Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Apr-24
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Apr-24
AppsFlyer
The average number of app downloads per app for which no marketing source was found; among apps with a minimum threshold of 30,000 organic installs in the quarter and country in question.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry