Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Magellan AI is a podcast advertising and analytics platform.
Updated: Q2 2024
Magellan AI
Magellan AI's methodology encompasses a vast dataset spanning 50,000+ popular podcasts across five advertising markets, including the United States, Canada, Australia, Germany, and the United Kingdom, covering three languages (English, Spanish, and German). For the Q1 2024 report, Magellan AI analyzed over 109,000 episodes, accounting for dynamic insertion by sampling multiple copies of specific episodes. Magellan AI employed an AI model that factors in ad count, ad load variation, download estimates, CPM data, ad type, and campaign objectives (direct response or brand awareness/tune-in). Exclusions were made for podcasts advertising on other podcasts, except where noted.
Updated: Q2 2024
Magellan AI
Data represents activity among Magellan AI clients, broader industry metrics may vary.
The average podcast ad duration.
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