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Learn More →Growth in Digital Media Time Spent by Type
Overall
by Device
Activity by Device
Source: EMARKETER Forecast, June 2024 - June 2024
Note: ages 18+; *includes all time spent with activities other than digital audio, video, messaging, gaming, and social networks (e.g., shopping, checking email, and accessing fintech services, fitness, maps, news, or sports betting) on desktop/laptop computers; ** includes connected TV devices (e.g., Apple TV, Xfinity Flex, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs) and other internet-connected devices (e.g., smart speakers, smartwatches, smart appliances, and connected vehicles)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.