Week 1 Update:So far everything has been awesome. I wear this at work for about ten hours a day. Battery life has held up great and the transparency mode has grown on me. It's not too bad but still only about 80% as good as an Apple transparency mode. The mics have been great. colleagues say that the microphone has been the best of my bluetooth devices so far. Comfort-wise, I have no issues with my ears getting too hot or this hurting my head. Assuming that the headphones hold up for a long time, I'm fairly content with this purchase.Initial ImpressionsI bought this product instead of the up and coming Air Pods Max 2 update. I've been hearing good things about Soundcore for a while now. Here are my initial impressions.Design and packaging:The packaging was excellent and the product design is great. It feels durable and the foldability is excellent.Comfort:I plan to update this if necessary after a full week of work. However, out of the box these feel like clouds and I forget that they're on my head. As with any over ear device, the ears get a little hot so your mileage may vary.Audio:I would give the audio around a 6.5 / 10. Having used AirPods, Beats, Audio Technica, Beyerdynamic devices for years, I would say that this is decent but the audio is priced closer to a $130 product. I may adjust this score up or down over time but the clarity is a little muddy when watching some videos but music is fairly decent if not base heavy out of the box. This would be my first Soundcore experience and I do hear that they're fairly base heavy.Connectivity:These paired quickly with both my iPhone and MacBook Pro. I was able to do multi-point connectivity. If I listened to a video on my phone but then toggled to the Macbook it would switch devices automatically. This also happened when I was gaming on my Mac but there was a three second lag before game audio kicked back on.ANC and Transparency:The ANC is awesome. It's just as good as my AirPods Pro and my Technics. However, transparency is good but not nearly as good as Apple devices. I haven't found a brand that beat their transparency mode yet.Battery Life:I will update this if they don't get the expected 38-40 hours with ANC on. I'm expecting the battery life to be great though.Case situation:There was a promo that included a free case but I didn't see that as they had three store listings. There was a leather bag included with my purchase that was white to match the headphones.Cables:The box came with a short USB to USB-C connector and an Aux connector as you can use these via Aux. The aux connection works great and it's a neat feature.Microphones:I have not tested these personally yet. However, there are loads of YouTube creators that have tested these and they sound pretty good if you had to use them.Soundcore App:The app is easily one of the best that I've used. Easy feature manipulation and EQ.Conclusion:As my first impression with the brand it's not bad. I'm pretty happy with the purchase. However, as these are so close in price to Sony or Bose, I do think that many might opt to go with those devices.