Yahoo Backstage

Welcome to the most direct path to supply

Our direct access to publisher supply offering, Yahoo Backstage, is your all-access pass to scalable inventory. This elevates your supply-buying experience with greater transparency, curated MFA-free inventory, and improved efficiency.

Get in Touch

Quality Supply

Direct access to curated inventory of trusted, MFA-free publishers.

Effortless Control

Targetable and transparent supply source in the DSP. Power is in the hands of our buyers to make their own supply choices.

Optimal Efficiency

Minimize carbon footprint and reduce tech tax, by directly bidding on publishers and eliminating a supply chain hop.

Yahoo DSP has gone direct

We evolved our supply strategy to better meet industry’s needs. Here’s why.

See announcement

Explore More Solutions

Native

Deliver experiences that are intentional, useful and relevant in environments people trust.

Mobile

Make a big impact on the smallest screen. Be front and center 24/7.

Video

Reach people wherever they watch. Easy for you to buy. Even easier for people to view.

Advanced TV

Get the big picture on your audiences watching the biggest TV in the home.

Digital-out-of-Home

Put your brand in the spotlight whenever your audiences are out and about.

Audio

Break through the noise and be heard loud and clear by engaged listeners.

Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.