To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.

Become an Effie Awards Canada Judge.

Want to improve your chances at winning? Get judges’ feedback on your previous Effies entries by requesting a custom Insight Guide.

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

Effie Judging Hub

Brands in Canada are missing out on profitable growth due to an over-reliance on short-term tactics at the expense of longer-term brand-building.

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

Canada's most effective work has been discussed, debated, and dissected by a jury of over 100 of the smartest brand, agency, and academic marketers from across the country and beyond

Effie Canada, which recognizes the best in marketing effectiveness, has secured the services of experienced brand marketer Ali Leung, and agency strategy leader Dustin Rideout as co-chairs for its 2022 program.

Are you prepared to make some tough decisions? Learn more about judging Effies Awards Canada.

The Canadian Creative Effectiveness Summit 2021

Juniper Park\TBWA and Canadian Women's Foundation pick up the 2021 Grand Effie.

Live broadcast September 23rd 2021 at 2pm (ET)

The Canadian Creative Effectiveness Summit 2021 September 23rd, live stream, 2.00 – 5.30pm (EDT) Free to attend.

We’re calling for the most adaptive and bold brands from 2020. The brands who, in the face of uncertainty, anxiety and social change, stepped up instead of shying away.

The Canadian Creative Effectiveness Summit 2020