Black Friday (BFCM) Discounting for Your Online Store

For consumers, the Black Friday and Cyber Monday shopping period (or BFCM, to retailers in the know) has long been synonymous with big deals. Every Thanksgiving weekend, Americans flood retail shops and hit the web looking for Black Friday sales on items from smart TVs to high fashion to candles shaped and scented like Starbucks Frappuccinos. Though traditional retail doesn't draw the physical crowds it once did — and boy, we're glad to see the end of crushing crowds at Walmart — consumer spend

eCommerce Marketing Essentials: Everything You Need to Get Started

If you're just jumping on the eCommerce wagon, we have some good news... and we have some bad news. The good news is that selling online has never been easier. What was once the Wild West of marketing has been thoroughly tamed. The tools and tactics at your disposal mean you can launch an eComm business in an afternoon. And both consumer trust and the places you can reach potential customers are at an all-time high. There's a ton of room for growth, too, with the market value of global eCommer

How to Reduce Post-Purchase Dissonance

Have you ever bought something online and then questioned yourself as to whether you’ve made the right purchase? You’re not alone. Many people buy products that initially attract their attention, but as time passes and they discover more choices, doubts can start creeping into their minds. What often follows is a feeling of uncertainty and regret, otherwise known as post-purchase dissonance. Post-purchase dissonance can happen with anything, from a basic t-shirt to a designer necklace to a lu

What is Post-Purchase Evaluation?

Do you know what your customer does after they purchase from you? If not, you're not alone. In fact, post-purchase evaluation is often overlooked by eCommerce retailers. In the rush to secure more sales, merchants often pay less attention than they should to the impact that what happens afterward can have on customer relationships, brand reputation, and bottom line. But here's the thing: post-purchase evaluation is a crucial stage in the customer journey. It's when your customers decide whether

What is eCommerce? Everything You Need to Know in 2024

The eCommerce industry has become an indispensable part of global retail sales. According to Statista, global eCommerce revenue reached an estimated 5.8 trillion U.S. dollars in 2023. It's no surprise that as those numbers skyrocket, more people and businesses are showing an interest in eCommerce and the opportunities associated with it. If you want to learn more about what eCommerce means and how it works in 2024, this article’s for you. In it, we cover the basics you need to know. We’ll also

How to Reduce WISMO Tickets

Have you got WISMOs aplenty? Are they setting you back with delays, customer contact overload, low efficiency, and lost revenue? Well, you’ve come to the right place.  Let’s find out how to reduce those WISMO tickets. What is WISMO? WISMO is an acronym that stands for “where is my order?”. It’s one of the most common customer queries in eCommerce, and it can come in the form of phone calls, emails, live chat messages, chatbot texts, social media posts, and SMS.  WISMO tickets typically aris