AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audience measurements for television ratings in specific areas of the Philippines, particularly in national urban and rural areas.[2][3]
As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).[4]
In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Meanwhile, nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.[5][6][7][8][9][10]
As of 2024, the main office of The Nielsen Holdings is headquartered in New York City, with global market research operations in over 100 countries [11] while Kantar Media has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil and global headquarters of Kantar is located in London.[12][13][14] Meanwhile, in the Philippines, the newest main office of AGB Nielsen Philippines' is located at 25/F Wynsum Corporate Plaza 22 F. Ortigas Jr. Road, Pasig City 1600.[15]
History
AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established in 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005.[16]
In October 2006, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila, Cebu City and Davao City and Iloilo City.[16]
On December 20, 2007, ABS-CBN Corporationfiled a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod. The next day, ABS-CBN reported through their AM station DZMM that AGB Nielsen pointed GMA Network, Inc. was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City regional trial court (RTC) junked ABS-CBN's case against AGB Nielsen saying it was prematurely filed.[17][18]
According to their website, the largest television market in the country is the Mega Manila; in AGB-Nielsen's case, Mega Manila consists of Metro Manila, Bulacan, Rizal, Cavite and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, does not comprise the entire Philippines, but only the urban centers.[19] The survey encompasses 34 million individuals or 95% of urban Philippines,[20] which comprises around 57 percent of the entire TV viewing population of the country.
Nielsen Philippines spin off its data and analytics branch Global Consumer Business as NielsenIQ in January 2021.[34]
New media
AGB Nielsen Philippines/NetRatings measures Internet and digital media audiences with telephone and Internet surveys. AGB Nielsen BuzzMetrics measures consumer-generated media. Other companies collecting information on Internet use include comScore, Wakoopa, and Hitwise, which measure hits on Internet pages. Visible Measures focuses on measuring online video consumption and distribution across all video advertising and content across Asian countries. GfK's Cross Media Measurement Solutions measures offline sales after TV, Internet, and mobile exposure.[35]
The X Factor Philippines is a Philippine music competition to find a new singing talent. The first season began on June 23, 2012. KC Concepcion is the host of the show, while the judging panel consist of Charice, Gary Valenciano, Pilita Corrales, and Martin Nievera.
The fourth season of Pilipinas Got Talent is a talent show on ABS-CBN. It aired from February 16 to June 8, 2013, replacing Sarah G. Live and was replaced by the first season of The Voice of the Philippines. Billy Crawford, and Luis Manzano reprised their hosting duties; while Kris Aquino, Ai-Ai delas Alas, and Freddie Garcia returned as judges of the show.
Kantar Media Research Philippines is a market research firm in the Philippines that specializes in broadcast media. Kantar Media is responsible for audience measurement of television ratings across the country. The firm provides services to all television and radio partners, including A2Z, ALLTV, TV5, and GMA Network, among others.
The Voice Kids is a Philippine television reality talent competition show broadcast by ABS-CBN, Kapamilya Channel and GMA Network. Based on the Dutch television series The Voice Kids, it is a spin-off of The Voice of the Philippines. Originally directed by Johnny Manahan, it was originally hosted by Luis Manzano and Alex Gonzaga. It premiered on May 24, 2014 on ABS-CBN's Yes Weekend line up. Dingdong Dantes currently serves as the host.
PiliPinas Debates 2016 is a debate series administered by the Commission on Elections (COMELEC) with the assistance of the Kapisanan ng mga Brodkaster ng Pilipinas in preparation for the May 9, 2016, general election. In January 2016, the Commission on Elections confirmed that they would hold three presidential debates and one vice presidential debate. This will be the first time that the COMELEC will host debates since the 1992 elections, with ABC-5 as the host network fresh from the launch of the recently restored broadcast network on February 21 of the same year, after a 20-year rest due to Martial Law. The debates were branded as PiliPinas Debates 2016. The first word is a portmanteau of Pili, Filipino for "choose" and Pinas, shortcut for the Philippines in Filipino.
Alyas Robin Hood is a Philippine television drama action crime series broadcast by GMA Network. The series was inspired by the English folk hero, Robin Hood. Directed by Dominic Zapata, it stars Dingdong Dantes in the title role. It premiered on September 19, 2016 on the network's Telebabad line up replacing Descendants of the Sun. The series concluded on November 24, 2017 with a total of 2 seasons and 190 episodes. It was replaced by Kambal, Karibal in its timeslot.
Superstar Duets is a 2016 Philippine television reality show broadcast by GMA Network. Hosted by Jennylyn Mercado, it premiered on September 3, 2016 on the network's Sabado Star Power sa Gabi line up replacing Lip Sync Battle Philippines. The show concluded on December 17, 2016 with a total of 16 episodes.
Daig Kayo ng Lola Ko is a Philippine television drama fantasy anthology series broadcast by GMA Network. Directed by Rico Gutierrez, it was originally starred Gloria Romero in the title role. It premiered on April 30, 2017, on the network's Sunday Grande sa Gabi line up replacing Tsuperhero. The series concluded on October 19, 2024.
Tadhana (transl. destiny) is a Philippine television drama anthology series broadcast by GMA Network. Hosted by Marian Rivera, it premiered on May 20, 2017 on the network's Sabado Star Power sa Hapon line up replacing Karelasyon.
Bossing & Ai is a Philippine television comedy game show broadcast by GMA Network. Hosted by Vic Sotto and Ai-Ai delas Alas, it premiered on September 24, 2017 on the network's Sunday Grande sa Gabi line up. The show concluded on February 4, 2018 with a total of 19 episodes.
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