Nicole McCormack
Nicole McCormack is the SVP and GM of brand solutions at TeamSnap. Nicole and her team drive growth by leveraging TeamSnap’s position as the largest distribution channel for youth sports parents, offering sponsorship opportunities that impact the lives of millions of youth athletes each year and providing funding to thousands of youth sports organizations. You can email Nicole at [email protected].
Recent content by this author:
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How to Score Big with Youth Sports Parents
Partner Content July 11, 2024TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.
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Understanding the Evolving Dynamics of Sports Fandom
Partner Content May 23, 2024How fans cheer on their teams differs from one generation to the next. But one thing that isn't changing is fans' commitment to their teams. Brands that can tap into that loyalty may find a highly receptive consumer base.
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Women's Sports Sponsorships Are Here to Stay
Partner Content November 30, 2023With interest in women's professional sports hitting a high water mark in 2023, marketers can expect an increased focus on women and girls across major sporting events in 2024, including the NCAA Finals, National Girls & Women in Sport Day, and arguably the most prestigious sporting event of the year: the 2024 Olympic Games.
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Brands Get Creative with Their Sports Sponsorships
Partner Content October 24, 2023Conventional sports sponsorships are reaching a point of saturation that's leaving brands searching for additional opportunities. The growing popularity of women's sports, new rules for NCAA athletes, and a resurgence in youth sports is open several paths for brands that want to score big with sports fans.
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