Aaron is a vice president and research director of Forrester’s business insights research practice, leading a team of analysts focused on the following areas: data strategy, data management, data storytelling, enterprise content management, AI, ML, data science, business intelligence, text analytics, computer vision, customer insights, insights-driven business transformation, and consumer intelligence.

His team helps senior data, analytics, and insights leaders with strategic advice on how to maximize the value of enterprise data and content to drive business outcomes through technology platforms, organizational practices, and people strategies.