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In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
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About This Report
UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here’s what brands and retailers worldwide can learn from the digitization of UK stores.
In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
Sources
Media Gallery
UK retailers are innovation leaders for in-store retail media, thanks to their extensive digital out-of-home (DOOH) screen networks. Brands and retailers worldwide can learn from their approach.
Key Question: How are brands and retailers succeeding in the digitization of UK stores?
Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.
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Table of Contents
Executive Summary
In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
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