Mo Allibhai,

Mo Allibhai

Senior Analyst

Mo’s research focuses on the future of advertising technology (adtech), including programmatic ads across display, connected TV, podcasts, and digital out-of-home; real-time bidding platforms, including demand-side platforms, supply-side platforms, and ad exchanges/networks; brand safety and suitability in open programmatic environments; and issues surrounding invalid traffic and ad fraud. He helps clients with guidance sessions, webinars, and workshops on the current and future state of adtech, the digital advertising industry, and specific ways to keep brands, customers, and data safe in a constantly changing environment.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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December 9th, 2024 6:00 PM - 6:40 PM Webinar

Master Advertising's Hottest Channels

Join senior analysts Nikhil Lai and Mo Allibhai for this timely webinar on the hottest channels in advertising. The analysts delve into master streaming TV, audio, out-of-home, mobile, and in-game advertising. They discuss the impacts of data deprecation on each channel, the optimal positioning of demand- and supply-side platforms, and explore the effects of generative AI (genAI). Key takeaways: Learn channel-specific best practices.Understand how advertising's fastest-growing channels will evolve.Target audience level: intermediate
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