Over the next few weeks, we’ll be introducing some of Global Brand Partnerships team. First up, is Mollie Kemsley, Partnerships Manager, Esports at IMG. As a key player in the partnerships team, Mollie works closely with esports rightsholders, leading efforts in prospecting new partners, crafting compelling pitches, and negotiating rights packages. Her role is central to developing partnerships that not only create value but also drive meaningful impact. “The process of structuring partnership packages is a collaborative effort with rightsholders. We build a pipeline of prospects based on market research, ensuring audience alignment and meeting key brand objectives.” Learn more about Mollie’s role in the Partnerships team here: https://bit.ly/3Ba3b3o #poweringpartnerships #TeamIMG
About us
IMG is a global sports & culture company. We work with organizations, rightsholders and our owned properties to leverage the intrinsic value in their assets, brands and fandom.
- Website
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http://www.img.com
External link for IMG
- Industry
- Entertainment Providers
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1960
- Specialties
- Sports, Media, Events, and Licensing
Locations
Employees at IMG
Updates
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IMG has appointed AlamiyaMedia to provide additional services and resources for the production of our Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) coverage. This partnership strengthens IMG's efforts to deliver top-tier production quality while also reinforcing our commitment to offering global broadcast opportunities and supporting local production talent as part of our regional operations. James Clement, Senior Vice President of Technology and Operations, Studios at IMG, commented: “We’re excited to continue our collaboration with Alamiya, a proven partner in the region. Their local expertise will help us enhance production quality, ensuring we bring the league’s stories to life in the best possible way.” For more details on this exciting agreement, read on below: https://bit.ly/3MOAX0B
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Esports and gaming continue to provide answers to one of the biggest questions the sports industry is asking: how are we reaching new, younger audiences? With 82% of esports fans aged between 16 – 44 and the global esports audience forecast to reach 641 million by 2025, the sport opens the door to create unique and engaging campaigns. How are brands activating in this space? Our latest insights spotlight innovative brand partnerships that successfully captivate fans and drive awareness. Read more ➡️ https://bit.ly/3TuK76k #poweringpartnerships #sportssponorship #brandpartnerships
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Alignment, authenticity and impact are all values that underpin our work. Whether you’re a rightsholder or a brand, our Global Brand Partnerships team expertly curate partnerships to achieve your goals – like a matchmaker, of sort. Stay tuned in the upcoming weeks as we share insights into the sport sponsorship landscape and introduce some of our team. Learn more ➡️ https://bit.ly/3MMYA9S #poweringpartnerships #sportssponsorship #brandpartnerships
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As we reflect on the IMG x RedBird Summit 2024, we are proud to be ‘Raising The Game’ alongside some of the biggest voices from our industry. We came together with a focus on future-proofing our industry to better meet the needs of tomorrow’s fan, today, delivering a unique program of thought-provoking content, networking, personal development sessions and unforgettable evenings of entertainment. We offered a variety of masterclasses and sessions focused on personal development that encouraged attendees to get to know each other in a relaxed environment, with the opportunity to participate in Morning Movement sessions supported by Gymshark, brilliant workshops with Professor Steve Peters from Chimp Management Ltd, Brian Mackenzie, Kristen Holmes, Trackman and outdoor activities such as horse riding, clay pigeon shooting and tennis lessons with Tim Henman. Each night was capped off with incredible performances from James Bay and Natasha Bedingfield, with magician Dynamo delighting the crowds with a succession of tricks to round out a truly memorable experience. Thank you to RedBird Capital Partners, all of the attendees, and our fantastic team that helped to make the experience seamless and unforgettable for all. #RaisingTheGame
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BECKHAM has taken home the Emmy for Outstanding Documentary or Nonfiction Series. Congratulations to Netflix, Studio 99, Ventureland and BUZZ 16 for this fantastic achievement. IMG were proud to have played a part in bringing this project to life, licensing footage from our Premier League archive, helping to tell the story of David Beckham’s illustrious career.
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As the IMG x RedBird Summit 2024 draws to a close, Adam Kelly, President, Media, at IMG, reflects on his highlights from a dynamic and insightful program, hosted in collaboration with RedBird Capital Partners. Check out Adam's insights from the week below. ⬇️ #RaisingTheGame
What an incredible few days at the IMG xRedBird Summit. It was a pleasure to welcome some of the brightest minds from across the sports and entertainment industries, with a renewed focus on ‘Raising the Game’ – how we future-proof our industry and better meet the needs of tomorrow’s fan, today. Nothing moves people like sport. And in a world where the battle for attention and need to raise our game as companies, organisations, leagues, and teams is only increasing, our goal was to unite, inspire and engage, knowing that together, we do remarkable things. Many thanks to our partners RedBird Capital Partners, our event team who delivered an incredible experience, and to everyone who attended. In a programme full of thought-provoking moments hosted by the inspirational Alex Scott, sharing just a few: Ariel Emanuel and Gerry Cardinale set the tone of the event in a conversation with Matthew Garrahan on the evolution of sports media and ownership, the impact of private equity on sports valuations, and the future of sports rights. We were lucky to hear from the one and only Andy Murray talking post-tennis life with Karthi Gnanasegaram including a growing passion for golf! Sara Fischer led a fascinating conversation between George Cheeks and Jon Miller hashing out the dynamic inter-play between linear TV and emerging digital platforms, and the crucial role of live sports, proven by record ratings on Super Bowl, the Olympics and more. Two of football’s most influential individuals Patrice Motsepe and Javier Tebas Medrano discussed their views on globalisation and African, European and global football with the fantastic Julia Stuart. Both underscored the importance and need for a balanced global calendar, youth development, and the unifying power of football. Our own Hillary Mandel hosted a discussion on investment strategies in football with Amanda Staveley Giorgio Furlani and Lorin Parys debating the challenges, opportunities, and future of attracting and deploying investment in a sustainable way. Sally Bolton OBE Daniel Rossomondo Graham Neff and Mark Dowley discussed the shifting dynamics in the economics of sport with IMG’s Barney Francis. Diving into everything from dynamic pricing, ‘Americanizing’ AC Milan, and college athletics’ transition to a professional model with NIL, to the urgent need for a collaborative approach to tackling piracy. Ben Francis MBE and Noel Mack of Gymshark gave us an in-depth look into what it takes to become one of the world’s fastest-growing brands and truly understanding your audience with Olivia Buzaglo Gerry and Jeff Shell shell brought us home, with a discussion on the convergence of sports, media, and entertainment. Their enlightening conversation spanned everything from sports rights becoming global, to the value proposition of the bundle, the rising power of women audiences, and ownership and league governance. A fantastic, inspirational week for all. #raisingthegame
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What an incredible summer of sport it's been for Sport 24, our inflight & in-ship live sports channel ✈️🛳 As the sun sets on the summer in Europe, we take a look back at the most memorable moments brought to passengers, live onboard. From UEFA EURO 2024 in Germany, through to the grass courts of Wimbledon, the gold-medal moments of the Olympic Games in Paris & more... Over the last 3 months, we've broadcasted more than 1500 hours of live sport, resulting in over 8 million views across Sport 24 and Sport 24 Extra 🚀 We connect passengers to the best live sport from across the globe, creating stadiums in the sky & at sea for passengers, wherever they are in the world 🌎
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Days 1 and 2 of the IMG x RedBird Summit 2024 have flown by, offering guests a dynamic program filled with insightful panels and discussions led by industry leaders, masterclasses promoting personal growth, and plenty of hands-on activities to keep everyone energized. Attendees were also treated to incredible entertainment from Dynamo and James Bay...and let's not forget Andy Murray! As we gear up for Day 3 of the Summit, hosted in collaboration with RedBird Capital Partners, we’re excited for more inspiring conversations, interactive workshops, and valuable networking opportunities. The final day promises to keep the momentum going as we continue shaping the future of sports and entertainment. #RaisingTheGame
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We’re excited to welcome attendees to the IMG x RedBird Summit 2024. This year we’re focused on Raising the Game, collectively looking beyond the pitch to future proof our industry and better meet the needs of tomorrow’s fan, today. We are going to be looking at where we are now, and where we need to be – as we tackle the big questions impacting and transforming our industry in a way that we have never seen before. Hosted in collaboration with RedBird Capital Partners, the Summit will provide guests with a great mix of perspectives, captivating guest speakers, masterclasses, as well as plenty of engaging activities and entertainment. #RaisingTheGame
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