Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Nielsen Holdings plc is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.
Advertising management is how a company carefully plans and controls its advertising to reach its ideal customers and convince them to buy.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
Social neuroscience is an interdisciplinary field devoted to understanding the relationship between social experiences and biological systems. Humans are fundamentally a social species, and studies indicate that various social influences, including life events, poverty, unemployment and loneliness can influence health related biomarkers. Still a young field, social neuroscience is closely related to personality neuroscience, affective neuroscience and cognitive neuroscience, focusing on how the brain mediates social interactions. The biological underpinnings of social cognition are investigated in social cognitive neuroscience.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
ZADZADZ was an online video database of current television commercials, featuring everything from video games to hair care products grouped into consumer-desired categories. After the site's successful testing phase in late 2007, ZADZADZ officially launched on January 17, 2008.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz.
Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease.
Affectiva is a software development company that created artificial intelligence. In 2021, the company was acquired by SmartEye. The company claimed its AI understood human emotions, cognitive states, activities and the objects people use, by analyzing facial and vocal expressions. The offshoot of MIT Media Lab, Affectiva created a new technological category of Artificial Emotional Intelligence, namely, Emotion AI.
The Coalition for Innovative Media Measurement (CIMM) is a trade group founded in 2009 by television content providers, media agencies and advertisers to explore ways to measure audiences across media in the United States.
Carl D. Marci is a physician, scientist, entrepreneur and author of the book, Rewired: Protecting Your Brain in the Digital Age. He is currently Chief Psychiatrist and Managing Director at OM1, a venture-backed health data company using artificial intelligence to improve patient outcomes. He is also a senior advisor to early stage health tech start-ups and a part-time psychiatrist within the Department of Psychiatry at Massachusetts General Hospital, and Assistant Professor of Psychiatry at Harvard Medical School.
Gemma A. Calvert FRSA is a British neuroscientist and pioneer of neuromarketing. She is the founder of Neurosense Limited, the world's first neuromarketing agency established in 1999, and in 2016 she co-founded Split Second Research, a company which provides implicit research for companies worldwide. Calvert is a professor of marketing at the Nanyang Business School at the Nanyang Technological University in Singapore.
T-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.
Ace Metrix is an advertising analytics company based in El Segundo, CA. The company screens and scores video advertising based on a survey method which measures an advertisement's creative impact including that of persuasion, watchability and emotional factors.
Moran Cerf is an American-French-Israeli neuroscientist, professor of business, investor and former white hat hacker.
The Campbell Kids are the advertising cartoon mascot of the Campbell Soup Company. Drawn by Grace Drayton in 1904, the characters became popular almost immediately, leading to the production of dolls, cookbooks, cards, plates, T-shirts, and many other items fashioned in their likeness. The Campbell Kids have spanned many generations and still represent the Campbell Soup Company today.
NeuroFocus was a neuromarketing and neuroscience research company founded in 2005 by a group of academics and engineers from UC Berkeley that focused on applying neuroscience, neurology, and neurological testing to a wide range of fields such as marketing, advertising, consumer research, branding, product development, and entertainment content. In 2011, consumer research and analytics firm Nielsen Holdings acquired full ownership of NeuroFocus as part of the Nielsen's Product Innovation Practice.
