Greenwashing, also called green sheen, is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims, and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers.
A green economy is an economy that aims at reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. It is closely related with ecological economics, but has a more politically applied focus. The 2011 UNEP Green Economy Report argues "that to be green, an economy must not only be efficient, but also fair. Fairness implies recognizing global and country level equity dimensions, particularly in assuring a Just Transition to an economy that is low-carbon, resource efficient, and socially inclusive."
Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, and travel. The network first launched in 1996 as Discovery Travel & Living Network, as part of a suite of four digital cable networks the company launched that year. From its launch until 2008, the network primarily focused upon home improvement, cooking, and leisure-themed programs.
Worldchanging was a nonprofit online publisher that operated from 2003 to 2010. Its strapline was A bright green future. It published newsletters and books about sustainability, bright green environmentalism, futurism and social innovation.
The Sustainable Forestry Initiative (SFI) is a sustainability organization operating in the U.S. and Canada that works across four pillars: standards, conservation, community, and education. SFI was founded in 1994 by the American Forest & Paper Association (AF&PA). SFI is the world's largest single forest certification standard by area. SFI is headquartered in Ottawa and Washington, D.C.
Yves Béhar is a Swiss-born American designer, entrepreneur, and educator. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Béhar is also the co-founder and Chief Creative Officer of August Smart Lock, a smart lock company acquired by Assa Abloy in 2017; and co-founder of Canopy, a co-working space based in San Francisco.
Environmentalism has been a theme and cultural trend in popular music. Ecomusicologists and music educators are increasingly emphasizing the intersections of music and nature, and the role of music in ecological activism.
Greentech Media, also known as GTM, was a media company based in Massachusetts, United States, that generated online daily reports, market research studies, and news on green technology and green jobs.
Autonomie Project was a fair trade, eco-friendly, and vegan fashion company based out of Boston, MA, in the United States. The company began in 2007 when group of friends who were frustrated with the fashion and footwear industries due to their lack of transparency and use of sweatshops and harmful chemicals. Autonomie Project produced shoes, flip flops, hand bags, T-shirts, winter hats and accessories. They worked with small, independent cooperatives and fair trade certified facilities located in developing areas of the world including Pakistan, Sri Lanka, Peru, and the US. As well as being fair trade certified, the company used eco-friendly products as much as possible such as organic cottons and Forest Stewardship Council certified sustainable all natural rubber. Autonomie Project certified all products and materials all the way down the supply chain were vegan, produced by fair trade standards, and were environmentally friendly.
Mother Nature Network (mnn.com) was a news and information website focused on sustainability and ranked by Alexa Internet as the most visited for-profit website in the world in its environmental category. It was labeled "the green CNN" by Time magazine, "green machine" by the Associated Press, and "best of the breed" by Fast Company. Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it was the flagship property of Narrative Content Group, whose equity partners included CNN and Discovery Inc.
Belgrave Trust was a social enterprise firm that sold carbon offsets. It claimed that revenues derived through subscribers and the sale of products were used to offset greenhouse gases through the purchase and retirement of carbon offset securities that fund projects creating clean energy or reducing emissions.
Simply Recipes is a cooking blog founded by Elise Bauer. Bauer began writing the blog in 2003 to record her family recipes. Simply Recipes was acquired by Fexy Media in 2016, and later by Dotdash in 2020
The Earth Awards is an aspirational platform for consumer-driven ideas that challenge designers and innovators to build a new economy. It is an annual competition since 2007, aiming to "transform visionary ideas into market-ready solutions by offering finalists the unique opportunities to pitch their project to world business leaders". The Awards are open to students, graduates and industry professionals - the public is invited to submit innovations to be judged.
Findmypast is a UK-based online genealogy service owned, since 2007, by British company DC Thomson. The website hosts billions of searchable records of census, directory and historical record information. It originated in 1965 when a group of genealogists formed a group named "Title Research". The first internet website went live in 2003.
The Rachel Carson Award is awarded each spring by the National Audubon Society's Women in Conservation to recognize "women whose immense talent, expertise, and energy greatly advance conservation and the environmental movement locally and globally". Honorees are drawn from diverse backgrounds, including the worlds of journalism, academics, business, science, entertainment, philanthropy and law.
Rob Hopkins is an activist and writer on environmental issues, based in Totnes, England. He is best known as the founder and figurehead of the Transition movement, which he initiated in 2005. Hopkins has written six books on environmentalism and activism.
Joel Babbit is an American marketing executive and entrepreneur. He currently serves as CEO of Narrative Content Group, which he co-founded in 2009 with Rolling Stones keyboardist Chuck Leavell.
Summer Rayne Oakes is an American fashion model, environmental activist, author, and entrepreneur, known as the world's first "eco-model". Oakes grew up in rural Pennsylvania, where her concern for the environment began early. She studied ecology in college, where she noticed that scientific papers on the environment received much less attention than popular media. She became a model in New York City, and insisted on only modeling clothing made from organic or recycled materials. These principles cost her work, but gained her notice and the title of world's first "eco-model".
Elizabeth Wanjiru Wathuti is a Kenyan environment and climate activist and founder of the Green Generation Initiative, which nurtures young people to love nature and be environmentally conscious at a young age and has now planted 30,000 tree seedlings in Kenya.
