Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic. The goal as a public speaker may be to educate, teach, or influence your audience. Individuals can utilize visual aids like a slideshow, pictures, and short videos to get their point across. Whether a student, teacher, preacher, or business owner;public speaking can be relevant for those careers. Utilizing public speaking skills is essential because it builds confidence and transforms how individuals share your ideas with others.
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
Kairos is an ancient Greek word meaning 'the right or critical moment'. In modern Greek, kairos also means 'weather' or 'time'.
Logos is a term used in Western philosophy, psychology and rhetoric, as well as religion ; among its connotations is that of a rational form of discourse that relies on inductive and deductive reasoning.
In Greek mythology, Pistis was the personification of good faith, trust and reliability. In Christianity and in the New Testament, pistis is typically translated as "faith". The word is mentioned together with such other personifications as Elpis (Hope), sophrosyne (Prudence), and the Charites, who were all associated with honesty and harmony among people.
Kenneth Duva Burke was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as "symbolic action."
Ethos is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion alongside pathos and logos. It gives credit to the speaker, or the speaker is taking credit.
Pathos appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term most often used in rhetoric, as well as in literature, film and other narrative art.
Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". Inventio is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments.
Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric.
Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. Humans participate as storytellers and observers of narratives. This theory further claims that stories are more persuasive than arguments. Essentially the narrative paradigm helps us to explain how humans are able to understand complex information through narrative.
The term composition as it refers to writing, can describe authors' decisions about, processes for designing, and sometimes the final product of, a composed linguistic work. In original use, it tended to describe practices concerning the development of oratorical performances, and eventually essays, narratives, or genres of imaginative literature, but since the mid-20th century emergence of the field of composition studies, its use has broadened to apply to any composed work: print or digital, alphanumeric or multimodal. As such, the composition of linguistic works goes beyond the exclusivity of written and oral documents to visual and digital arenas.
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
Rhetorical stance refers to the deliberate choices made by a communicator in shaping and presenting their message. It encompasses the strategic decisions regarding language, style, and tone that are employed to achieve a specific communicative purpose. This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing.
In philosophy, lexis is a complete group of words in a language, vocabulary, the total set of all words in a language, and all words that have meaning or a function in grammar.
In social psychology, the Yale attitude change approach is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message, and the attention, intelligence and age of the audience can influence an audience's attitude change with a persuasive communication. Independent variables include the source, message, medium and audience, with the dependent variable the effect of the persuasion.
Constitutive rhetoric is a theory of discourse devised by James Boyd White about the capacity of language or symbols to create a collective identity for an audience, especially by means of condensation symbols, literature, and narratives. Such discourse often demands that action be taken to reinforce the identity and the beliefs of that identity. White explains that it denotes "the art of constituting character, community and culture in language."
Ethopoeia (ee-tho-po-EE-ya) is the ancient Greek term for the creation of a character. Ethopoeia was a technique used by early students of rhetoric in order to create a successful speech or oration by impersonating a subject or client. Ethopoeia contains elements of both ethos and pathos and this is noticeable in the three divisions of ethopoeia. These three divisions are pathetical, ethical and mixed. It is essential to impersonation, one of the fourteen progymnasmata exercises created for the early schools of rhetoric.
Chinese rhetoric is the study and application of philosophy to achieve practical social purposes. The concept of "good writing" is culturally specific, shaped by the norms and values of the society. Chinese theories of persuasive communication have had a significant influence on this practice of social engagement. Since rhetorical contexts vary across different times and cultures, the rhetorical traditions of ancient China—which have developed over more than five millennia—are deeply reflective of its social dynamics and epistemological frameworks. In each dynasty in Chinese history, its societal rhetorical value can be influenced by eminent poet, spokesperson, philosopher, or historian, etc., who proposed and promoted it. In comparison to the Western persuasion of art, which in general prefer utilitarian and modern cultural values, Chinese persuasive rhetoric relies more on relational/positional terms and social status to add to credibility.
