Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Skai is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
Updated: Q4 2023
Data is from the October 2023 Skai "Digital Marketing Quarterly Trends Report: Q3 2023." Data is based on advertiser campaign data managed through the Skai (formerly Kenshoo) platform on Google, Microsoft, Verizon Media, Yahoo Japan, Baidu, Yandex, Pinterest, Walmart, Apple, Facebook, Instagram, Snapchat, Instacart, Criteo, and Amazon during Q3 2023. The data is sampled from a universe containing over 1 trillion impressions, 12 billion clicks, and nearly $7 billion in advertiser spending. For charts showing spending and impressions/clicks, volume metrics have been normalized to a factor of one based on the initial volume for the first quarter of data shown. Data points from subsequent quarters are based on a multiplier from the first quarter. Except where noted, advertisers must have 15 consecutive months above a minimum spending threshold in the channel to be included in the analysis. Outlier data has been excluded. Skai is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
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