IAB New Zealand

📚 In our latest article, our Programmatic Digital Out of Home team examines how integrating programmatic DOOH into an omnichannel strategy presents significant upside for efficiency, targeting, and measurement 🎯 So what does the future hold? IAB NZ Members can access the full article via the link below. Thank you to the following members of IAB New Zealand’s Programmatic DOOH team for their work in producing this resource, and a special thank you to Mish (Melissa) Cockcroft Digital Specialist Chapter Member from The Warehouse Group for permission to use the case study. Micaela Bos Activation Director OMD New Zealand Max Charnin Head of Programmatic, Outdoor & Radio MediaWorks NZ Mike Delaney General Manager Digital Hearts & Science Ash Houghton Sales Director Hivestack by Perion Richard Pook Founder Productify Media Sandra Scott Sales & Partnerships Director NZ Vistar Media Joshua Turney Programmatic Channel Lead oOh! Jason Waddell Business Development The Trade Desk https://lnkd.in/gpKctBqF #pDOOH #omnichannel #targeting #measurement #insights #digitaladvertising

IAB New Zealand helps drive the digital advertising industry forward through the efforts of Councils and Working Groups. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the digital advertising and marketing ecosystem. We're delighted to welcome our new Council members 🎉 and look forward to your insights, ideas, and collaboration 👏🤝 Kate A. Chief Technology & Innovation Officer PHD Lloyd Aickin Head of Digital Revenue Strategy New Zealand Media & Entertainment (NZME) Sam Burns Digital Director OMD New Zealand Sarah Catran Head of Digital Audio New Zealand Media & Entertainment (NZME) Anita Greenfield Head of Product: Consultancy & Content GroupM Grisha K. Senior Researcher Stuff Victoria Kum Digital Sales Manager TVNZ Melvin Hadi Activation Director, Programmable Together - NZ Nick Henderson Lead, Revenue Solutions Magnite Greg Varley Programmatic & Data Manager Trade Me Trent Wooster Country Lead, Partnerships XPON And congratulations to Sarah O'Carroll Director of Client Partnerships NZ VDX.tv for her promotion to Vice-Chair of the IAB New Zealand Digital Effectiveness Council. #Welcome #CommunityGrowth #Collaboration #DigitalAdvertising #Insights #Ideas

🎮 New Gaming Resource 🎮 As the digital landscape continues to evolve, gaming has become a significant medium for advertisers, engaging a diverse audience of over 4.1 million New Zealanders who actively play video games. IAB New Zealand's Video & Attention Working Group has developed a new resource that serves as an essential guide to understanding and leveraging gaming advertising in New Zealand. The useful 'cheat sheet' contains information on core audience segments, gaming ad types, and case studies to equip marketers with the knowledge and strategies they need to effectively tap into this emerging channel. Thank you to the IAB New Zealand Video & Attention Working Group for this invaluable resource: Lloyd Aickin Head of Digital Revenue Strategy New Zealand Media & Entertainment (NZME) Scott Bibby Agency Partner Meta Virgile Edragas APAC Analytics Lead Samsung Ads Zane Furtado GM Technology & Innovation Acquire Kate Grigg Head of New Zealand Publicis Media Jessica Miles Country Manager Integral Ad Science John Nguyen Senior Account Executive Integral Ad Science Sarah O'Carroll Director Client Partnerships VDX.tv Amelia Ward Head of Buyer Development ANZ Index Exchange IAB New Zealand Members can download the full Gaming Cheat Sheet at the link below. #EmergingChannel #NewResource #DigitalAdvertising #GamingAdvertising https://bit.ly/IABNZGaming

⭐ Judges Announced ⭐ A special thank you to our IAB NZ Digital Advertising Awards judges who are giving their time and expertise to review the large portfolio of outstanding 2024 work. This year over 120 digital advertising experts will participate as judges and the executive judging panel, consisting of nine senior industry experts will be chaired by Stephen Old former IAB New Zealand Chair, and Convener of the panel.   2024 executive judges include: Carolyn Luey Digital and Publishing Officer New Zealand Media & Entertainment (NZME) Craig Delany General Manager Interactive MetService James Hole Director Revenue Warner Bros. Discovery John Buckley, Director of Digital Revenue and Strategy Stuff Lisa Ison Head of Digital Revenue MediaWorks NZ Spencer Bailey, Head of New Zealand Meta Stephen Old Former IAB New Zealand Chair Valerie Walshe Revenue Officer TVNZ Vanessa Williams General Manager Marketing and Media realestate.co.nz   The full list of 2024 judges is viewable at iabawards.co.nz #IABAwards2024 #DigitalAdvertisingExcellence #Innovation #Leadership

📚 Join us at NZ's inaugural MeasureUp conference on Wednesday 18 September at the Maritime Room Auckland CBD, and become part of the conversations shaping the future of marketing measurement in Aotearoa. We have an expert line up of speakers and tickets are selling fast, so don't miss out. Thank you to StopPress for the write-up https://lnkd.in/d7CJVB6a #MarketingMeasurement #DigitalStrategy #FutureTrends #Data #Insights #Experts #UpSkill

If you're busy writing your entries for the 2024 IAB NZ Digital Advertising Awards we salute you, if you're only just getting started that's okay too as late entries close Weds 28 August. For all the audiophiles out there, entrants into the new award for 'Best Podcast Campaign' sponsored by Acast will be in to win a RØDECaster Duo and Pod Mics kit worth over $1,600 🎧 Good luck with your entries and we look forward to seeing your outstanding work 🏆 Thank you to our sponsors Acast Blis Google Hype & Dexter | 5x APAC HubSpot Partner of the Year | Part of the Avidly Group Magnite Market Media Meta MediaWorks NZ New Zealand Media & Entertainment (NZME) StackAdapt Stuff The Trade Desk Trade Me TVNZ Vistar Media Warner Bros. Discovery #IABAwards2024 #DigitalAdvertisingExcellence #Innovation #Leadership

We would like to welcome our newest IAB New Zealand Board Member, Vanessa Williams, General Manager Marketing and Media at realestate.co.nz and recent The University of Auckland MBA Graduate. We sat down with Vanessa to find out what her ambition for the New Zealand digital advertising industry is, and what inspires her to try new things and look at the world a little differently.

🚀 NEW EVENT MeasureUp NZ 🚀 Join us for the New Zealand debut of IAB's MeasureUp at this half-day conference focussed on marketing and measurement. Featuring international keynote speakers and industry experts, we'll explore the evolution of measurement and how it's leveraged to unleash business potential. Bringing the largest marketing measurement conference brand from IAB Australia to Auckland, MeasureUp NZ will unite professionals across insights, creativity, data, technology, media, and AI. Enjoy an afternoon filled with networking, inspiring presentations, speaker panels, debates on trending topics, and the exchange of best practices. Tickets are available for members and non-members, and spaces are limited so register today. Weds 18th September 1:30 - 6pm Maritime Room, Auckland CBD. Speakers include: Ian Garland Managing Director Milton Data and IAB Australia MeasureUp Keynote Speaker Carl McLean Head of Marketing Science ANZ Meta Simon Bird Chief Strategy & Measurement Officer PHD Chris Daley Head of Annalect Omnicom Media Group NZ Mike Delaney General Manager Hearts & Science Brad Glading Group Manager Research & Insights MediaWorks NZ Rhys Heron Managing Director Mi9 NZ Hamish Mathieson VP Sales Tracksuit Tim Pointer Founder RescueMetrics and Reason Kirsten Riolo Head of Publishers & Platforms Nielsen Christophe Spencer Chief Product Officer GroupM Nicola Yates Senior Digital Marketer Woolworths Supermarkets Qassem Naim Founder Team Circle (moderator) John Waltmann Industry Manager Google (moderator) Thank you to our premier event sponsor Meta https://lnkd.in/gY3qNffq #MeasureUp #DigitalAdvertising #Events #Networking #Measurement #Data #Marketing #Insights #Results #DataPrivacyMeasurementCouncil

🚀 New 2024 IAB Ecommerce Report 🚀 Thanks to our friends at IAB Australia and Pureprofile 1,000 Kiwis were surveyed in The Australian and New Zealand Ecommerce Report released this week, which examines the consumer attitudes, behaviours and influences driving ecommerce. IAB NZ Members can access the full report and Pureprofile infographics at our new website. Key findings include: 🛍 Retailers are a key source of product discovery. 61% of online shoppers have read or looked at content produced and distributed by retailers (such as websites and apps, emails and social posts). 🛍 Search is particularly key for product discovery for over 50s online shoppers (71%) while social media plays a greater role for 18-29s (58%) and 30-39s (46%). 🛍 Price comparison, fast shipping and free returns were all identified as increasing in importance to online shoppers this year.  🛍 Retailers need to use discounting strategically as part of a broader marketing strategy that also offers added value and relevant shopping experiences that are suited to the current economic climate, and which offer truly life enhancing convenience. A big thank you to Gai Le Roy Natalie Stanbury Pru Quinlan #ecommerce #research #partnership #digitaladvertising #digitalstrategy https://lnkd.in/gGVV7eSY

Harrison Bland eCommerce Director Publicis Media recently visited NZ to speak at our recent retail media event, thanks to Market Media. You can read read more about retail media’s point of difference, what if offers brands and retailers, and the biggest shifts happening in the space right now in this Q&A with Harrison, thanks to the team at StopPress #RetailMedia #DigitalAdvertising #Commerce #Content Kate Grigg Blaine Hudson Tina Trenkner-Meade Nathan Laing Peter Smyth https://lnkd.in/gRZeveXK