From Chaos to Clarity: Unified Commerce's Path to BFCM Operational Excellence

The Operational Dilemma of BFCM During the hustle and bustle of Black Friday and Cyber Monday (BFCM), businesses face significant challenges. The costs of customer acquisition (CAC) lead to low return on ad spend (ROAS), and increased order volumes drive up operational expenses. These hurdles represent major barriers to pursuing revenue growth.  Picture your team working tirelessly, dedicating countless hours manually listing products and setting up merchandising and product recommendation rul

Fashion Forward: How Fashion Brands Can Maximize TikTok Shop Success

Introduction Did you know social commerce is set to revolutionize retail, with projected transaction volumes reaching $73 billion this year and US$145 billion by 2029? For fashion brands, TikTok Shop (TTS) is at the forefront of this revolution, leveraging dynamic and interactive formats—like shoppable videos, product showcases, and live shopping events—that resonate with consumers in beauty and fashion, the platform’s top-performing category. Despite the immense potential, fashion brands oft

From Fulfillment to Returns: Building a Unified Customer Experience Through Lifecycle Order Tracking

In today's evolving retail landscape, consumers expect a seamless shopping experience across touchpoints. Unified commerce has emerged as a strategy connecting backend systems with customer-facing touchpoints through a single platform.  A crucial element of this approach is lifecycle order tracking, enabling effortless tracking and synchronization of order status in one unified system. Whether customers make purchases, pick up parcels, or return and exchange products, they can access real-time