How Unitymob uses AfterShip to boost GMV while reducing marketing costs

Unitymob

"We saw over 50% increase in GMV for some stores thanks to AfterShip’s AI-powered product recommendations in email. With AfterShip, it only took us a few minutes to configure, compared to 10-30 minutes with Mailchimp. It’s simply the best alternative to Mailchimp."

Faye Lang
Project Owner

---

About Unitymob

Unitymob is a trailblazing brand that's been stepping up the game in the footwear industry for elderly women. When they first laced up their business, the market was virtually untapped. As pioneers, Unitymob set out on a mission to craft shoes that make every step feel like a walk in the clouds. They began their journey focusing on creating a range of comfortable and stylish walking shoes for elderly women. The response? An overwhelming wave of positive feedback.

Encouraged by this, they broadened their horizons and added soft-soled leather shoes to their collection. Today, Unitymob stands as a testament to innovation and comfort in footwear.

The challenges

Conversion rate and customer lifetime value (LTV) were the two most critical metrics that Unitymob monitored. The brand started to look for an email and SMS marketing solution to help acquire new customers and nurture leads for repeat purchases. After a bit of research, it found one.

However, the brand faced several issues with its previous email and SMS apps. These issues included low ROI in email marketing due to labor-intensive tasks, margins being eaten up by unreasonable pricing, and glitches in support services.

Unitymob was pouring more effort into email marketing than the returns they were seeing. The existing system did offer product recommendations, but setting them up took a lot of work. This left Unitymob with the labor-intensive job of configuring emails, manually selecting, and listing products.

With the previous system, the team found themselves stretched thin, grappling with excessive charges for emails sent beyond their quota. On top of that, steep fees from SMS plans were eating into their profits. “We are so overwhelmed by the extra fees and increased pricing every quarter. This thinned up our margin,” said Faye, Project Owner with Unitymob.

Slow response in support and incorrect billing finally prompted the brand to seek alternative email and SMS marketing solutions.

The outcome

Searching for a more effective marketing solution, the Unitymob team turned to the Shopify App Store. There, they discovered AfterShip Email and AfterShip SMS. It didn't take long for them to recognize the transformative power of our platform—they were convinced and made the switch.

AfterShip helped Unitymob drive website conversion, boost AOV, and cut down marketing costs with:

• Personalized email flows and situational popups: Unitymob created targeted campaigns and engaged customers with messages that were relevant to their needs. “With AfterShip, it only took us a few minutes to configure emails, and if we don't make many changes to the templates, we can do it in just 1-2 minutes,” Faye added.
• AI-powered product recommendations in emails: With AI, Unitymob was able to automatically recommend products, which led to a 50% increase in GMV for some stores. “Our conversion rate increased by 30-50% after switching to AfterShip Email,” Faye said.
• Favorable pricing: AfterShip Email doesn't charge high fees for exceeding limits, and the new credit system of AfterShip SMS allowed Unitymob to reduce costs when sending a high volume of text messages. Overall, AfterShip saved an estimated 50-67% of SMS marketing costs.
• Superior support services: Faye praised AfterShip's dedicated support team, saying, “I am so satisfied with AfterShip's services; the communication is smooth, and the teams are super responsive and helpful.”