Free GuideAttention Metrics Made Easy: A Guide to Programmatic ActivationLearn how to seamlessly integrate attention metrics into your programmatic strategy with actionable insights and real-world case studies.View case study
Free Guide2024 Outcomes GuideExplore 45 case studies across 18 industries, detailing how AU measurement and optimization delivers better results through the funnel.Get the Guide
Free GuideModernize Your MMM with Attention MetricsInvestigate how attention metrics like Adelaide's AU can modernize your MMM by introducing a more nuanced measure of media quality.Get the Guide
Free GuideUsing Attention Metrics for Creative OptimizationExplore new attention data methodologies brands and agencies can use to measure creative quality and increase campaign performance.Get the Guide
Free GuideIntroducing Evidence-Based MetricsWhat do ad placements and baseball have in common? Find out in our new guide, an introduction to how the Scientific Method can positively impact your bottom line.Get the Guide
Free GuideUsing Attention Metrics for Efficient MarketingUnderstand the basics of attention metrics, covering some of the ways they can improve digital media performance and a primer on responsible use.Get the Guide
Free GuideThe Attention Pathway & How to Measure ItExplore how attention transitions from the ad placement to the ad itself in a seamless handoff between media, creative, and audience.Get the Guide
Free GuideCalculating Media Value with Attention MetricsLearn to use attention metrics to calculate the value of your media investment, enabling better results and increased efficiency.Get the Guide
Free GuideMedia Quality and Precision Frequency Using Attention MetricsExplore exciting new research from Adelaide demonstrating how to use attention metrics to set impression quality thresholds on a per KPI basis.Get the Guide
Free GuideThe Attention GlossaryLearn the terminology, theory, and practice of attention measurement.Get the Guide
Free GuideAttention Metrics Made Easy: A Guide to Programmatic ActivationLearn how to seamlessly integrate attention metrics into your programmatic strategy with actionable insights and real-world case studies.Get the Guide
Free GuideA Guide to Attention Metrics for CPG MarketersLearn a framework for incorporating attention metrics into CPG planning, buying, and optimization.Get the Guide
Free GuideNext-Gen Attention Metrics for B2B MarketersAttention metrics are a powerful solution to the biggest challenge B2B marketers face — the absence of effective media metrics.Get the Guide
Free GuideFrom Viewability to Value: A Guide to Attention Metrics for Media Procurement ProfessionalsLearn how attention metrics revolutionize procurement, offering deeper insights into the most cost-effective media, strategies, and partners for brandsGet the Guide
Free GuideThe Adelaide Privacy & Identity PlaybookPrivacy regulations and third-party cookie phase-outs are having a huge impact on measurement. Overcome the challenges with 3 alternatives to identity tracking.Get the Guide
Free GuideNext-Gen Attention Metrics for PublishersLearn how publishers are increasing profitability and delivery against client KPIs with this primer on attention metrics for media sellers.Get the Guide
Free GuideA Guide to Attention Metrics for Pharmaceutical MarketersAttention metrics offer pharma marketers a creative solution to a highly restricted market.Get the Guide