How AfterShip Feed helps Wild Cosmetics streamline operations and grow new opportunities

Wild Cosmetics

“AfterShip Feed has greatly reduced our customer acquisition cost by automating the process of launching and operating a TikTok Shop. It also helps us scale our business by generating excitement around our products on TikTok LIVE.”

Harry Symes-Thompson
Director of Marketing

“The best part about AfterShip Feed is its seamless communication between our Shopify store and TikTok Shop. It saves both me and our operations team time and prevents concerns about customers purchasing out-of-stock items. It consistently helps display accurate inventory numbers on our TikTok Shop without discrepancies.”

Lily Hawking
Senior Marketing Executive

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About Wild Cosmetics

Based in London, Wild Cosmetics is the UK’s first plastic-free, refillable deodorant brand. Founded in 2020 during the pandemic, the company has experienced exponential growth as consumers seek sustainable alternatives to reduce plastic waste in their everyday lives. Wild Cosmetics offers products via subscription services and has expanded its presence to Amazon, Shopify, TikTok Shop, and offline retail stores.

The Challenges

Wild Cosmetics aimed to leverage TikTok’s large, engaged audience to boost brand visibility and drive sales. They saw TikTok Shop as an ideal platform for reaching eco-conscious consumers with exclusive product bundles and live shopping events, enhancing customer engagement and loyalty. However, they encountered operational issues in scaling up on TTS.

Inefficient operations and poor customer experience - With the lack of an automated system supporting their TikTok activities, Wild Cosmetics operated inefficiently. Plagued with manual processing on multiple channels and associated errors, they struggled with order management, speed to market, and customer experience delivery.

Revenue loss from overselling - Manually managing product listings and order fulfillment between Shopify and TikTok Shop led to frequent overselling due to outdated stock information. The manual updates made it difficult to keep inventory levels accurate, leading to stockouts and customer dissatisfaction.

Arduous management of live giveaways - Handling live giveaways involved extensive manual efforts, from contacting winners for shipping details to processing orders. Without a ready solution on the market, this process was time-consuming and error-prone, making it difficult to manage multiple giveaways efficiently. The manual nature of these tasks slowed down the execution of marketing campaigns and limited the brand's ability to capitalize on the real-time excitement generated during live events.

The Results

Implementing AfterShip Feed transformed Wild Cosmetics' operations. The company successfully synchronized over 2,600 orders in a 90-day period, preventing more than 130 canceled orders and securing over $7,000 in revenue. The automated processes for managing live giveaways saved approximately 30 minutes per giveaway, significantly reducing the manual workload. These improvements enhanced operational efficiency and customer satisfaction by ensuring accurate and timely order fulfillment.

Here’s how Wild Cosmetics did it.

The Strategy

Streamlined operations - Wild Cosmetics used AfterShip Feed to automate the real-time synchronization of product listings and inventory across different sales channels. It improved internal operations by smoothing order management and fulfillment processes, minimizing errors, and ensuring timely and efficient handling of orders.

Automated synchronization - Wild Cosmetics utilized AfterShip Feed to automate the synchronization of product listings and orders between Shopify and TikTok Shop. This automation ensured real-time updates and maintained accurate inventory levels across platforms, effectively reducing the risk of overselling.

Enhanced customer engagement - By leveraging AfterShip Feed, Wild Cosmetics was able to scale its live commerce activities more effectively. The platform's capabilities facilitated timely and accurate order fulfillment, which improved customer satisfaction and engagement. The automated systems allowed the brand to run more frequent and impactful live events and giveaways, where they could offer exclusive product bundles and limited edition items, driving excitement for the brand, deeper customer engagement, and greater sales.

Adopting AfterShip Feed has been a transformative move for Wild Cosmetics, streamlining their operations and significantly improving efficiency and customer satisfaction. With automated syncing and seamless order management, the brand has successfully addressed the challenges of overselling and manual fulfillment, leading to a more reliable and engaging customer experience. As Wild Cosmetics continues to grow and explore new opportunities, they are well-positioned to leverage AfterShip Feed's innovative features to enhance its live commerce strategy and further solidify its presence in the social commerce space.