Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →CTOs are responsible for driving generative AI strategy
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Sep 5, 2024
Walmart, Target follow Amazon’s lead with member-exclusive deals events
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Sep 5, 2024
Reddit is at the top of Google Search results and growing ad revenues. Should marketers be taking note?
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Sep 5, 2024
Anthropic’s Claude Enterprise takes on OpenAI with business-focused AI capabilities
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Sep 5, 2024
Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year
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Sep 4, 2024
Physical luxury sales lag, but off-price Neiman Marcus, Nordstrom are picking up shoppers
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Sep 4, 2024
How to leverage interactive mobile ads
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Sep 4, 2024
Mcommerce will account for the majority of ecommerce sales this holiday season
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Sep 4, 2024
Google will replace Video Action Campaigns with AI-powered Demand Gen
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Sep 4, 2024
Most US creators have not been approached by political advertisers
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Sep 3, 2024
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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More → > Average Discount Rate
Average Discount Rate
Average discount rate is the share of an order amount that was reduced due to merchandise or other discounts.
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Methodology
Notes
Updated: Q1 2024
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