The More You Know (TV programming block)

Last updated
The More You Know
The More You Know 2023.png
Network NBC (2016–present)
Cozi TV (2017–present)
Telemundo (2018–present)
LaunchedOctober 8, 2016;8 years ago (2016-10-08) [1] (NBC)
January 6, 2018;6 years ago (2018-01-06) (Telemundo; MiTelemundo)
Country of originUnited States
Ownerleased by Hearst Media Production Group subsidiary of Hearst Television
FormatWeekend morning E/I block
Running time3 hours (10:00 a.m. to 1:00 p.m. on COZI) (9-12 am in all time zones on NBC)
Original language(s)English

The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, as a replacement for the animation block NBC Kids. It airs on weekend mornings on NBC and Telemundo, and is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's video on demand venues, including the network's site/app, Peacock, and cable/satellite services.

Contents

Based on NBCUniversal's series of public service campaigns of the same name, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines. [2]

It is Hearst's fourth E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks: Weekend Adventure (ABC), Dream Team (CBS), and One Magnificent Morning (The CW). [3] [4] [5] [6]

As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.

History

On February 24, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block NBC Kids, which was programmed by Sprout (now Universal Kids), in favor of The More You Know, a new, three-hour block produced by Litton Entertainment, that would feature live-action educational programming aimed at preteens, teenagers, and their parents. [7] The block serves as a brand extension of The More You Know —a series of public service campaigns first launched by NBC in 1989. [8] [7]

NBC Kids aired for the final time on September 25, 2016 on NBC (December 31, 2017 on Telemundo). It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits toward cable networks and online video on demand services for cartoons and other youth-oriented content. The More You Know debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup). [7] [1] Programs in the block often air at alternate times (including weekdays) due to pre-emptions from NBC Sports, including golf coverage.

On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of Spanish dubs of The More You Know's programming. [9] [10]

Some of the More You Know series have received long-lasting acceptance. Earth Odyssey with Dylan Dreyer has filmed 128 episodes as of 2022, usually hosting in an unidentified outdoor park with paths although sometimes at the Brookfield Zoo in Chicago. [11]

Programming

Current

ProgramPremiere dateReplacedReferences
Earth Odyssey with Dylan DreyerJuly 28, 2018Journey

The Voyajer

Wild ChildJanuary 2, 2021
Harlem Globetrotters: Play it Forward October 1, 2022Vets Saving Pets

One Team

 [12]
Mutual of Omaha's Wild Kingdom Protecting the Wild October 7, 2023Wild Child [13]

Former

ProgramPremiere dateEnd dateReplacedReplaced byReferences
The Champion Within with Lauren ThompsonOctober 8, 2016August 22, 2020 NBC Kids programmingOne Team [14]
The Voyager with Josh GarciaSeptember 30, 2023Earth Odyssey [14] [1]
GiveMarch 31, 2018Health + Happiness with Mayo Clinic [1]
Wilderness Vet with Dr. OakleyMay 26, 2018
Journey with Dylan DreyerJuly 21, 2018Earth Odyssey [1]
Naturally, Danny SeoJune 1, 2019 [14] [1]
Health + Happiness with Mayo ClinicApril 7, 2018August 4, 2018Give [15]
Consumer 101October 6, 2018September 26, 2021 [14] [16]
Vets Saving PetsSeptember 24, 2022 Harlem Globetrotters: Play it ForwardMoved to ABC’s Weekend Adventure
A New LeafOctober 5, 2019September 26, 2021
One Team: The Power of SportsAugust 29, 2020September 30, 2023The Champion Within
Wild ChildJanuary 2, 2021September 30, 2023 Mutual of Omaha's Wild Kingdom Protecting the Wild


Related Research Articles

<span class="mw-page-title-main">NBC</span> American broadcast television network

The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. The headquarters of NBC is in New York City at the Comcast Building. NBC also notably has offices in Chicago, Illinois at the NBC Tower within the area known as the Near North Side.

<span class="mw-page-title-main">Discovery Kids on NBC</span> Former American childrens programming block

Discovery Kids on NBC was an American children's programming block that aired on NBC from October 5, 2002 to September 2, 2006. The block was produced under a time-lease agreement with Discovery Kids, and features a mixture of live-action and animated series originated on the cable network that met educational programming requirements defined by the Federal Communications Commission.

<i>The More You Know</i> American public service announcement campaign

The More You Know is a series of public service announcements (PSAs) broadcast on the NBCUniversal family of networks in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's network programming.

<span class="mw-page-title-main">Telemundo</span> American Spanish-language television network

Telemundo is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content nationally with programming syndicated worldwide to more than 100 countries in over 35 languages.

Children's programming has played a part in NBC's programming since its initial roots in television. This article outlines the history of children's television programming on NBC including the various blocks and notable programs that have aired throughout the television network's history on weekends.

In regard to children's television programming, CBS has aired mostly animated series, such as the original versions of Scooby-Doo, Fat Albert and the Cosby Kids, Jim Henson's Muppet Babies, Garfield and Friends and the 1987 incarnation of Teenage Mutant Ninja Turtles. This article outlines the history of children's television programming on CBS including the various blocks and notable programs that have aired throughout the television network's history.

The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (CTA), the E/I rules, or the Kid Vid rules. Since 1997, all full-power and Class A low-power broadcast television stations have been required to broadcast at least three hours per-week of programs that are specifically designed to meet the educational and informative (E/I) needs of children aged 16 and younger. There are also regulations on advertising in broadcast and cable television programming targeting children 12 and younger.

The Hearst Media Production Group, formerly Litton Syndications and Litton Entertainment, is an American media production and syndication based in New York City, New York and a subsidiary of the Hearst Television division of Hearst Communications, with three additional offices in Boston, Washington, D.C. and Burbank, California. Many of HMPG's programs comply with federally mandated educational and informational requirements.

<span class="mw-page-title-main">Weekend Adventure</span> Saturday morning educational program block syndicated to ABC stations

Weekend Adventure is an American syndicated programming block that is produced by Hearst Media Production Group, and airs weekend mornings on the owned-and-operated stations and affiliates of ABC. The block features live-action documentary and lifestyle series aimed at a family audience that meet educational programming requirements defined by the Children's Television Act. Announced on May 24, 2011, Litton's Weekend Adventure premiered on September 3, 2011, replacing the ABC Kids block.

<span class="mw-page-title-main">NBC Kids</span> American childrens television programming block (2012–2016)

NBC Kids was an American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate lineup of Spanish-dubbed programs until December 31, 2017. NBC Kids, which replaced the Qubo block, was programmed by the other Sprout preschool cable network, as they were both targeted at children ages 2 to 6.

Vortexx was an American Saturday morning children's television programming block that aired on The CW from August 25, 2012 to September 27, 2014. Programmed by Saban Brands, it replaced Toonzai, a block that was programmed by 4Kids Entertainment until its bankruptcy. The Vortexx block primarily featured animated programs, although it also featured several live-action series, including the Lost Galaxy installment of the Power Rangers franchise, and the WWE wrestling series Saturday Morning Slam.

<span class="mw-page-title-main">One Magnificent Morning</span> Educational programming block on The CW

One Magnificent Morning (OMM) is an American programming block that is programmed by Hearst Media Production Group and distributed by CBS Media Ventures, and debuted on October 4, 2014, as a replacement for the animation block Vortexx. It airs on Saturday mornings on the owned-and-operated stations and affiliates of The CW, the block features live-action documentary and lifestyle series aimed at teenagers between the ages of 13 and 18, the same style of programming that Litton provides for competing blocks seen on ABC, CBS, and NBC. All of the programs in the three-hour block are designed to meet federally mandated educational programming guidelines.

<span class="mw-page-title-main">Universal Kids</span> American childrens television channel

Universal Kids is an American children's television channel owned by the NBCUniversal Media Group division of NBCUniversal, a subsidiary of Comcast.

Children's programming has played a part in Telemundo's programming since its initial roots in television. This article outlines the history of children's television programming on Telemundo including the various blocks and notable programs that have aired throughout the television network's history.

The 2020–21 daytime network television schedule for the five major English-language commercial broadcast networks in the United States covers the weekday and weekend daytime hours from September 2020 to August 2021. The schedule is followed by a list per network of returning series; no new series, but only one series is canceled after the 2019–20 season are included at present, as the daytime schedules of the four major networks that offer morning and/or afternoon programming is expected to remain consistent with the prior television season.

<span class="mw-page-title-main">Telemundo Kids</span> American childrens programming block

Telemundo Kids is a former American children's programming block that debuted on October 6, 2001 on the Spanish-language television network Telemundo. The three-hour block—which aired on Saturday and Sunday mornings from 7:00 a.m. to 10:00 a.m. Eastern Time and Pacific Time—featured live action and animated series aimed at children between the ages of 2 and 14.

The 2021–22 morning network television schedule for the five major English-language commercial broadcast networks in the United States covers the weekday and weekend morning hours from September 2021 to August 2022. The schedule is followed by a list per network of returning and cancelled shows from the 2020–21 season. The daytime schedules for the five major networks that offer morning programming are expected to remain consistent with the prior television season.

The 2022–23 morning network television schedule for the five major English-language commercial broadcast networks in the United States covers the weekday and weekend Morning hours from September 2022 to August 2023. The schedule is followed by a list per network of returning and cancelled shows from the 2021–22 season. The daytime schedules for the five major networks that offer morning programming are expected to remain consistent with the prior television season.

References

  1. 1 2 3 4 5 6 "NBC and Litton Entertainment Announce Fall 2016 Line-Up for The More You Know Programming Block". The Futon Critic . August 8, 2016. Retrieved August 8, 2016.
  2. ↑ Middleton, Richard (February 26, 2016). "NBC, Litton prep factual block". C21Media. Retrieved March 7, 2016.
  3. ↑ "CBS Slates Teen-Centric Programming Block For Saturdays". Deadline Hollywood. July 24, 2013. Retrieved October 17, 2014.
  4. ↑ James, Meg (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Retrieved July 25, 2013.
  5. ↑ Albiniak, Paige (June 5, 2014). "Litton Teams with The CW on New E/I Block". Broadcasting & Cable. Retrieved June 5, 2014.
  6. ↑ Ostrow, Joanne (June 5, 2014). "CW adds Saturday morning teen block". The Denver Post. Retrieved June 5, 2014.
  7. 1 2 3 Malone, Michael (February 24, 2016). "NBC, Litton Partner on 'The More You Know' Block". Broadcasting & Cable. Retrieved February 25, 2016.
  8. ↑ Garber, Megan (September 16, 2014). "'The More You Know: There's More to Know". The Atlantic. Retrieved February 25, 2016.
  9. ↑ Desk, TV News. "Telemundo Kicks Off 2018 with New 'Mi Telemundo' Programming Block" . Retrieved 2018-02-17.{{cite news}}: |last= has generic name (help)
  10. ↑ "Litton Entertainment & Telemundo Kick Off 2018 with the new "Mi Telemundo" Kids Programming Block Premiering Jan. 6". Litton Entertainment. Retrieved 2018-02-17.
  11. ↑ "'Today' Fans Are Speechless over Dylan Dreyer's Major Career News on Instagram". 3 May 2022.
  12. ↑ "2018 Gospel Radio Award". The Gospel Music Association. 2018-11-15.
  13. ↑ Maas, Jennifer (June 15, 2023). "'Wild Kingdom' to Return to NBC After More Than 30 Years With New Iteration From Hearst Media Production Group (EXCLUSIVE)". Variety . Retrieved June 24, 2023.
  14. 1 2 3 4 "NBC And Litton Entertainment Announce New Spring 2020 Lineup". Litton Entertainment. Retrieved March 31, 2020.
  15. ↑ "NBC and Litton Entertainment Announce New Educational Series Set to Premiere on Saturday, April 7". Litton Entertainment. Retrieved 2018-03-29.
  16. ↑ "NBC and Litton Entertainment Announce New Fall 2018 Lineup for Award-Winning The More You Know Family Programming Block". Litton Entertainment. Retrieved 2018-08-30.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.