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Immersive media, juiced by AI, represents the future of consumer engagement
Notable uptakes in AR user penetration are surpassing expectations
VR growth ebbs and flows its way to mainstream adoption
How should advertisers capitalize on the growth in immersive media?
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As AR and VR revolutionize advertising, proactive marketers, retailers, and content creators must navigate an evolving landscape to captivate audiences. Tech advances and changing adoption in 2024 will present new opportunities and challenges for advertisers.
Key Question: How should advertisers capitalize on the robust growth in immersive technologies?
Key Stat: By 2028, AR users in the US will reach 116.0 million, and VR users will reach 91.3 million.
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Executive Summary
Immersive media, juiced by AI, represents the future of consumer engagement
Notable uptakes in AR user penetration are surpassing expectations
VR growth ebbs and flows its way to mainstream adoption
How should advertisers capitalize on the growth in immersive media?
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry