Diversi

Last updated
Diversi Musical Products, lnc
Company typePrivately held company
Industry Electric organ sound modules
Founded2003 [1]
FounderTom Tuson, Dave Amels
Headquarters
USA
Area served
United States and Canada
ProductsDiversi Drawbar Organs, KeyboardPartner HX3 Products
Divisions DrawbarCity the Vintage Hammond Organ Service and Retail division
Website http://www.diversi.us

Diversi Musical Products, Inc was a manufacturer of electric organs. It specializes in making clones of the Hammond organ and became popular when jazz organists "Papa" John and Joey DeFrancesco "defected" from Hammond to using their organs instead.

History

The company was formed by former Hammond-Suzuki Northeast Regional Sales Representative and Marketing Services Manager Tom Tuson, [2] who had been impressed by a drawbar MIDI module manufactured by Voce, which used physical modelling instead of samples. He became friends with Voce's Dave Amels, and the two decided to collaborate on a project to create their own organ. [3] They came up with the Diversi DV, which earned immediate critical acclaim for its accuracy. In an interview with Keyboard magazine, Don Bosco said the DV "feels to me exactly how a vintage Hammond would have when it was new." [4]

The company received a major boost when Joey DeFrancesco, self-described as "the finest jazz organist on the planet", publicly announced he had "defected from Hammond" and was now actively endorsing Diversi and owning a stake in the business. [5] [2] His 2008 album Joey D! was recorded entirely on a Diversi, with sleeve note author Michael G Nastos declaring that "the instrument DeFrancesco plays acts and sounds like an organ, if possible with a richer, deeper tone, especially in the bass foot pedals.” [6] His father, Papa John DeFrancesco also used the Diversi to record Big Shot. [2]

Tom Tuson had made a specific point in interviews, that Diversi could offer a more affordable drawbar organ with a better sound engine alternative than Hammond Suzuki's "New B3," while being at a lower price and including a built-in Leslie speaker simulator. Though he once, like many organists, thought the Hammond and Leslie were inseparable, he now thinks the simulation on the Diversi is so good that "I don't care if I ever see another Leslie in my life". [7]

Diversi sponsored the Bobby Jones Gospel on the B.E.T. Network and had provided equipment for the show since 2003. [8]

Joey and John DeFrancesco died in 2022 and 2024, respectively. [9] In 2024 Diversi announced that it was no long selling products. [10]

Related Research Articles

<span class="mw-page-title-main">Hammond organ</span> Electric organ

The Hammond organ is an electric organ invented by Laurens Hammond and John M. Hanert and first manufactured in 1935. Multiple models have been produced, most of which use sliding drawbars to vary sounds. Until 1975, Hammond organs generated sound by creating an electric current from rotating a metal tonewheel near an electromagnetic pickup, and then strengthening the signal with an amplifier to drive a speaker cabinet. The organ is commonly used with the Leslie speaker.

<span class="mw-page-title-main">Organ (music)</span> Keyboard Instrument

In music, the organ is a keyboard instrument of one or more pipe divisions or other means for producing tones. The organs have usually two or three, up to five, manuals for playing with the hands and a pedalboard for playing with the feet. With the use of registers, several groups of pipes can be connected to one manual.

<span class="mw-page-title-main">Leslie speaker</span> Electric amplifier and loudspeaker

The Leslie speaker is a combined amplifier and loudspeaker that projects the signal from an electric or electronic instrument and modifies the sound by rotating a baffle chamber ("drum") in front of the loudspeakers. A similar effect is provided by a rotating system of horns in front of the treble driver. It is most commonly associated with the Hammond organ, though it was later used for the electric guitar and other instruments. A typical Leslie speaker contains an amplifier, a treble horn and a bass speaker—though specific components depend upon the model. A musician controls the Leslie speaker by either an external switch or pedal that alternates between a slow and fast speed setting, known as "chorale" and "tremolo".

<span class="mw-page-title-main">Jimmy Smith (musician)</span> American jazz organist (1928–2005)

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<span class="mw-page-title-main">Electric organ</span> Electronic keyboard instrument

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<span class="mw-page-title-main">Manual (music)</span> Musical keyboard played with the hands

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<span class="mw-page-title-main">Joey DeFrancesco</span> American jazz musician (1971–2022)

Joey DeFrancesco was an American jazz organist, trumpeter, saxophonist, and occasional singer. He released more than 30 albums under his own name, and recorded extensively as a sideman with such leading jazz performers as trumpeter Miles Davis, saxophonist Houston Person, and guitarist John McLaughlin.

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<span class="mw-page-title-main">Roland VK-7</span>

The Roland VK-7 is an electronic keyboard introduced in 1997 which simulates the sound of an electromechanical Hammond organ. Like other electronic musical instruments that emulate the sound of the electromechanical tonewheel-based organs formerly manufactured by Hammond, the VK-7 is referred to as a clonewheel organ. Currently it is replaced by the VK-8 and the VK-88.

<i>Tokyo Live</i> (John McLaughlin album) 1994 live album by The Free Spirits Featuring John McLaughlin

Tokyo Live is a live jazz album released by The Free Spirits on Verve in 1994. Despite the group credit on the sleeve, the record is generally considered to be a McLaughlin solo album.

<span class="mw-page-title-main">John DeFrancesco</span> American jazz organist and vocalist (1940–2024)

"Papa" John DeFrancesco was an American jazz organist and vocalist, and father of Joey DeFrancesco and Johnny DeFrancesco. DeFrancesco died on June 25, 2024, at the age of 83.

Jerry Weldon is a tenor saxophonist, noted for his involvement in various groups such as Lionel Hampton Orchestra and Harry Connick, Jr.'s big band. He is seen as a "veteran" of the New York jazz scene.

<i>Never Can Say Goodbye: The Music of Michael Jackson</i> 2010 studio album by Joey DeFrancesco

Never Can Say Goodbye: The Music of Michael Jackson is an album by jazz organist Joey DeFrancesco, a tribute to deceased entertainer Michael Jackson. The album was released in 2010 on HighNote Records and was produced by DeFrancesco and Glenn Ferracone. It was nominated for the 2011 Grammy Award for Best Contemporary Jazz Album.

The Korg CX-3 is an electronic clonewheel organ with drawbars that simulates the sound of an electromechanical Hammond organ and the Leslie speaker, a rotating speaker effect unit. The CX-3 was first introduced in 1979.

References

  1. Faragher 2011, p. 151.
  2. 1 2 3 Faragher 2011, p. 148.
  3. Faragher 2011, p. 149.
  4. Fortner, Stephen (November 2004). "Clonewheel Heaven". Keyboard . Archived from the original on January 22, 2008. Retrieved 5 August 2013.
  5. Cordova, Randy (1 March 2009). "First family of jazz For Valley's Joey DeFrancesco, musical heritage 'goes way back'". The Arizona Republic. Retrieved 7 August 2013.
  6. Ruhlmann, William (December 2008). "Joey DeFrancesco : Joey D!". Jazz Times. Retrieved 5 August 2008.
  7. Faragher 2011, p. 150.
  8. "New Sound and New Products from Diversi". Guitar Player. 30 Apr 2007. Retrieved 5 August 2013.
  9. "In Memory Of "Papa" John DeFrancesco/In Memory of Joey DeFrancesco". Diversi Music Products. Retrieved 12 November 2024.
  10. "Diversi Musical Products thanks everyone for their business over the last 20 Plus years. We are no longer selling any products". Diversi Music Products. Retrieved 12 November 2024.
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