Company type | Joint venture |
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Industry | Financial services |
Founded | 2001 |
Headquarters | New Delhi, India |
Key people |
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Products | |
Owner |
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Website | www |
Axis Max Life Insurance Company Limited (formerly known as Max New York Life Insurance Company Limited and Max Life Insurance Company Limited) is an Indian life insurance company headquartered at New Delhi, and the largest non-bank private-sector life insurer in India. It is an 80:20 joint venture between Max Financial Services and Axis Bank. The company is a subsidiary of the publicly-listed Max Financial Services. It was founded in 2000 after the liberalization of the insurance sector in India and its operations began in 2001.
Max Life Insurance is a part of Max Group.
Max Life Insurance started as a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Group. The former owned 68% of the company while the latter owned 26%. [3] After forming the joint venture partnership with Mitsui Sumitomo, Max Life changed its name from Max New York Life in 2012. In February 2016, Axis Bank held a 6% share in Max Life. [4]
Max Life sells policies on both online and offline channels. Its distribution channels include banks, individual agents, brokers, and corporate agents, among others. It provides linked, participating and non-participating products. Apart from life coverage, it also covers health, pension, and annuity. It offers child protection, retirement, savings, and growth plans to individuals and to groups.
Max Life Insurance has carried out several advertising campaigns. A few prominent are:
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Kotak Mahindra Bank Limited is an Indian banking and financial services company headquartered in Mumbai. It offers banking products and financial services for corporate and retail customers in the areas of personal finance, investment banking, life insurance, and wealth management. As of December 2023, the bank has 1,869 branches and 3,239 ATMs, including branches in GIFT City and DIFC (Dubai).
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The Colonial Mutual Life Assurance Society Limited, later Colonial Limited, and commonly known as Colonial Mutual, Colonial Mutual Life, and/or CML, was a diverse international financial services company headquartered in Melbourne, Australia. Colonial's core businesses were life and general insurance, retirement savings, banking and funds management. The company operated in the United Kingdom, New Zealand and the Fiji Islands for more than a century.
Exide Life Insurance Company Limited was an Indian life insurance company. Exide Life Insurance distributed its products through multiple channels, including an agency channel with over 40,000 advisors and more than 200 company offices across the country. The company had over 1.5 million customers and managed assets exceeding INR 18,000 crores. Established in 2001 and headquartered in Bangalore, the company provided long-term protection and savings options. Exide Life merged with HDFC Life in late 2022.
SBI Life Insurance Company Limited is an Indian life insurance company which was started as a joint venture between State Bank of India (SBI) and French financial institution BNP Paribas Cardif. SBI has a 55.50% stake in the company and BNP Paribas Cardif owns a 0.22% stake. Other investors are Value Line Pte. Ltd. and MacRitchie Investments Pte. Ltd., holding a 1.95% stake each while the remaining 12% is free float stake with public investors. It has Assets under management(AuM) worth ₹352,422 crore (US$42 billion) and a Gross Written Premium(GWP) of ₹67,320 crore (US$8.1 billion) as of March 2023. SBI Life has an authorized capital of ₹20 billion (US$240 million) and a paid up capital of ₹10 billion (US$120 million).
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Kotak Mahindra Life Insurance Company Limited is a privately held life insurance company based in India. It was established in 2001 and currently serves 46 million customers in 148 cities and towns across India.
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