Band together.

New styles, colours, carbon-neutral offerings. Redefine your style with the latest collection of Apple Watch straps.

Shop all Watch straps

Apple Watch models with straps in a variety of colours and materials

Featured Watch Accessories

Watch Essentials

Apple Watch Ultra Straps

Special Edition

Say it in a way only you can.

Discover new engraving options for AirPods. Mix emoji, names, initials and numbers.

Get 3 months free when you buy an Apple Watch.¹

From HIIT to Meditation, there’s something for everyone.

Apple Watch Series 10 in Midnight, iPhone 16 in Pink, workout metrics displayed on Watch face and iPhone.