76 | 6.2 |
| 20Q3 (4) | 4.94 | -0.4 | 0.0 | 0.35 | 0.0 | 0.0 | 0.59 | 20.41 | 0.0 | 0 | 0 | 0.0 | 7.09 | 0.4 | 0.0 | 11.94 | 20.9 | 0.0 | 0.00 | 0 | 0.0 | 243 | 0.0 | 0.0 |
| 20Q2 (3) | 4.96 | -0.4 | 0.0 | 0.35 | 0.0 | 0.0 | 0.49 | 13.95 | 0.0 | 0 | 0 | 0.0 | 7.06 | 0.4 | 0.0 | 9.88 | 14.41 | 0.0 | 0.00 | 0 | 0.0 | 243 | 0.41 | 0.0 |
| 20Q1 (2) | 4.98 | 0.0 | 0.0 | 0.35 | -5.41 | 0.0 | 0.43 | -23.21 | 0.0 | 0 | 0 | 0.0 | 7.03 | -5.41 | 0.0 | 8.63 | -23.21 | 0.0 | 0.00 | 0 | 0.0 | 242 | 0.0 | 0.0 |
| 19Q4 (1) | 4.98 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.43 | 0.0 | 0.0 | 11.24 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 242 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.69 | 2.78 | 1.65 | 10.74 | 2.41 | -4.37 | 0 | 0 | 7.97 | 7.74 | 11.65 | -6.95 | 0.00 | 0 | 265 | 0.0 |
| 2022 (9) | 20.13 | 0.35 | 1.49 | -1.32 | 2.52 | 10.04 | 0 | 0 | 7.40 | -1.67 | 12.52 | 9.66 | 0.00 | 0 | 265 | 5.16 |
| 2021 (8) | 20.06 | 0.05 | 1.51 | 5.59 | 2.29 | 11.71 | 0 | 0 | 7.53 | 5.54 | 11.42 | 11.65 | 0.00 | 0 | 252 | -1.95 |
| 2020 (7) | 20.05 | -0.1 | 1.43 | 5.15 | 2.05 | -5.96 | 0 | 0 | 7.13 | 5.25 | 10.22 | -5.87 | 0.00 | 0 | 257 | 5.76 |
| 2019 (6) | 20.07 | 1.67 | 1.36 | -1.45 | 2.18 | 7.39 | 0 | 0 | 6.78 | -3.07 | 10.86 | 5.62 | 0.00 | 0 | 243 | 0.41 |
| 2018 (5) | 19.74 | 5.39 | 1.38 | -7.38 | 2.03 | -1.93 | 0 | 0 | 6.99 | -12.12 | 10.28 | -6.95 | 0.00 | 0 | 242 | 1.68 |
| 2017 (4) | 18.73 | 13.86 | 1.49 | -44.81 | 2.07 | -4.61 | 0 | 0 | 7.96 | -51.53 | 11.05 | -16.22 | 0.00 | 0 | 238 | -9.51 |
| 2016 (3) | 16.45 | -1.61 | 2.7 | 21.08 | 2.17 | -0.91 | 0 | 0 | 16.41 | 23.06 | 13.19 | 0.71 | 0.00 | 0 | 263 | -38.69 |
| 2015 (2) | 16.72 | 78.82 | 2.23 | 178.75 | 2.19 | 47.97 | 0 | 0 | 13.34 | 55.88 | 13.10 | -17.25 | 0.00 | 0 | 429 | 65.0 |
| 2014 (1) | 9.35 | 13.75 | 0.8 | -1.23 | 1.48 | 22.31 | 0 | 0 | 8.56 | 0 | 15.83 | 0 | 0.00 | 0 | 260 | 116.67 |
