Councils & Working Groups

IAB New Zealand helps drive the digital advertising industry forward through the efforts of Councils and Working Groups in various industry segments. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the digital advertising and marketing ecosystem.

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Data, Privacy & Measurement Council

The IAB New Zealand Data, Privacy & Measurement Council exists to help the media and marketing industry understand and leverage industry and organisational applications of data and related technologies. Considering topics spanning business, audience, and campaign data, as well as analytics and consent, this council aims to help navigate the evolving landscape of digital privacy and to illuminate the challenges and opportunities of digital advertising measurement.

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Digital Effectiveness Council

The IAB New Zealand Digital Effectiveness Council guides the industry on the best methods to optimise performance and effectiveness across the full digital spectrum, and includes the following Working Groups:

Audio Working Group: Provides education on the increasing value of online audio and podcasts as powerful and effective advertising mediums.

Video & Attention Working Group: Educates the industry on the power of video to engage attention across all digital advertising platforms.

Retail & eCommerce Working Group: Consists of representatives from retail media platforms, agencies, and digital advertising companies who are dedicated to raising awareness of retail media and eCommerce best practice.

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Programmatic Digital Out of Home (pDOOH) Working Group

The IAB New Zealand pDOOH Working Group was created to meet the needs of a growing programmatic digital out-of-home market. It exists to educate the media and marketing industries on the value of pDOOH, best practices, and emerging trends.

pDOOH WG

Emerging Technology Council

The IAB New Zealand’s Emerging Technology Council was developed to help the media and marketing industries navigate emerging technology, and guide best practices for how it can enhance and grow digital advertising. Within this Council, the Tech for Good Working Group exists to showcase how emerging technology can influence positive societal change.

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Data, Privacy & Measurement Council

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Data, Privacy & Measurement Council

Qassem Naim

Chair / Data, Privacy & Measurement Council

Director / The Circle

Qassem (aka Q) is a data enthusiast with a unique background in both advertising and science, having begun his career in medical laboratories researching targeted cancer treatments before venturing into targeting consumers. With unique, diverse skills and experience, Q has successfully transformed businesses across industries. He has strong relationships with major technology providers and clients, guiding them in selecting and implementing the right technology and tools to drive measurable ROI.

Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. In 2016, he joined FCB in New Zealand and later founded Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.

Travena Addenbrooke

Vice-Chair / Data, Privacy & Measurement Council

Domain Chapter Lead for Performance Marketing / Spark New Zealand

Travena Addenbrooke

Vice-Chair / Data, Privacy & Measurement Council

Domain Chapter Lead for Performance Marketing / Spark New Zealand

Travena is an accomplished Senior Marketing Leader with over 15 years of experience in the field. She has a proven track record of driving growth for both international and local brands. Her passion for delivering results at a business level, combined with her pragmatic approach to customer challenges, has made her a sought-after advisor in the marketing industry. Travena's extensive digital background has allowed her to develop global innovative firsts and win multiple awards, showcasing her level of thinking. As a digital marketing leader, she has been instrumental in the development and implementation of successful marketing strategies, Martech strategies and delivering to business key objectives through her digital knowledge. Throughout her career, Travena has demonstrated a deep understanding of the evolving digital landscape and has consistently stayed ahead of the curve in terms of emerging trends and technologies.

Kate Addis

Acting Chief Technology and Innovation Officer / PHD Media

Kate has more than 15 years’ experience in digital marketing working across client side and agency. Her background covers a broad range of disciplines across digital and marketing - from content creation to technology and platforms. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies, she oversees the agency's data and technology consultancy product as well as providing support to PHD clients on technology and data opportunities and capabilities.

Rachel has over 15 years’ experience in the marketing industry across media, data and technology in the New Zealand, North American and UK markets. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies she oversees the agencies data and technology consultancy product offering...

Rachel Bayfield

Chief Technology and Innovation Officer / PHD Media

Sam Burns

Digital Director / OMD New Zealand

Sam has spent over a decade working within the media agency world. With roots in programmatic he has a strong passion for technology and data, helping businesses grow their digital strategies across both brand and performance. Currently he leads the digital team within OMD – New Zealand's largest media agency, delving into Adtech and Martech solutions to help clients navigate the everchanging digital media landscape and helping them secure their positions in market as industry leading brands.

James Cartwright

Sales Director ANZ & NZ Country Manager / Azira

James is a digital advertising and data specialist with 10 years’ experience in the New Zealand media industry. He started his career in media agencies and for the past 5 years he has worked in digital media and data sales. His current position is Sales Director ANZ and Country Manager NZ for Azira (azira.com). James is responsible for New Zealand agency and publisher partnerships including data enrichment, activation and attribution along with Australian agency revenue. James has a passion for data and assisting local marketers with the best practice application of data, utilising Nears privacy lead framework. He has been a member of the IAB New Zealand Data, Privacy & Measurement Council since 2023 and was the winner of the IAB New Zealand Digital Advertising Awards Mobile Sales Excellence Award in 2019.

Anita brings over 11 years’ experience in the media industry spanning New Zealand and Middle East markets. She has held roles from digital strategy through to leading performance media teams across Search, Social and Programmatic. With over four years at GroupM, she currently serves as Head of Product: Consultancy and Content where she oversees...

Anita Greenfield

Head of Product: Consultancy and Content / GroupM

Ella Gribben

Commercial Director / Nielsen

Ella has two decades of experience in the fields of ad-tech, publishing, and audience measurement, having worked in both the UK and New Zealand. Currently, she serves as the Commercial Director for Audiences & Measurement at Nielsen, where her primary objective is to enhance client value through comprehensive data opportunities supported by solid research methodologies. With a background that includes collaboration with some of the world's largest clients as well as smaller, niche industries, Ella understands the importance of delivering solutions that cater to a wide range of client strategies, regardless of their scale.

Emily Isle

Chief Digital Officer / MBM

Emily is a passionate digital leader with 18 years industry experience spanning NZ, US and global export. She has held posts specialising in full communications planning and digital media investment, from strategy through to operations. Emily has been at MBM New Zealand for 4+ years, fueling the alchemy of talent and product to future-proof client business and deliver creative and effective digital experiences. Emily values the role IAB plays in the New Zealand digital industry. In addition to committing time for judging the IAB New Zealand Digital Advertising Awards, she has been privileged to serve on the Digital Effectiveness and Data, Privacy & Measurement Councils.

Ilda Jamison

Managing Director AU & NZ / Ebiquity

lda is a seasoned senior executive with extensive experience leading top global and fast-growing start-up businesses in the AdTech, Software, MarTech, Digital, and Advanced Data industries. With over 22 years’ experience, Ilda has a proven track record of driving business growth and empowering clients to achieve exceptional results in the fast-paced and ever-changing world of digital media. Her passion is empowering organisations to create continuous competitive advantage through strategic partnerships, technologies, and investments. Ilda prides herself on providing her clients with a customer-centric approach, results-oriented mindset and strategic thinking. In addition to her key business fundamentals, she is known for injecting a sense of fun into her work and believes this unique approach fosters innovation and creativity.

Grisha is a passionate AI enthusiast and an expert in audience measurement. With extensive experience across operations, analytics, and account management, he possesses a unique blend of technical expertise and a deep understanding of commercial dynamics. This combination enables him to effectively address the ever-evolving objectives of clients...

Grisha Kiselev

Senior Researcher / Stuff

Co-founder of one of NZ's largest digital advertising agencies Reason, Tim is also founder of RescueMetrics.com a technology solution that optimises marketing spend by fixing tracking and conversion issues. Tim has been recognised in the Deloitte Fast50 and Asia Fast500 Growth and was also listed on the Forbes 30 under 30 Entrepreneurs in 2016.

Tim Pointer

Founder / Reason & Rescue.Metrics

Lucinda Moon

Consulting Director / FIRST Digital

Lucinda is an Analytics, Performance Marketing, CRO, and UX specialist with over 10 years of experience. She has been a key part of the FIRST Digital team for almost two years and is committed to leveraging insights that drive business growth, and enhance user experiences. Lucinda specialises in analytics, design, and implementing CRO techniques to optimise websites, landing pages, and digital assets. She defines success as the establishment of strong partnerships, collaborative problem-solving, and tailored digital solutions that deliver business objectives.

With a career spanning two decades across New Zealand and the UK, Sam has a wealth of experience in driving expansion into new markets, leading global teams and supporting the growth of hundreds of brands. He worked at The Guardian for seven years, directing the leading UK publication house’s data commercialisation and revenue operations. More...

Sam Sherson

Head of Digital / Tracksuit

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Greg Varley

Programmatic & Data Manager / Trade Me

Greg is a seasoned Programmatic and Data specialist with 13 years of experience spanning various facets of Digital Media, including roles in Publisher, Agency, and Ad Network environments. For the past 10 years, he has focused on programmatic and automated revenue channels, demonstrating his expertise through the management of Trade Me's innovative de-coupled data product - a pioneering initiative in New Zealand's market at the time. Greg possesses an in-depth understanding of the local digital media landscape, enabling him to effectively navigate and leverage the unique opportunities it presents. His passion for digital media is matched by his dedication to client success, making him a valuable asset to the Trade Me team and the broader industry. More recently he has led the roll-out of Trade Me's Data Clean Room solution, further highlighting his desire to effectively collaborate to solve unique client problems, leveraging New Zealand's richest, consented first party data set.

Sarah brings over 12 years’ experience in digital media across UK, USA, SA, AU and NZ markets. In her early years in the industry, she was a Paid Search Specialist, admittedly her first love. She is passionate about all things people and performance and her role at Spark Foundry NZ as Head of Digital Performance allows her to bring those two...

Sarah Vosloo

Head of Digital Performance / Spark Foundry NZ

Mac Wilson

Development & Team Lead - Data & Ad Tech / NZME

Mac is an accomplished data professional with a decade of experience in data and web development. With over three years at NZME, he currently serves as the Development Team Lead for Data & Ad Tech. In this role, Mac leads initiatives focused on building data-driven advertising solutions, custom identity solutions, and shaping NZME's first-party data strategy. Notably, he was honoured with the INMA 30 Under 30 award for his contributions to the media industry. With a genuine passion for navigating the dynamic landscape of ad technology and data, Mac remains dedicated to driving innovation and excellence within his field.

Trent Wooster

NZ Country Lead, Strategic Partnerships Manager / XPON

Trent Wooster leads XPON Technologies Group's New Zealand operations and has over eight years of New Zealand and UK experience. He leverages his knowledge of the technology, media, and digital industries to help advertisers, publishers, and agencies modernise their tech infrastructure and maximise the value of first-party data for impactful customer experiences. XPON is an AI marketing technology company that helps businesses improve their marketing and customer experience through better targeting, measurement, and activation of customer data.

Digital Effectiveness Council

Kate Grigg

Chair / Digital Effectiveness Council

Head of New Zealand / PMX

Kate is head of Publicis Media Group NZ. She has held senior digital roles at MBM and FCB for the past decade, and prior roles at global agencies Mediacom UK, UM and Y&R. Kate has a passion for creating new, integrated solutions that marry emerging technology and data with creativity. Her IAB New Zealand Digital Advertising Awards achievements include Best in Show and gold wins in every digital category - Mobile, Data, Technology, Programmatic, Performance, Video and Social. As Council Chair Kate leads all the Digital Effectiveness Councils Working Groups.

Sarah O'Carroll

Vice-Chair / Digital Effectiveness Council

Director of Client Partnerships - NZ / VDX.tv

Sarah O'Carroll

Vice-Chair / Digital Effectiveness Council

Director of Client Partnerships - NZ / VDX.tv

Sarah embarked on her advertising journey in 2006, starting in traditional media before transitioning to digital media in 2013. Since 2017, she has led the charge in New Zealand sales for VDX.tv/Exponential, collaborating seamlessly with agencies, brands, and direct clients to engineer innovative creative solutions for online video strategies that span across all screens. Noteworthy achievements punctuate Sarah's trajectory. She emerged as a finalist for Council Member of the Year in the 2021 IAB New Zealand Digital Advertising Awards and clinched the prestigious Gold Award for Video Sales Excellence. In 2017, her prowess also earned her recognition as a finalist in Digital Media Sales Excellence (Display), a testament to her consultative approach and quantifiable accomplishments. Sarah extends her commitment beyond her immediate roles, actively contributing as a judge for the IAB New Zealand Digital Advertising Awards from 2021 to 2023. This ongoing dedication cements her passion for an industry that fuels her drive. Outside her professional pursuits, Sarah enjoys stargazing and the great outdoors in rare moments between being a dedicated parent to two children and dog, Buddy. She is a member of the IAB New Zealand Video & Attention Working Group.

Lloyd Aickin

Head of Revenue & Strategy / NZME

Lloyd is a seasoned digital sales and commercial strategist with over fifteen years’ experience in media and advertising. In his role of Head of Digital Revenue Strategy at NZME, Lloyd engages key agency and direct client partners, optimises revenue channels, and forms new partnerships to enhance NZME’s digital offering. His genuine passion for the ever-evolving nature of digital advertising is matched with his passion for people and leadership. He believes a good leader empowers those they work with to reach their potential; which is key in an industry that relies on forward-thinking individuals who combine data-driven insights with innovative creativity. Lloyd strives to be the change he wants to see by encouraging understanding and inclusivity for both his team members and people around him. He is a member of our Video & Attention Working Group.

Scott Bibby

Agency Partner / Meta

Scott Bibby is a seasoned industry veteran with over two decades of experience under his belt. Having held key positions at prominent companies such as Publicis Groupe, JCDecaux, Warner Bros. Discovery, and currently Meta, he has developed a strong local network and a keen understanding of the advertising landscape. As an Agency Partner for Meta New Zealand, Scott manages key partnerships and connections between Meta and agencies operating in Aotearoa. Driven by his passion for media and creativity, Scott is always on the lookout for innovative methods that enable agencies and brands to achieve business results by pushing beyond conventional media strategies. Scott is a member of our Video & Attention Working Group.

Sarah Catran

Head of Digital Audio / NZME

Sarah is an award winning, digital audio specialist leader almost 25 years experience in the radio industry. She has media industry experience in NZ and the UK and has been with NZME since 2005, working in commercial and content roles across its radio, print and digital divisions. In her most recent role as GM Podcast Commercial & Partnerships she was responsible for leading NZME’s audience-centric approach to advertising across its highly successful podcast network. An award winning practitioner, Sarah won Gold at the 2022 IAB Awards for Digital Audio Sales Excellence and Product of the Year for the NZME Podcast Network. Sarah is a member of the IAB New Zealand Digital Audio Working Group.

Virgile Edragas

APAC Analytics Lead / Samsung Ads

With a dynamic career spanning from JCDecaux to Samsung Ads, Virgile has honed his skills in the fast-paced world of media. Throughout his career, he has contributed to innovative campaigns by leveraging data-driven insights to drive impactful results. Passionate about storytelling and cutting-edge technology, he thrives on creating audience segmentation that improves campaign effectiveness. A collaborative team player, he has successfully navigated a diverse range of projects, spanning traditional and digital media Committed to driving excellence and staying ahead of industry trends, Virgile is dedicated to shaping compelling narratives and delivering meaningful experiences for brands and consumers alike. Virgile is a member of our Video & Attention Working Group.

Zane Furtado

GM, Technology and Innovation / Acquire Data Driven Advertising

With 8 years of programmatic media buying and data driven advertising experience in New Zealand, Zane is on the forefront of digital media thinking, living up to the potential that data-driven advertising can deliver and achieve client success. He is passionate about all things to do with data and has been part of the IAB New Zealand Digital Effectiveness Council for the past 6 years, and won the Senior Ad Operations and Grand Prix Awards in the 2017 IAB New Zealand Digital Advertising Awards. He is currently a member of our Video & Attention Working Group.

Nick is an experienced digital leader with over a decade in the New Zealand media industry including a variety of roles at GroupM and Magnite. His expertise spans across product, media, data, technology and commercial with a focus on connecting people and digital solutions.

More recently, Nick leads Revenue Solutions for Magnite in New Zealand...

Nick Henderson

Lead, Revenue Solutions / Magnite

More recently, Nick leads Revenue Solutions for Magnite in New Zealand where he manages client relationships across all aspects of the Magnite Streaming and Dv+ business. He is passionate about being a positive role model for people in the industry and an advocate for wellbeing and balance and firmly believes this leadership approach helps both with supporting people in their growth, and creating the space and empathy to solve large problems. Nick is a member of the IAB New Zealand Audio Working Group.

Blaine Hudson

Head of Product, Platforms and Data / MarketMedia

Blaine has nine years of experience in the digital media industry, previously at Facebook (Meta) and then leading The Warehouse Group's performance marketing team. In his current role, Blaine oversees MarketMedia's product portfolio, ensuring it remains on the cutting edge of the New Zealand retail landscape. His expertise lies in product development and strategic platform management. Blaine has been instrumental in shaping the future of retail advertising and consumer engagement by maximising advertising effectiveness for brands, while delivering data-driven insights. He is a member of our Retail and eCommerce Working Group.

Lisa Ison

Head of Digital Revenue / MediaWorks

Lisa is a leading expert on digital advertising and marketing with over 16 years’ experience in the industry. Her career in digital started at MSN NZ as the first sales person in New Zealand selling the brand. Lisa then went on to start ad2one NZ where she launched over 15 global products into the New Zealand market, opening up opportunities to advertisers that they couldn't previously access. Following the success of ad2one Lisa then went onto launching Digital Commons, a third party sales house with exclusive representation of a number of international products. In 2021 after a successful 7 years Lisa sold Digital Commons to MediaWorks. Lisa is now the Head of Digital Revenue for MediaWorks continuing to grow the MediaWorks digital landscape and offering. Lisa is a member of the Audio Working Group.

Victoria Kum

Digital Sales Manager / TVNZ

Victoria is an accomplished digital media professional with vast expertise in digital solutions and strategy designed to deliver impactful, effective, and data-driven results for advertising partners. With 11 years experience at TVNZ, she has played an integral role in the digital growth and transformation, fuelling her interest, and understanding in digital advertising. She is excited to use her skills to help drive innovation, establish best practices, and set new benchmarks for the digital advertising industry. Victoria is a member of the IAB New Zealand Video & Attention Working Group.

Nathan Laing

Partner Lead / Google

Nathan is a passionate technologist, sustainable business advocate and publisher ecosystem champion. Having 15 years of experience working within the kiwi media and advertising industry, ‘Nate’ has a been responsible for driving deep strategic partnerships with national sports organisations, not-for-profit entities and commercial partners alike. Currently Partner Lead at Google New Zealand, he is passionate about the role technology will play in helping unlock opportunities that raise social cause visibility and help drive sustainable revenue models for public benefit. Nathan is a member of our Retail and Ecommerce Working Group.

Teresa Ly

Group Business Director AUNZ / Acast

Teresa is an experienced sales leader in the media industry with over 11 years experience across TV, publishing and digital audio. Her omni-channel background and experience in various markets including Australia, UK and NZ enables Teresa to bring a unique perspective and creative solutions, delivering desired outcomes for her clients. Teresa is a podcast fanatic and is passionate about educating the industry how to best use the space by leveraging innovation, data and creativity. She is a member of the Audio Working Group.

Hannah has spent a decade working in media agencies, with a focus on strategy and planning across all channels. In her current role as Planning Director at PHD Aotearoa, she champions blending the art and science of media to ensure a balance of creativity and effectiveness. Hannah is passionate about digital advertising and driving audio best...

Hannah Meritt

Planning Director / PHD Media New Zealand

Jessica Miles

Country Manager, ANZ / Integral Ad Science

Jessica has been leading teams for over a decade to develop, deliver and delight clients across the globe. She has had extensive experience in adtech, holding sales roles at InMobi, Pocketmath, and Fairfax Media, and is highly proficient in sales leadership, strategy development, and stakeholder engagement. Jessica is currently the Country Manager for Australia and New Zealand at Integral Ad Science, the global leader in Media Quality. In this role, she leads the business’ commercial efforts, responsible for planning and executing the go-to-market strategy and business objectives. She is passionate about driving quality media through technology and represents Integral Ad Science on the IAB Australia Executive Tech Council. Being Harvard trained, she’s a highly proficient negotiator with an entrepreneurial flair and a focus on customer service. Jessica is a member of the IAB New Zealand Video & Attention Working Group.

Saj is an award winning, commercial digital leader with over 15 years experience within the advertising industry. He has extensive knowledge across digital revenue optimisation, a proven innovator and has played an integral role for local publishers embarking on digital transformations. He has recently worked for NZME, The Spinoff and is now...

Saj Patel

Group Sales Manager Digital / Stuff

Peter Smyth

COO / VMG Digital

Peter has 20 years in the advertising industry with a career spanning ad sales representing the likes of YouTube, CarSales and MySpace, before a move to sporting sponsorship and mobile marketing with Telstra, then client-side as Head of Digital Marketing with Sportsbet. Peter is a former Facebook (Meta) Client Partner, and currently serves as Chief Operating Officer for www.vmgdigital.com, a creative partner with Meta, TikTok, and LinkedIn among others. Peter is a member of our Retail and eCommerce Working Group.

Tina Trenkner-Meade

Head of E-commerce / Omnicom Media Group NZ

Tina Trenkner-Meade is the Head of Transact, which is Omnicom Media Group NZ's e-commerce consultancy and practice. In her role, Tina provides support to teams and clients who work with OMD, PHD, and Hearts and Science to help them optimize their ecommerce and retail media strategies. Tina joined OMG in 2022, bringing with her experience as a client-side e-commerce lead in health, beauty, and wellness brands, as well as e-commerce specialist agency experience. Before working in ecommerce, Tina had roles in digital media at the NZ Herald, and in various publications and organizations based in Washington, DC. Tina is a member of our Retail and eCommerce Working Group.

Amelia Ward

Senior Director Buyer Development / Index Exchange

Amelia is a strategic digital leader with over 20 years’ experience. She is passionate about digital, data, and technology, with a keen focus on the future. After spending over 20 years at media agencies, most recently in a Head of Digital role, Amelia has recently moved across to run AUNZ business development at Index Exchange ad technology. Amelia is an active industry contributor, including her contribution to IAB Australia Councils over the past few years - Standards and Guidelines, Ad Effectiveness, Measurement, and currently the Executive Technology Council. Amelia is a member of our Video & Attention Working Group.

Programmatic Digital Out of Home Working Group

Richard most recently led media data, product and technology development across Australia and New Zealand for dentsu Media. He has previously held executive positions in media businesses in the UK and Switzerland and has a deep understanding of digital advertising and technology. Richard works closely with ANZ clients and media partners to...

Richard Pook

Chair / Programmatic DOOH Working Group

Parris Downey

Co-Vice Chair / Programmatic DOOH Working Group

Head of Digital / Go Media

Parris Downey

Co-Vice Chair / Programmatic DOOH Working Group

Head of Digital / Go Media

Parris has almost 20 years of media experience in New Zealand, having worked across agencies, publishers, and ad-technology. He specialises in all aspects of digital media and is passionate about sales, data analysis, strategic leadership, as well as client and customer care. Additionally, Parris enjoys utilising his creativity to create dynamic designs and data-driven contexts. Currently, he serves as the Kai Anamata/Future Thinker/Head of Digital for Go Media, where he leads the transformation and evolution of their network into a future-proof and agile digital product offering.

Sandra Scott

Co-Vice Chair / Programmatic DOOH Working Group

Sales & Partnerships Director NZ / Vistar Media

Sandra has over 15 years of experience in media sales and management roles in London and Sydney. Sandra joined Vistar Media as part of their Australian launch team in 2019, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.

In 2022 Sandra returned home to New Zealand to lead Vistar's...

Sandra Scott

Co-Vice Chair / Programmatic DOOH Working Group

Sales & Partnerships Director NZ / Vistar Media

In 2022 Sandra returned home to New Zealand to lead Vistar's expansion of operations there, providing on-the-ground resources for agencies and suppliers, growing and developing new and existing business, and championing the programmatic DOOH category.

Sandra is passionate about leveraging programmatic DOOH technologies and data-driven strategies to deliver successful campaigns for clients and together with Briscoes and Stanley St, won Gold for Best Use of DOOH in the 2022 IAB New Zealand Digital Advertising Awards.

Micaela Bos is a Programmatic Manager with extensive experience in the digital advertising industry (LATAM/NZ).

While pursuing her Bachelor's Degree in Advertising in Buenos Aires, she developed a deep passion for staying abreast of the latest technological trends. Her educational background, coupled with ten years of practical experience,...

Micaela Bos

Activation Director / OMD New Zealand

Micaela Bos is a Programmatic Manager with extensive experience in the digital advertising industry (LATAM/NZ).

Nureete has spent over a decade working in New Zealand media agencies, having started as a digital specialist before moving to the world of offline and client service. She has a range of experience across multiple sectors, having worked with some of the biggest advertisers in New Zealand across the likes of Specialist Retail, FMCG, QSR,...

Nureete Burnie

Business Director / MBM

Berina has worked with the team at SackAdapt in Sydney, Singapore, and Toronto, Canada. She has managed a variety of agencies and clients across several verticals including B2B, Political, CPG, eCommerce, Financial Services, and Healthcare.

With more than 7 years of dedicated Programmatic experience, Berina has a detailed knowledge and practical...

Berina Colakovic

Director of Sales APAC / StackAdapt

With more than 7 years of dedicated Programmatic experience, Berina has a detailed knowledge and practical understanding of all facets of programmatic advertising. She has been on both sides of the sales and technical ends of the business having worked at DSPs, publishers, and in marketing roles in the past. She currently serves her time working with businesses in Australia and New Zealand, and on the rapid expansion of StackAdapt into APAC.

Max heads Mediaworks' Outdoor and Radio Programmatic strategy. He brings extensive media experience across multiple facets of the industry. Max has also held lead roles at JCDecaux, Vodafone, and NZME, specialising in programmatic, digital sales, digital audio, video, and display.

His diverse experience equips him with a comprehensive...

Max Charnin

Head of Programmatic Outdoor & Radio / MediaWorks

His diverse experience equips him with a comprehensive understanding of the media industry, allowing him to strategically plan and execute successful campaigns for his client patners.

Arriving in the New Zealand market in recent years, Mike has led the digital media and transformation offering at Hearts & Science, Omnicom's newest media agency since its launch in 2020.

He brings a global perspective to his role, leveraging his experience in omni-channel media planning from London and Sydney. This expertise fuels growth across...

Mike Delaney

General Manager Digital / Hearts & Science NZ

Arriving in the New Zealand market in recent years, Mike has led the digital media and transformation offering at Hearts & Science, Omnicom's newest media agency since its launch in 2020.

He brings a global perspective to his role, leveraging his experience in omni-channel media planning from London and Sydney. This expertise fuels growth across Hearts & Science NZ's digital media, consulting, technology, and operational development.

Mike thrives on collaboration, building strong partnerships with clients and media partners, and thinking deeply about the future state of marketing, media, and people. His diverse skillset spans data consulting, audience targeting, media measurement, and navigating the ever-changing landscape of privacy-led marketing. This ensures clients achieve impactful results in today's dynamic media environment.

Ash is an experienced sales leader across ad tech and digital media, with 10 years’ experience, including MediaWorks, Yahoo and Hivestack - he is currently heading up operations in New Zealand for Hivestack. Ash has a passion for ad technology and helping clients navigate through an ever-changing landscape.

Ash Houghton

Sales Director / Hivestack

Jack played an instrumental role in the introduction of programmatic DOOH to the NZ market back in 2020. Now, as GM of Platform & Partner Strategy at LUMO Digital Outdoor, Jack has an unwavering commitment to DOOH advancements and a push towards a live and open ecosystem that he believes rests on data, automation, and tech integrations.

His...

Jack Plowright

GM of Platform & Partner Strategy / LUMO Digital

His ongoing contribution to industry conversations and representation at IAB New Zealand and OOHMAA councils ensures the continual progression of the sector, fostering a shared understanding and a unified pursuit of innovation for DOOH.

Jason Waddell

Business Development / The Trade Desk

Jason's professional background encompasses both media agencies and sales. He started his career in the New Zealand industry at dentsu and PHD before moving to Melbourne in 2018 to work in the Australian market. For three years, he worked in outdoor sales with JCDecaux Melbourne, and he now leads Business Development at The Trade Desk for the New Zealand market. With his extensive experience in media planning across all media platforms, Jason now offers client partners strategic guidance and support in the programmatic space.

Lohnȇt has over a decade of leadership experience in New Zealand's dynamic outdoor advertising sector. She has worked across all outdoor formats and has a wide range of experience including iSite Media, QMS, MediaWorks, and sustainable digital Out of Home and electric vehicle charging network JOLT.

A self-proclaimed out-of-home geek, Lohnȇt...

Lohnȇt Waugh

Group Sales Director / JOLT

A self-proclaimed out-of-home geek, Lohnȇt was involved in the development of 'opportunity to see' for buses, which developed into New Zealand’s first out-of-home reach and frequency offering. She was also part of the MediaWorks team which brought 3D digital out-of-home to Aotearoa.

As Group Sales Director at JOLT, Lohnȇt is responsible for driving sales and growth in the New Zealand market, where she sees programmatic playing an important role.

Nivin has over 15 years of experience in the advertising industry spanning agencies, clients, media owners, development houses, and tech startups.

He started his career in NZ cutting his teeth in design, media agencies, and a client-side role at McDonald’s before moving to Sydney, taking on a role as a founding member of the Twitter...

Nivin Sewpershad

Group Sales Manager Programmatic / JC Decaux New Zealand

Nivin has over 15 years of experience in the advertising industry spanning agencies, clients, media owners, development houses, and tech startups.

He started his career in NZ cutting his teeth in design, media agencies, and a client-side role at McDonald’s before moving to Sydney, taking on a role as a founding member of the Twitter Australia team. He expanded his role into APAC and moved to Singapore as Twitter's Head of Video. More recently he helped launch mobile DSP, Liftoff, into Asia before moving back to NZ and joining Stanley St as their Head of Digital.

While being a 'digital native' Nivin has always held a close relationship with OOH, pushing strategic campaigns globally and consulting on PDOOH during its infancy.

After beginning his career media agency side, Josh has been a trusted member of oOh!media’s Sales & Product teams for nearly a decade. He has a deep knowledge of Out of Home media and is passionate about the advancements being made in the programmatic Out of Home space, both locally and abroad.

As oOh!media’s pDOOH expert, Josh’s core focus is...

Josh Turney

Programmatic Channel Lead / oOh!media

As oOh!media’s pDOOH expert, Josh’s core focus is to help grow the channel in New Zealand and assist brands in discovering new, innovative ways to drive business solutions through pDOOH.

Emerging Technology Council

Jake Calder

Chair / Emerging Technology Council

Head of Digital & Innovation / MBM

Jake has nearly 10 years of programmatic and digital experience across some of the biggest clients in New Zealand and globally and has developed a strong understanding of the market and technology trends. With this knowledge, Jake has a unique ability to identify and analyse emerging technologies and their potential impact on society and business. From artificial intelligence to streaming services and beyond, Jake is well-versed in a wide range of media consumption behaviours and cutting-edge technologies.

Overall, Jake is a dynamic and forward-thinking professional who is constantly pushing the boundaries of what is possible in the digital world. With a unique blend of technical expertise and strategic vision, Jake is well-equipped to guide organisations, and those with inquisitive minds, through the ever-evolving digital landscape.

Rob is a Customer Success Manager supporting advertisers & agencies with media quality strategy in both NZ and AU markets. Rob has worked in tech for the past 6 years, starting at Google's advertising team then at Klook and HubSpot in account management and software consulting, following 4 years of teaching and performing music.

His focus as a...

Rob Clifford

Customer Success Manager / Integral Ad Science

Rob is a Customer Success Manager supporting advertisers & agencies with media quality strategy in both NZ and AU markets.

Rob has worked in tech for the past 6 years, starting at Google's advertising team then at Klook and HubSpot in account management and software consulting, following 4 years of teaching and performing music.

His focus as a member of the IAB New Zealand Council is to provide a clearer picture to IAB members of how nascent technologies in the digital space can make our work better, and our lives easier.

Rob is a member of our Tech for Good Working Group.

Ella is a digital media professional with over 10 years of experience in the UK and New Zealand markets. For the past eight years, she has focused on programmatic ad operations, data, and ad tech. Recently, Ella was appointed Head of Digital Ad Operations at NZME, where she oversees digital ad operations for NZME properties, off-network services,...

Ella Fitton

Head of Digital Ad Operations / NZME

Ella is a member of our Tech for Good Working Group.

Melvin Hadi

Activation Director (Programmable) / Together

Melvin Hadi, is an Adtech Programmatic specialist with over seven years of work experience across the ANZ market. His current role is Activation Director of Programmable media at Together, where he is accountable for running the agency's Activation (Programmable) team, introducing new tools, tech, processes, and products. He is passionate about the application of data and technology to media, privacy, and solution design for Together clients. This year, he has given a few guest lectures at the University of Auckland to both Bachelor and PG Students.

Krishan Lal

Sales Director ANZ / StackAdapt

Krishan has been entrenched in the New Zealand and Australian media landscape for almost a decade. With a career beginning at TVNZ, followed by NewsCorp, his passion for all things programmatic and tech quickly set in. This led to his journey on the SSP side at Pedestrian Group and finally to StackAdapt, one of the world's leading DSP partners. Krishan plays a pivotal role at StackAdapt, as the ANZ Sales Director, leading a world-class team across the region to help agencies and brands create exceptional campaigns for the most engaging customer experience.

Skipper currently leads the programmatic team and commercial data strategy at TVNZ. He has a passion for digital marketing, specifically how to use data, and creativity and technology to communicate with people more effectively.

Skipper Lomiwes

Programmatic & Data Activation Manager / TVNZ

Shiv’s professional background encompasses both media agencies and client-side roles. For the past 9 years, focusing on programmatic channels has defined his career as having a multi-channel understanding of programmatic advertising, display, video, paid social, and paid search channels.

He is passionate about all things in ad tech and mar-tech...

Shiv Mane

Product Owner - Digital Media Squad / Spark New Zealand

He is passionate about all things in ad tech and mar-tech and driving digital projects within the performance marketing domain at Spark. Has a proven track record in performance media buying, programmatic and digital ecosystems, API platform integrations, and audience segmentation by leveraging customer data platforms.

Linda has over 12 years of experience in the digital media industry. Over her tenure in the industry, she has held leadership roles developing high functioning ad operations and programmatic specialist teams. She is passionate with all things to do with tech and measurement and has been a member of the IAB New Zealand's Council since 2022.

Linda...

Linda Quach

Head of Platforms / MBM

Linda is a member of our Tech for Good Working Group.

Don has Over 18 years’ experience in media ad-sales with roles held at AOL and Huffington Post UK, TVNZ, MTV New Zealand and at Blis NZ. He has a great wealth of knowledge and experience across TV and online media, mobile and digital integration media solutions across the programmatic landscape and is a specialist in programmatic media buy/selling.

Donald Saw

Country Manager / Blis

Christina is a Group Digital Planning Director at FCB Media; she has over 12 years of digital media experience across three major agencies in Auckland with her last 7 years at FCB. She is especially passionate about the role digital plays within the user journey and using data and insights to enhance brand experiences for the consumer to improve...

Christina So

Group Digital Planning Director / FCB

Christina is a member of our Tech for Good Working Group.

Ashwin Sundaram

General Manager – Data and Performance / Acquire Data Driven Advertising

Originally a software engineer by trade, Ashwin found digital advertising eight years ago, and hasn’t looked back since, having fallen in love with ad-tech. With cross-channel expertise in programmatic, search, social, native, audio and pDOOH, Ashwin enjoys the challenge of solving problems for the advertisers he works with. As the General Manager - Data and Performance at Acquire Data Driven Advertising, Ashwin combines his background in tech with his experience in advertising to create innovative technology-driven ad solutions for brands.

Ashwin won the IAB New Zealand Junior AdOps of the Year Award in 2017 and joined the IAB New Zealand Council in July 2022. He continues to find ways to add value to the New Zealand digital advertising industry.

With 10 years experience in the digital advertising industry, he has had experience working across Agency, Technology and Publisher roles in Australia and New Zealand with a focus on Advertising Operations.

Hayden Tan

Programmatic & Ad Technology Manager / Stuff

Jason Waddell

Associate Director Business Development / The Trade Desk

Francis is a Programmatic Media Lead at Google with over 16 years of experience in SEM and Programmatic. He uses data and ad technology to solve business problems for New Zealand's largest businesses. Francis is always looking for new challenges and opportunities to collaborate with the programmatic community as the industry rapidly changes.

...

Francis Xavier

Programmatic Media Lead / Google New Zealand

Francis is a member of our Tech for Good Working Group.

Tianze heads up the programmatic team at the Metservice and has over 6 years’ experience in Ad Ops and Programmatic. He started off his career with Big Ad’s working across trafficking and sales support and has spent the past 4 years with the Metservice helping them to run their Ad Ops and Programmatic space. Tianze was the winner of the IAB New...

Tianze Yu

Programmatic Manager / MetService

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