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Customer Review
Fusion strands : interlocking, intertwining, infusion, interlinking, and interconnections. Powerful!
Reviewed in the United States on July 4, 2024
Fusion Strategy, is excellent research backed work by Professors Vijay Govindarajan and Venkat Venkatraman. In an era where data is the new oil, this book skillfully refines it with purposeful intent, offering profound insights to craft immersive, personalized, and adaptive customer experiences in the unpredictable world of VUCA, heralding the dawn of the Fusion Age.
Exemplifying a blend of high-quality content, profound depth, and broad scope, "Fusion Strategy" emerges as the new beacon in strategic thinking. It stands on the shoulders of giants of VG’s earlier books - 3 Box Strategy and Reverse Innovation, two of best among many others, and my personal favorites, this new work illuminates a path for modern industrial navigators. Through their meticulously researched and compellingly presented work, Govindarajan and Venkatraman provide a guiding light—a lighthouse for the new industrial age—offering both a beacon and a compass to steer through uncharted territories.
A highlight of the book is the chapter on "Fusion Strands." This innovative framework weaves together five strands—interlocking, intertwining, infusion, interlinking, and interconnections—to harmonize the symphony of Industrial and Digital realms. Without giving away the culmination, I assure you that the knowledge gained feels akin to mastering a powerful wizarding spell, transforming how you perceive and implement company strategy.
As you turn the final page of "Fusion Strategy," your perspective on strategy will be irrevocably altered. It's a book to revisit, a continuous source of inspiration and guidance, much as I intend to do. My gratitude to Govindarajan and Venkatraman for this enlightening contribution.
Exemplifying a blend of high-quality content, profound depth, and broad scope, "Fusion Strategy" emerges as the new beacon in strategic thinking. It stands on the shoulders of giants of VG’s earlier books - 3 Box Strategy and Reverse Innovation, two of best among many others, and my personal favorites, this new work illuminates a path for modern industrial navigators. Through their meticulously researched and compellingly presented work, Govindarajan and Venkatraman provide a guiding light—a lighthouse for the new industrial age—offering both a beacon and a compass to steer through uncharted territories.
A highlight of the book is the chapter on "Fusion Strands." This innovative framework weaves together five strands—interlocking, intertwining, infusion, interlinking, and interconnections—to harmonize the symphony of Industrial and Digital realms. Without giving away the culmination, I assure you that the knowledge gained feels akin to mastering a powerful wizarding spell, transforming how you perceive and implement company strategy.
As you turn the final page of "Fusion Strategy," your perspective on strategy will be irrevocably altered. It's a book to revisit, a continuous source of inspiration and guidance, much as I intend to do. My gratitude to Govindarajan and Venkatraman for this enlightening contribution.
