Sinful Colors is an American nail polish company owned by Revlon. [1]
Sinful Colors is an American nail polish company owned by Revlon. [1]
Sinful Colors was founded in 1991. [2] [3]
In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars. [4] [5]
In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves. [6]
The company's headquarters is located in Beltsville, Maryland.
In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection. [7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors. [8] [9]
In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs. [10]
They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish. [11] They are sold at Target.
Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts. [12]
On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [13]
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
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Nail polish is a lacquer that can be applied to the human fingernails or toenails to decorate and protect the nail plates. The formula has been revised repeatedly to enhance its decorative properties, to be safer for the consumer to use, and to suppress cracking or peeling. Nail polish consists of a mix of an organic polymer and several other components that give it colors and textures. Nail polishes come in all color shades and play a significant part in manicures and pedicures.
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