Deep Customer Understanding
Gaining insights into customers' motivations and unmet needs through empathy and creativity.
Transformative Experiences
Creating harmonious experiences that align with human cognition and emotions.
Enduring Human Connections
Building intuitive and empowering experiences that forge strong customer relationships.
Balanced Personalization
Offering AI-driven personalization that respects individuality and shared experiences.
A suite of design solutions blending cognitive insights, data, and AI to create deeply human-centric products and experiences.
Cognitive interviews
Cognitive interviews probe into users' thought patterns, decision-making, and focus, identifying situations where AI can boost cognition.
Concept mapping
Is a technique to surface knowledge gaps and areas for AI enhancement by comparing user-generated maps to expert models, providing insight for AI design alignment.
Cognitive jobs
Cognitive Jobs elevates AI beyond basic tasks by enhancing user understanding and comprehension, fostering idea generation and proactive guidance, and effectively reducing cognitive load.
Behavioral experiments
Behavioral experiments in AI analyze how users handle tasks related to Cognitive Jobs, focusing on understanding cognitive challenges and biases. Insights from these studies guide AI design improvements, aiming to enhance user reasoning and reduce cognitive load.
Cognitive walkthroughs
Cognitive walkthroughs reveal user thought processes during tasks, highlighting mental models, biases, and cognitive frictions. This insight guides the development of AI systems more attuned to human cognition.
Interactive feedback loops
Interactive Feedback Loops create a collaborative cycle between users and AI, constantly adapting and improving to meet human needs.
Emotional detection
Emotion detection utilizes voice, text, and facial analysis to identify emotions, informing Cognitive Jobs and aiding in the creation of empathetic AI that responds to emotional states.
Longitudinal studies
Longitudinal studies observe users' evolving Cognitive Jobs over time, showing progression from basic skills to complex decision-making. Insights from these studies inform the design of AI systems that adapt to changing user expertise and mental models.
Cognitive design represents a shift from technology-first to human-first strategies.
By applying cognitive insights and empathetic design, we create products and experiences that are not only technologically advanced but also deeply human-centric, fostering lasting connections and resonant engagement.
Personalized patient education and care plans
Automatically generate customized patient education materials and care plan recommendations tailored to individuals' health conditions, risk factors, demographics etc.
Simulated prototypes to optimize design workflows
Rapidly synthesize 3D prototype models to explore wide design spaces and optimize engineering workflows before physical prototyping.
Individualized product recommendations
Provide highly tailored ecommerce product recommendations matched to each customer's preferences, purchase history and other attributes.
Personalized investment portfolio
Automatically generate customized investment portfolio allocations optimized for individual risk preferences, goals and constraints.
Individualized music recommendations
Recommend personalized music playlists and radio stations based on listeners' tastes, moods, activities and other contextual factors.
Immersive digital twins for virtual inspections
Create interactive 3D digital twin models of physical sites and assets for immersive remote inspection and collaboration.
Co-creating the world we want to live in
From today's trendsetting brands to the startups shaping tomorrow, we collaborate with organizations we respect and applaud. Over two decades, our commitment has been to jointly shape a more open, resilient, and optimistic world alongside our clients.
