Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →CTOs are responsible for driving generative AI strategy
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Reddit is at the top of Google Search results and growing ad revenues. Should marketers be taking note?
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Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities
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Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year
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Sep 4, 2024
Physical luxury sales lag, but off-price Neiman Marcus, Nordstrom are picking up shoppers
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How to leverage interactive mobile ads
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Sep 4, 2024
Mcommerce will account for the majority of ecommerce sales this holiday season
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Sep 4, 2024
Google will replace Video Action Campaigns with AI-powered Demand Gen
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Sep 4, 2024
Most US creators have not been approached by political advertisers
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Sep 3, 2024
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More → > Display Ad Brand Risk
Display Ad Brand Risk
Brand risk represents the impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association.
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Methodology
Notes
Updated: H2 2023
Integral Ad Science is a digital ad verification company.
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