WAVV

Last updated
WAVV
Broadcast area Lee and Collier Counties
Southwest Florida
Frequency 101.1 MHz (HD Radio)
BrandingWave 101.1
Programming
Format Soft adult contemporary
Subchannels HD2: Regional Mexican "La Raza 107.9"
HD3: WMYE simulcast
Affiliations USA Radio News
Ownership
Owner Fort Myers Broadcasting Company
History
First air date
May 30, 1987;37 years ago (1987-05-30)
Call sign meaning
WAVe V
Technical information [1]
Licensing authority
 FCC
Facility ID 1154
Class C1
ERP 100,000 watts
HAAT 298.9 meters (981 ft)
Translator(s)
Links
Public license information
Website wavv101.com
laraza1079.com (HD2)

WAVV (101.1 FM "Wave 101.1 FM") is a commercial radio station licensed to Naples Park, Florida. It serves Lee and Collier Counties, including the Fort Myers-Naples radio market. WAVV is owned by Fort Myers Broadcasting Company and it airs a soft adult contemporary radio format.

Contents

WAVV has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered stations. The transmitter is off Benton Road in the Rural Estates neighborhood of Naples. [2] WAVV broadcasts using HD Radio technology. The HD2 digital subchannel plays regional Mexican and feeds FM translator W300EF at 107.9 MHz in Naples. The HD3 digital subchannel plays contemporary Christian and feeds FM translator W272BM at 102.3 MHz in Fort Myers Beach.

History

Early years

In the 1980s, Naples resident Norman Alpert received a construction permit from the Federal Communications Commission to build a new FM station in Southwest Florida. On May 30, 1987, WAVV signed on the air. [3] The station's original city of license was Marco. The studios were on Tamiami Trail East in Naples.

A satellite office was set up in Fort Myers on Colonial Boulevard, later moving to Royal Palm Square, and then to South Tamiami Trail. Around 2008, WAVV changed its city of license, now listed as Naples Park, Florida. [4]

Easy listening

WAVV's playlist was originally a 50/50 mix of middle of the road vocals and instrumental cover songs. It carries USA Radio News at the beginning of some hours. Weather forecasts come from Fort Myers' NBC Network affiliate, WBBH-TV. On Sunday mornings, WAVV plays smooth jazz, known as the "Sunday Champagne Jazz Brunch." WAVV's website says it has been the most listened-to radio station in Southwest Florida for nearly a quarter century.

WAVV is the only locally owned independent commercial FM radio station in Southwest Florida and was one of the last in the U.S. to broadcast an easy listening format. The station is still owned and operated by the Alpert Family, with Donna Alpert named Chief Financial Officer in the early 2000s. [5]

Previous logo WAVV-FM.png
Previous logo

On June 21, 2022, Alpine Broadcasting sold WAVV to Fort Myers Broadcasting Company for $8 million. The sale was consummated on September 8, 2022. [6]

Streaming and HD Radio

Effective March 2, 2009, WAVV ceased streaming live on the internet. Streaming returned in June 2011. WAVV began broadcasting using HD radio technology in May 2008. Effective August 15, 2013, WAVV again ceased streaming, but in 2019 the stream returned.

In May 2016, WAVV began broadcasting a locally programmed Oldies format on its HD2 subchannel, called "The Second Wave".

In December 2019, WAVV changed its slogan to "Modern Relaxing Favorites" and shifted its format to soft adult contemporary. [7] The previous format moved to HD2, replacing oldies.

In late January 2020, WAVV stopped streaming "The Second Wave" (HD2). The HD2 subchannel returned to live streaming and also began airing on FM translator W300EF at 107.9 MHz by September 2021. It played easy listening music as "Easy 107.9". The playlist was a mix of instrumentals and soft vocals.

On May 5, 2023, WAVV-HD2/W300EF changed its format from easy listening to smooth jazz, branded as "Smooth Jazz 107.9". [8]

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References

  1. ↑ "Facility Technical Data for WAVV". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WAVV
  3. ↑ Broadcasting Yearbook 1989 page B-64
  4. ↑ Broadcasting & Cable Yearbook 2009 page D-142
  5. ↑ Broadcasting & Cable Yearbook 2010 page D-145
  6. ↑ Fort Myers Broadcasting Company Expands With WAVV Purchase
  7. ↑ Venta, Lance (December 16, 2019). "WAVV Evolves To Soft AC". radioinsight. Retrieved December 16, 2019.
  8. ↑ Easy 107.9 Goes Smooth Jazz in Southwest Florida Radioinsight - may 5, 2023

26°10′59″N81°34′30″W / 26.183°N 81.575°W / 26.183; -81.575

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