Know2Protect partners, champions and all supporters can use this social media toolkit to support the Know2Protect campaign by sharing campaign resources, amplifying related events and activities and posting your own content on social media. This social media toolkit provides guidance on how to best use the materials provided. Your organization’s support is critical to expand the campaign’s messages so we can reach more communities across the nation and internationally.
How2Support Know2Protect on Social Media
Follow @Know2Protect on Facebook, Instagram, X and on DHS’s official YouTube channel. Amplify Know2Protect’s messaging by creating content for your owned social channels using your own unique language.
- Monitor @Know2Protect, @DHSgov and @HSI_HQ for social media posts that you can share and tag our accounts in your communications.
- Consider tagging DHS’s main channels as well:
- Consider linking to know2protect.gov in your posts.
- Suggested hashtags are:
- #Know2Protect (primary hashtag)
- #K2P
- #iGuardian
- #OnlineSafety
- #ChildSafety
- #KeepKidsSafeOnline
- #PreventionPartnership
- #DigitalBoundaries
Sample Know2Protect Post Copy and Assets
The following are social media posts for Facebook, Instagram and X that have been produced under the @Know2Protect owned social channels. If you repost or share any of our content on social media, please tag @Know2Protect and consider leveraging the recommended hashtags mentioned above.
Know2Protect Content
Post 1: Online child sexual exploitation and abuse is a rising threat to our nation’s children. In 2023, there were more than 36 million reports of online child sexual exploitation and abuse made to NCMEC. @Know2Protect is on a mission to help protect our children and ensure they know the signs of this crime. Let’s stand together to protect our kids online. Together We Can Stop Online Child Exploitation™. Visit know2protect.gov to learn more. #OnlineSafety
Post 2: Every child deserves a safe and nurturing environment to grow, learn and thrive, in person and online. Protecting children is everyone’s responsibility, but online child sexual exploitation and abuse is still on the rise. Online child sexual exploitation and abuse is a horrific crime that targets some of the most vulnerable people in our community - our children. It includes a broad range of criminal acts that involve victimizing a minor, often for sexual gratification or some other personal or financial gain. Join the @Know2Protect campaign in the fight against this escalating crime and learn how you can make a difference by visiting know2protect.gov. #ChildSafety
Post 3: Online child sexual exploitation and abuse does not discriminate. Every child who uses the internet is at risk. It’s never too early to start having open conversations about online safety with the people you care about. Together We Can Stop Online Child Exploitation™. To learn ways to #KeepKidsSafe online, visit know2protect.gov.
Post 1: Online child sexual exploitation and abuse is a rising threat to our nation’s children. @Know2Protect is on a mission to help protect our children and ensure they know the signs of this crime. Together We Can Stop Online Child Exploitation™. To learn more, visit know2protect.gov.
Post 2: Protecting children is everyone’s responsibility but online child sexual exploitation and abuse is still on the rise. Join the @Know2Protect campaign in the fight against this escalating crime. Learn how you can make a difference by visiting know2protect.gov. #ChildSafety
Post 3: @Know2Protect is helping parents and trusted adults understand how to keep their children and teens safe online. Visit know2protect.gov for more information. #OnlineSafety
To download evergreen social media assets, please access the Awareness Resources.
Content for #Back2School Sub-campaign
Millions of students are headed back to classrooms all over the nation, and they’ll spend more time there — and in after-school sports, clubs and other activities — than they will at home. Educators, guidance counselors, resource officers, coaches, sports league leaders, after-school care workers or other trusted adults who work with kids are on the front lines when it comes to keeping children safe — and Know2Protect wants to share valuable internet safety messaging and resources that can help them protect the kids in their care. #Back2School with Know2Protect explains the scale and scope of online child sexual exploitation and abuse (CSEA) with the goal of giving parents, teachers and caregivers free resources they can use to help protect kids.
How2Support #Back2School Sub-campaign on Social Media
- Consider reposting Know2Protect’s social media posts on your social media channels to help spread awareness about the importance of setting healthy online boundaries. See below for draft/example social media posts.
- You may find and share @know2protect social posts by searching for #Back2School on Facebook, X and Instagram.
- With school back in session, you can request an in-person or virtual training presentation for adults and children to teach them about the threat of online child exploitation. These critical presentations also teach how to prevent and report these crimes while supporting survivors. Check out Training to learn how to schedule a presentation. Feel free to post photos on social media of your iGuardian or Childhood Smart presentations and share links to any local news coverage about Know2Protect and #Back2School. Be sure to tag @Know2Protect and use the hashtag #Back2School during the months of August and September.
- Consider viewing our iGuardian training videos that feature key tips and facts that can help everyone stop online child exploitation.
Post 1: 👨🏫 Class is in session and Know2Protect™ is ready! It’s time to get your school supplies, class schedules and to brush up on your #InternetSafety skills, — #parents, #guardians and #educators, #K2P can show you how to keep kids safe online. Pencil us in and use our free downloadable #back2school resources all year long! Visit dhs.gov/know2protect/campaign-resources today.
Post 2: By fostering open communication and trust, #teachers, #coaches, and other trusted adults play a significant role in creating a safe and supportive environment for #students to speak up if something doesn’t feel right. #K2P celebrates #educators who strive to #empower their students to protect themselves against predators #online. Together We Can Stop Online Child Exploitation™. #InternetSafety #BacktoSchool #Back2School
Post 1: 👨🏫 #K2P’s #BacktoSchool tips are in session! While parents, kids, educators and other trusted adults are preparing for the new school year, Know2Protect™ is here to provide helpful #InternetSafety resources and continue to play an important role in #KeepingKidsSafeOnline.
Post 2: #Teachers foster safe environments for students by promoting open communication and trust. #K2P celebrates educators who #KeepKidsSafeOnline by empowering students to protect themselves against predators #online. Together We Can Stop Online Child Exploitation™.
Download #Back2School social media assets and printable resources.
Content for #DigitalBoundaries Sub-campaign
June marks Internet Safety Month and there's no better time to reinforce the importance of setting healthy online boundaries. Know2Protect’s #DigitalBoundaries sub-campaign continues DHS’s momentum to educate and empower children, teens, parents and trusted adults to prevent and combat online child sexual exploitation and abuse by setting healthy online boundaries during the summer months and beyond.
How2Support #DigitalBoundaries Sub-campaign on Social Media
- Consider reposting Know2Protect’s social media posts on your social media channels to help spread awareness about the importance of setting healthy online boundaries. See below for draft/example social media posts.
- You may find and share @know2protect social posts by searching for #DigitalBoundaries on Facebook, X and Instagram.
- School may be out for the summer, but you can still request an in-person or virtual training presentation for adults and children to teach them about the threat of online child exploitation. These critical presentations also teach how to prevent and report these crimes while supporting survivors. Check out Training to learn how to schedule a presentation. Feel free to post photos on social media of your iGuardian or Childhood Smart presentations and share links to any local news coverage about Know2Protect and #DigitalBoundaries. Be sure to tag @Know2Protect and use the hashtag #DigitalBoundaries during the month of June.
- Consider sharing our videos that feature key tips and facts that can help everyone stop online child exploitation.
Post 1: June is #InternetSafetyMonth, the perfect time to teach children and adults how to set #DigitalBoundaries to stay safe online. Children and teens have more opportunity to be online during the summer months and can be at increased risk for online child sexual exploitation and abuse. Check out know2protect.gov for ways you can create #DigitalBoundaries to help them stay safe and balance their on- and offline time.
Post 2: Setting #DigitalBoundaries on social media and gaming apps can keep kids safe online. #DigitalBoundaries are being selective when accepting friend requests or followers. Only connect with people you know and trust in real life. To learn more about staying safe online and spotting fake profiles, visit dhs.gov/know2protect/k2p-kids. #InternetSafetyMonth #K2P
Post 3: Summer is in full swing, and it's essential to keep talking about the dangers of online child sexual exploitation and abuse with kids and teens. As part of the #DigitalBoundaries campaign, #Know2Protect is posting free resources to help facilitate open conversations about online safety and recognizing potential risks. Get the guides at dhs.gov/know2protect/campaign-resources #InternetSafetyMonth #K2P
Post 1: June is #InternetSafetyMonth, a great time to teach kids #DigitalBoundaries to stay safe online this #summer. Visit know2protect.gov to learn more. #OnlineSafety #K2P
Post 2: Setting #DigitalBoundaries on social media and gaming apps can keep kids safe. Connect only with people you know and trust. Learn more at dhs.gov/know2protect/k2p-kids. #InternetSafetyMonth #K2P
Post 3: #SummerBreak is in full swing, and it's essential to keep the conversation going about online child sexual exploitation and abuse with our children. Learn more at dhs.gov/know2protect/campaign-resources #InternetSafetyMonth #ProtectOurKids
Download #DigitalBoundaries social media assets and printable resources.
Additional Know2Protect Resources
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Know2Protect Resources
Download Know2Protect resources such as posters, TV monitor boards, social media assets and email banners to share with your community.
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Back2School Resources
Head #Back2School with Know2ProtectTM. Download resources to continue learning how to stay safe online all school year long!
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Digital Boundaries Resources
Download social media assets and printable resources to continue learning about Digital Boundaries all summer long!
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Questions?
Reach out to us if you have any questions or have an interest in co-branding with our team.
