The wild success story of a provincial Chinese supermarket chain

Amid China’s economic slowdown, a small supermarket chain in Henan province is thriving against the odds. Pangdonglai’s focus on exceptional service, transparency and quality products draws queues to its shops and is raising the bar for what consumers expect from their local supermarkets.

David Rennie, The Economist’s Beijing bureau chief and Don Weinland, our China business and finance editor, take you inside Pangdonglai and ask: what can the wild success of one local supermarket chain tell us about China today?