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Loyalty was the real winner this year, with lots of previously honored products coming out on top for a second, third, or umpteenth time. Find out what your fellow beauty fans keep buying.

*We may earn commission from links on this page, but we only recommend products we (and readers) love.*

Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year.

See All Skin Winners

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

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Sunscreen

Supergoop Unseen Sunscreen SPF 40

Skin Tool

Michael Todd Beauty Soniclear Sonic Cleansing System

Moisturizer

La Roche-Posay Toleriane Double Repair Face Moisturizer

Exfoliant

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Serum

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Facial Cleanser

CeraVe Hydrating Facial Cleanser

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Face Mask

Aztec Secret Indian Healing Clay

Eye Cream

Tula Skincare Glow + Get It Cooling & Brightening Eye Balm

Acne Treatment

Hero Cosmetics Mighty Patch Micropoint for Blemishes XL

Lip Balm

Laneige Lip Sleeping Mask

E.L.F. Cosmetics Power Grip Primer

You don't want your face to stick to random surfaces, but you do want your makeup to stay put for hours on end and that's exactly what E.L.F. Cosmetics Power Grip Primer delivers.

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Readers told us their crowning glories would be a little less glorious without the help of these brilliant formulas and tools in their hair routine.

See All Hair Winners

Hot Tool

Dyson Airwrap

Hair Tool

Wet Brush Original Detangler

Shampoo

Olaplex No. 4 Bond Maintenance Shampoo

Conditioner

Olaplex No. 5 Bond Maintenance Conditioner

Hair Treatment

K18 Leave-In Molecular Repair Hair Mask

Leave-In Conditioner

Ouai Leave-In Conditioner

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Volumizer

Living Proof Full Dry Volume & Texture Spray

Hair Oil

Mielle Rosemary Mint Scalp & Hair Strengthening Oil

Dry Shampoo

Batiste Original Dry Shampoo

Curl Definer

Ouai Curl Crème

Hair Color

Color Wow Root Cover Up

Alix Earle (@alixearle)

Alix Earle's balance of aspirational glamour and relatable realness has the 23-year-old garnering views, likes, and shares on TikTok and beyond.

Your fellow readers are ready to guide you to the lipstick, foundation, and nail products that will meet your makeup needs. Some brands even scored more than one win.

See All Makeup Winners

Foundation

Charlotte Tilbury Airbrush Flawless Foundation

Bronzer

Benefit Cosmetics Hoola Matte Bronzer

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Blush

Rare Beauty Soft Pinch Liquid Blush

Concealer

Nars Radiant Creamy Concealer

Highlighter

Rare Beauty Positive Light Liquid Luminizer

Lip Gloss

Dior Addict Lip Glow Oil

Mascara

Maybelline New York Lash Sensational Sky High Mascara

Brows

Benefit Cosmetics Gimme Brow+ Brow-Volumizing Fiber Gel

Eyeliner

Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner

Lipstick

Charlotte Tilbury Matte Revolution Lipstick

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Eye Shadow

Urban Decay Naked3 Eyeshadow Palette

Tool

Beautyblender Original Makeup Sponge

Nail Polish

Essie

Press-Ons

Kiss Press-Ons

Prequel

Prequel's face and body formulas are winning a place in countless regimens for their focused solutions, gold-standard ingredients, and an approach that marries common sense with uncommon elegance.

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This year's top innovations in hair, skin, body, and makeup have a few things in common—starting with just how much they impressed Allure readers.

Shop All Breakthroughs

Breakthroughs

Drunk Elephant B-Goldi Bright Drops

Breakthroughs

K18 Molecular Repair Hair Oil

Breakthroughs

Haus Labs by Lady Gaga Triclone Skin Tech Foundation

Breakthroughs

Necessaire The Body Acne Solution

Dyson Supersonic Dryer

Yes, the Dyson Supersonic hair dryer will set you back four big bills, but it will also launch your blowouts into the future with advanced, unmatched technology.

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Prepare to be unbothered, moisturized, happy, and in your lane with the products that wowed our readers from the neck down. (Okay, and one above the neck, too.)

Shop All Body Winners

Fragrance

Sol de Janeiro Cheirosa 62 Perfume Mist

Hand Lotion

CeraVe Therapeutic Hand Cream

Body Scrub

Tree Hut Moroccan Rose Shea Sugar Scrub

Self-Tanner

Jergens Natural Glow Daily Moisturizer

Body Lotion

Sol de Janeiro Brazilian Bum Bum Cream

Body Wash

Bath & Body Works A Thousand Wishes Body Wash

Sunscreen

Supergoop Glowscreen Body SPF 40

Antiperspirant

Dove Advanced Care Cool Essentials Antiperspirant

Dental Care

Colgate Total Advanced Whitening Toothpaste

Hand Sanitizer

Bath & Body Works PocketBac Hand Sanitizer

Hair Removal

Gillette Venus Extra Smooth Razor

Bath Product

Dr Teal's Menstrual Relief Foaming Bath with Herbal Plant Complex & Essential Oils

Vaseline Original Healing Jelly

Price alone doesn't make something a steal, value does—and since Vaseline Original Healing Jelly is perhaps the most versatile multitasker in all of beauty, it's hard to name any product that’s more of an MVP.

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These phenomenal formulas have helped them bubble (sulfate-free) to the top of readers' must-buy lists, impressing even those who don't usually ride the clean train.

Shop All Clean Winners

Clean Foundation

BareMinerals Original Loose Powder Foundation SPF 15

Clean Facial Moisturizer

Drunk Elephant Lala Retro Whipped Cream

Clean Concealer

Ilia Beauty True Skin Serum Concealer

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Clean Facial Cleaser

Youth to the People Superfood Cleanser

Clean Sunscreen

Supergoop Play 100% Mineral Lotion SPF 30

Clean Body Wash

Native Body Wash

Clean Body Moisturizer

Glow Recipe Watermelon Glow Pink Dream Body Cream

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Clean Styling Product

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie

Clean Shampoo & Conditioner

SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo & Conditioner

Natural Deodorant

Dove 0% Aluminum Deodorant Spray

Clean Eye Makeup

Tower 28 OneLiner Lip Liner

Clean Mascara

Ilia Beauty Limitless Lash Mascara

Clean Blush/Bronzer

Ilia Beauty Multi-Stick

Clean Lip Gloss/Lipstick

Tower 28 ShineOn Lip Jelly

Credits

Photographed by Eva Wang
Styled by Marian Nachmia
Hair by Sebastien Bascle
Makeup by Georgina Graham
Nails by Brenda Abrial
Models: Alva Claire, Sija, Marie Seguy
Production: Jules Crye/Lambert Lambert

Associate Beauty Director: Sarah Kinonen 
Digital Art Director: Ingrid Fowler 
Senior Visual Editor: Lauren Brown
Allure Shopping: Shanna Shipin, Angela Trakoshis, Sarah Hoffmann 

Fashion Credits

SKIN: 3.Paradis pants styled as top, Jasmin Sparrow earrings; HAIR: Mossi skirt styled as top, Dice Kayek shorts, Jasmin Sparrow earrings, LARUICCI cuffs; MAKEUP: Swarovski top; BREAKTHROUGHS: Dice Kayek top; BODY: Ester Manas dress; CLEAN: Bevza top, Jasmin Sparrow earrings