Empowering Diversity
Client-Side Members
Attend Free
According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference "is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing."
Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.
As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.
Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.
Strategies for Multicultural Marketing Excellence
Multicultural marketing isn’t just a trend — it’s a business imperative. As the population is increasingly multicultural, companies must recognize and embrace the diverse audiences they serve. By tailoring strategies to resonate with different cultural backgrounds, businesses can unlock new opportunities, build stronger customer relationships, and drive growth.
At the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads, November 18-20 at the Bellagio Las Vegas, you’ll find a dynamic gathering of industry leaders and client-side multicultural marketing professionals. Now in its 26th year, this conference provides a platform for thought-provoking presentations, actionable insights, and critical discussions.
Don’t miss this opportunity to engage with fellow marketers, gain insights, and contribute to advancing multicultural marketing and diversity initiatives!
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the event Be in the know with the latest ANA content
Thank you for registering for the 2024 ANA Multicultural Marketing & Diversity Conference! To change, cancel, or reinstate your registration, please email [email protected].
Confirmed Speakers
More thought leaders will be added soon!
Tope Ajala
Global Head of Diversity, Equity & Inclusion
Ogilvy
Lisette Arsuaga
CEO, DMI Consulting and Co-founder
AIMM
Ricardo Aspiazu
SVP, Creative and Brand Design
Verizon
Kristen Banks
Senior Vice President Marketing
Las Vegas Raiders
Meghan Bartley
Senior Director of Agencies, Brands, and Engagement
GLAAD
Martha Boudreau
Chief Communications & Marketing Officer
AARP
Roy Broderick, Jr.
Chief Growth Officer & Executive Producer
WHTWRKS
Susette Brooks
Director of Inclusive Marketing
Penguin Random House
Lela Coffey
Vice President, Multi-Cultural Business Acceleration
The Procter & Gamble Company
Jeannine Shao Collins
Chief Client Officer
Kargo
Chris Crawford
Founder & Chief Executive Officer
Elite Media
Greg Cunningham
Senior Executive Vice President and Chief Diversity Officer
U.S. Bank
Joel Dantas-Shoemaker
Vice President of Sales
Q.Digital
Gilbert Dávila
Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)
Co-President DMI Consulting
Kimberly Davis
Senior EVP of Social Impact, Growth Initiatives & Legislative Affairs
National Hockey League (NHL)
Carlos DeJesus
Senior Vice President, Global Oral Care
Procter & Gamble
Christina Carey Dunleavy
VP, Client Partnerships, Disney Advertising
Disney Advertising Sales
Stephanie Eaddy
Multicultural Marketing Lead North American Operating Unit
The Coca-Cola Company
Jennifer Ekeleme
VP of Multicultural Engagement and Integration
National Hockey League (NHL)
Nyron Fauconier
VP, GM Diversity Group Account Director
Jack Morton
Christine Guilfoyle
President
SeeHer
Blair Hardiek
Chief Strategy Officer
Las Vegas Aces
Victoria Jordan
General Manager of Branded Content and Creative
My Code
Michael Lacorazza
Chief Marketing Officer
U.S. Bank
Bob Liodice
Chief Executive Officer
ANA
Kayla McKeon
Manager of Grassroots Advocacy
National Down Syndrome Society (NDSS)
Doug Melville
Chief Executive Officer
JodieAI
Glynn Murph
Vice President of Brand Marketing
Savage X Fenty
Michael Olaye
Executive Vice President and Managing Director, Western Region
Hero Digital
Maddie Pelchat
Director, Planning
Wavemaker
Kandi Pickard
President and CEO
National Down Syndrome Society (NDSS)
Michael Roca
Managing Director, DEI Investment
Omnicom Media Group
Emiliano Saccone
Founder and CEO
MECENAS
Michelle Sagan
Director of Communications & Marketing
National Down Syndrome Society (NDSS)
Daneyni Sanguinetti-Ureña
Senior Director of Culture & Inclusive Marketing
Pernod Ricard
Carlos Santiago
Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM)
President and Chief Strategist, SSG
Alan Schulman
Chief Creative Officer
UpperRight
Sherina Smith
Chief Marketing Officer
American Family Insurance
Catherine Sullivan
President
National CineMedia
Esperanza Teasdale
VP & General Manager, Hispanic Business Unit
PepsiCo Beverages North America
Rich Ting
Renowned actor and producer and AIMM ambassador
Lili Gil Valletta
CEO & Co-founder
CULTURE+ Group
Bernice Veloz
Senior Director, Multicultural Marketing & Diversity Initiatives
ANA
Kate Wik
Chief Marketing Officer
Las Vegas Convention and Visitors Authority
Lanae Williamson
Multicultural Marketing Strategy Senior Lead
Nissan North America
Michelle Winters
Director of Global Product Marketing
Amazon Ads
Conference Pricing
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
- A discounted rate at the host venue. Please note: accommodations are not included with your registration fee.
Virtual attendees receive:
- Access to select hybrid session content, including select keynote and breakout sessions.
- Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
| Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |
| In-Person Registration (Includes Gala/Dinner) | $0 | $1,399 | $1,699 | $1,799 | $1,999 |
| ANA Multicultural Excellence Awards Gala – Dinner Only | $0 | $499 | $499 | $499 | $499 |
| Virtual Registration | $0 | $1,199 | $1,499 | $1,599 | $1,799 |
* There is a no-show fee of $250.
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the event Be in the know with the latest ANA content
Thank you for registering for the 2024 ANA Multicultural Marketing & Diversity Conference! To change, cancel, or reinstate your registration, please email [email protected].
Your Venue
Bellagio Las Vegas | 3600 S Las Vegas Blvd, Las Vegas, NV 89109
Bellagio Las Vegas, a luxury hotel and casino offering a resort experience on the Las Vegas Strip, will host the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads.
For those registered to attend the conference in person, the ANA has negotiated a special room rate of $208 per night. The hotel rooms and suites at the Bellagio offer the perfect blend of beauty and elegance, with views of the Las Vegas valley or the iconic Bellagio fountains.
The cut-off date to obtain this discounted rate is Thursday, October 24, after which prevailing rates apply.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. The ANA has not contracted with any outside group to assist in this process.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
See more of Bellagio Las Vegas
Event App and Virtual Experience
AI-Powered Networking App
The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.
Download now on:
Google Play (for Android devices) | App Store (for iOS devices)
Virtual Event Platform
Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.
Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:
- Make connections with significant people you would not have met otherwise
- Expand your professional network
- Create business opportunities with other event-goers
Conference Sponsors
Presenting Sponsor
General Sponsors
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the event Be in the know with the latest ANA content
Thank you for registering for the 2024 ANA Multicultural Marketing & Diversity Conference! To change, cancel, or reinstate your registration, please email [email protected].
Cancellation Policy and Notes
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received between 59-45 days from conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact [email protected].
The 2023 ANA Multicultural Marketing & Diversity Conference in Two Minutes
Relive the best of last year's conference in this brief overview.
Highlighted speakers include:
- Lela Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company
- Gerald Johnson, EVP, Health Equity and Chief Diversity Officer, American Heart Association
- Ann Mukherjee, Chairman and CEO, Pernod Ricard North America
- Vinay Shahani, Vice President, Marketing, Lexus USA