Email Evolution Conference – One Day Immersive (In-Person Only) | 1-Day Conferences | ANA

Email Evolution Conference – One Day Immersive (In-Person Only)

This event is over.

Join us in New York City on September 25, 2024, for this Email Evolution Immersive, a one-day conference dedicated to the transformative power of email marketing. As one of the most cost-effective digital marketing channels, email continues to prove its value in reaching, engaging and converting customers at every stage of their journey. We’ll highlight how brands leverage email marketing to achieve significant revenue contribution while maintaining budget efficiency. Gain insights into the state of the channel, deliverability, tech and operational advancements, and the latest ways marketers are crafting compelling campaigns and journeys that not only drive conversions but also foster long-term customer loyalty.

We'll also delve into the latest trends and innovations shaping the email marketing landscape, like AI, omni-channel and marketing automation. As e-commerce continues to expand, email remains a critical tool for driving online sales and enhancing customer experience. Industry experts will share cutting-edge strategies, from advanced segmentation and personalization to automation and AI-driven content. Whether you're a seasoned marketer or new to the field, this conference offers a unique opportunity to stay ahead of the curve, network with peers, and discover how email marketing can evolve to meet the dynamic needs of today's digital consumers.

*Important Information for Event Entry: To ensure a smooth and secure entry into the event, we will need to provide your full name and email address to building security. This information is necessary for clearance and access purposes.*

**We do not have rooms reserved, but we suggest the following hotels:  1) The Arlo (please insert the details for the closest location to the financial district), and 2) Marriott Court Yard, 100 Greenwich Street, New York, NY 10006 which is very close to 3WTC.**

Due to capacity, registration is now closed.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 25, 2024
9:00am
- 9:45am
SIGN-IN AND NETWORKING BREAKFAST

9:45am
- 10:00am

WELCOME REMARKS

Debbie Schildkraut
VP Business Marketing ANA
Preeya Vyas
Chief Experience Officer VML
Karen Talavera
Founder & Principal Synchronicity Marketing
Kelly Haggard
VP of Channel Innovation and Optimization Synchrony
Jose Cebrian
EVP, Vertical Lead Merkle
10:00am
- 10:30am

STATE OF THE CHANNEL ADDRESS: THE BIGGEST CHALLENGES FACING EMAIL MARKETERS

Email marketers are facing a daunting set of challenges—from changes at inbox providers to seismic shifts in Martech to new legal concerns. Oracle Digital Experience Agency’s Chad S. White will unpack those changes and explain why there are still many reasons to be beyond optimistic about email marketing’s future.

Chad S. White
Head of Research Oracle Digital Experience Agency
View Presentation
10:30am
- 11:00am

PLATFORM SELECTION & MIGRATION: FROM DISSATISFACTION TO SUCCESS

Akin to moving banks or upgrading phones, making the decision to switch ESPs is both arduous and a monumental task for any organization.  From the decision to RFP, to the actual migration, most marketers are learning on the fly.  Yet, how do you know if it’s time for such a dramatic change in your martech stack? Our panel of experts - who've spent the last 20 years at the forefront of marketing technology - will discuss the rationale in switching platforms and explore whether you NEED to move, strategies that make moving easier, and ways to ensure that your target platform amplifies your ability to innovate and execute.

Moderator: Paul Shriner
Co-Founder AudiencePoint
Kelly Haggard
VP of Channel Innovation and Optimization Synchrony
Jose Cebrian
EVP, Vertical Lead Merkle
Derek Harding
Chief Technology Officer Little Bee Consulting
Ryan Phelan
CEO RPE Origins
11:00am
- 11:15am
NETWORKING BREAK

11:15am
- 11:45am

CREATIVE & DESIGN INNOVATIONS - AI-POWERED EMAIL CREATIVE: A GAME CHANGER

AI-enabled creative tools are transforming digital marketing at an unprecedented pace. In this session, Creative Director Matt Caldwell provides an insightful overview of AI's impact on email marketing creative. He’ll not only live-demo an innovative AI tool that streamlines every aspect of email creation—from copywriting and imagery to coding—but also share a case study illustrating how a Travel & Hospitality brand's pioneering marketing team leveraged this tool to enhance their creative workflow and boost productivity.

Matt Caldwell
Creative Director Denada
View Event Recap
11:45am
- 12:15pm

DATA VS. PRIVACY: BALANCING DATA COLLECTION WITH REGULATORY AND LEGAL COMPLIANCE

The Email inbox: it’s a golden doorway to opportunity. Yet, what was once an innocent tool for exchanging messages has transformed into a formidable engine of e-commerce, fueling business growth, and feeding the insatiable beast of data collection. With every byte captured, a dark side lurks where bad actors lie in wait ready to exploit vulnerabilities. Progress brings challenges, particularly in balancing innovation with privacy concerns. While harnessing data offers opportunities for innovation and competitive advantage, it also raises critical concerns about privacy and ethical use of PII. How is data stored, protected, and to what lengths will businesses go to use it? As the debate over data and privacy intensifies, this panel will provide a forward-looking perspective on how businesses can innovate responsibly while upholding the highest standards of privacy protection and legal compliance. We’ll explore the delicate balance between leveraging data for email marketing success and safeguarding it against misuse and regulatory breaches.

Keith Kouzmanoff
Postmaster Maillennium
Dr. Erdal Ozkaya
Chief Cybersecurity Strategist - Group CISO MAVeCap
Tom Burke
CEO AtData
Andy Perez
CEO AudiencePoint
View Presentation
12:15pm
- 12:30pm

AWARDS PRESENTATION

EEC Awards - Nominations and Winners

Ryan Phelan
CEO RPE Origin
Jose Cebrian
VP Vertical Lead Merkle
View Presentation
12:30pm
- 1:45pm
NETWORKING LUNCH & ROUNDTABLES

During lunch, roundtables will be available including topics such as: B2B Email, Performance Measurement, Audience Growth, Creative Tips, and more.

1:45pm
- 2:15pm

AFTERNOON KEYNOTE: HOW VICTORIA'S SECRET EMBRACED AI AND GOT RESULTS

Are you ready to take your email program to the next level, but don’t know where to begin? Learn how Victoria’s Secret embraced AI technology and rebuilt their email marketing operating model from the ground up. Ryan Egle will take you through the VS & Co. journey and share tips & tricks from his first-hand experience. You’ll walk away with a step-by-step gameplan, and the confidence needed to build an AI led email program.

Ryan Egle
Director, Marketing Driver Operations Victoria's Secret & Co
View Presentation
2:15pm
- 2:45pm

SEGMENTATION & DATA INSIGHTS - HARNESSING AI FOR CONTINUOUS EMAIL OPTIMIZATION: BEYOND BASIC SEGMENTATION

This presentation examines the integration of AI in email marketing for continuous optimization, progressing beyond basic segmentation techniques. We cover foundational strategies, such as targeting and personalization, before moving into intermediate AI-driven methods like predictive analytics and behavioral targeting.
 
Advanced applications, including dynamic content personalization and automated A/B testing, showcase how machine learning enhances real-time campaign optimization. We also address essential topics like regulatory compliance and the balance between automation and human oversight, ensuring ethical AI use. Through engaging case studies, attendees will gain actionable insights to elevate their email marketing strategies, driving improved engagement and conversion rates.

Cecilia Dones
Founder, Chief Data Officer 3 Standard Deviations
View Presentation
2:45pm
- 3:00pm
AFTERNOON BREAK

3:00pm
- 3:30pm

THE FUTURE OF MARKETING IS MULTIPLAYER

A brand's relationship with a customer has always been a balance of power; that power has been rebalanced in the age of GenAI. In this talk, we'll explore how customers have turned that relationship into a gamified entertainment experience and how cultural brands like LEGO and IKEA create new customer expectations in a world where our modes of shopping are in flux.

Phillip Jackson
CEO and Co-Founder Future Commerce
View Event Recap
3:30pm
- 4:00pm

STATE OF THE INBOX & DELIVERABILITY

From external threats targeting your brand to internal data management issues resulting in mail delivery to the bulk folder or, worse, blocking, list management and data accuracy are challenges that continue to lead brands down the path of the spam folder. Hear from the experts what your brand should do to provide value and engaging content to your subscribers while also operationally establishing reputable sending infrastructure, monitoring reputation, and navigating the changing rules of the ISPs.

Moderator: Matt Vernhout
Principal Email Advisor Email Industries
Udeme Ukutt
Email Deliverability & Policy
Brad Gurley
Director of Deliverability MessageGears
David Fowler
Deliverability Manager Merkle
Brooke Hamilton
Senior Deliverability Manager Sailthru
View Presentation
4:00pm
- 4:15pm

CLOSING REMARKS

Debbie Schildkraut
VP Business Marketing ANA
4:30pm
- 6:00pm
NETWORKING HAPPY HOUR ON SKYVIEW TERRACE


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.